Investors have poured over $6B into these startups offering sales tech solutions across CRM, sales enablement, communication, analytics, and more.

In 2016, deals and dollars invested into sales tech startups reached all-time highs of over $5B invested across 425 deals. And this quarter has already seen two prominent deals to private sales tech companies — a $50M Series F round to InsideSales.com as well as a $40M Series D round to Xiaoshouyi.

With deal count and dollar amount reaching all-time highs in 2016, we used CB Insights database to create a market map of primarily VC-backed sales tech companies that have received funding within the last 18 months. We mapped these 65+ startups across 7 major categories in which they’re operating.

We define sales tech to include companies developing tech-enabled solutions that directly serve sales teams or improve upon the sales process, as well as customer relationship management (CRM) platforms. We also chose to include companies that improve upon customer experience, engagement, communication, and booking processes for companies across various industries such as travel and health. We exclude companies that primarily focus on tech-enabled marketing or advertising. While some of these companies on our map work across different categories in the map, we categorized them based on their primary use case.

Q1 2017 VC Report: Global Funding Rises 15%
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Click on the image below to enlarge. This market map is not meant to be exhaustive of companies in the space. 

Market Map Template 3.8.17

Category breakdown

Sales Enablement & Acceleration: These companies develop products which directly improve upon and speed up the sales process. Companies include Apttus, a provider of software that streamlines the entire sales process from beginning to end, and Tact, a company using artificial intelligence (AI) in order to improve the usability of existing CRM systems.

General CRM: Unlike the category above, companies in this category provide a CRM platform in addition to a wider range of sales tools and services. Other services offered include email tracking, pipeline management, voice-call integration, and online booking. Companies include Prosperworks, Shore, and Base, all of which offer CRM platforms and related products.

Customer Experience: These companies offer products which aim to increase sales and drive revenue specifically through the transformation and improvement of the customer journey. Companies include Takt, which harnesses the power of AI in order to personalize customer experiences on a large scale, and WalkMe, which aims to help companies better guide users through online experiences.


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Contact & Communication: With a focus on direct contact with customers, these companies aim to improve upon customer communication through a variety of methods including call-center and voice-related technology, as well as messaging platform communication. Companies include Conversica, Intercom, Cyara, and CafeX Communications.

People Development & Coaching: These companies offers products aimed at the direct improvement, education, or incentivizing of salespeople. Companies include Qstream, a platform that streamlines sales onboarding and coaching, and CommercialTribe, a video-based collaborative platform that helps train sales representatives.  

Intelligence & Analytics: These companies aim to increase sales by providing data-driven insights and analytics to their clients. Companies include Lattice Engines, which allows companies to gain comprehensive intelligence on each of their customers, and Chorus.ai, a platform that provides intelligence on sales conversations.

Customer Support: Focusing on customer service, these companies offer products which focus on improving customer satisfaction. Companies include Freshdesk, Sparkcentral, and Gladly, all of which offer products that streamline the customer service process.

See the full company list below

65+ Sales Tech Companies
Company Select Investors Category
Aircall Balderton Capital, FundersClub, 500 Accelerator Contact & Communication
Apptentive Origin Ventures, SurveyMonkey, Google Ventures Contact & Communication
CafeX Communications Illuminate Ventures, Rakuten, Intel Capital Contact & Communication
Cogito OpenView Venture Partners, Romulus Capital, Salesforce Ventures Contact & Communication
Conversica Kennet Partners, Toba Capital, Providence Equity Partners Contact & Communication
Cyara Greenspring Associates, PeakSpan Capital Contact & Communication
Engagio FirstMark Capital, Norwest Venture Partners, Storm Ventures Contact & Communication
iAdvize BPI France, Alven Capital, Iris Capital Contact & Communication
Intercom Bessemer Venture Partners, Iconiq Capital, Index Ventures Contact & Communication
Prinova Volition Capital Contact & Communication
Talkdesk Salesforce Ventures, Draper Fisher Jurvetson, Storm Ventures Contact & Communication
Tenfold Andreessen Horowitz, Techstars Contact & Communication
Weave Y Combinator, Crosslink Capital, A Capital Group Contact & Communication
BirdEye Trinity Ventures, World Innovation Lab, Plug and Play Accelerator Customer Experience
Cloudcraze Salesforce Ventures, Insight Venture Partners, Aktion Partners Customer Experience
First Performance MasterCard Worldwide, Regions Bank, RRE Ventures Customer Experience
Gainsight Bain Capital Ventures, Bessemer Venture Partners, Salesforce Ventures Customer Experience
MindTouch PeakSpan Capital, SAP, SK Ventures Customer Experience
Genesys Telecommunications Laboratories Benchmark, Technology Crossover Ventures, Hellman & Friedman Customer Experience
Takt BCG Digital Ventures, Starbuck Corporation Customer Experience
Triptease BOOST&Co., Episode 1 Partners, Notion Capital Customer Experience
Vlocity Salesforce Ventures, New York Life Insurance Company, Accenture Customer Experience
Walkme Gemini Israel Ventures, Giza Venture Partners, Insight Venture Partners Customer Experience
Freshdesk Accel Partners, Sequoia Capital India, Tiger Global Management Customer Support
Gladly Greylock Partners, New Enterprise Associates Customer Support
Help Scout Foundry Group, Converge Venture Partners, Zelkova Ventures Customer Support
HelpShift Salesforce Ventures, True Ventures, Nexus Venture Partners Customer Support
Sparkcentral Jackson Square Ventures, LRM Capital, Split Rock Capital Customer Support
Base Index Ventures, OCA Ventures, I2A General CRM
Contactually 500 Startups, Middleland Capital, Point Nine Capital General CRM
Infor Koch Industries, Salesforce, Golden Gate Capital General CRM
Inside Real Estate 42 Ventures, NexPhase Capital General CRM
Insightly Emergence Capital Partners, Cloud Apps Capital Partners, Sozo Ventures General CRM
Kustomer BOLDstart Ventures, BoxGroup, Plug and Play Ventures General CRM
Nimble Google Ventures, Indicator Ventures General CRM
Oro Highland Europe General CRM
ProsperWorks Bloomberg Beta, True Ventures, Storm Ventures General CRM
Shore Metro Group, Otto Capital, Bayern Kapital General CRM
Teamleader Fortino, henQ General CRM
Updox Rev1 Ventures, SaaS Capital General CRM
Aktana Safeguard Securities, Starfish Ventures Intelligence & Analytics
Artesian Solutions Octopus Ventures, Kreos Capital, Octopus Investments Intelligence & Analytics
Aviso Bloomberg Beta, Cowboy Ventures, First Round Capital Intelligence & Analytics
CallMiner InterSouth Partners, NewSpring Holdings, Sigma Prime Ventures Intelligence & Analytics
Chorus.ai Emergence Capital Partners, Redpoint Ventures Intelligence & Analytics
CustomerMatrix HSBC Venture Capital, Newfund Intelligence & Analytics
Lattice Engines New Enterprise Associates, River Cities Capital Fund, Sequoia Capital Intelligence & Analytics
NGDATA Capricorn Venture Partners, IDInvest Partners, Nausicaa Partners Intelligence & Analytics
Pramata Argosy Partners, Peninsula Ventures, Volition Capital Intelligence & Analytics
RainKing Solutions Spectrum Equity Investors Intelligence & Analytics
SHYFT Analytics Health Enterprise Partners, Milestone Venture Partners, McKesson Ventures Intelligence & Analytics
Bloomfire Silver Creek Ventures, Redpoint Ventures, Austin Ventures People Development & Coaching
CommercialTribe Access Venture Partners, Boulder Ventures, Grotech Ventures People Development & Coaching
Emissary Canaan Partners, G20 Ventures, Google Ventures People Development & Coaching
Qstream Frontline Ventures, Launchpad Venture Group, Polaris Partners People Development & Coaching
Apttus Salesforce Ventures, K1 Capital, Iconiq Capital Sales Enablement & Acceleration
FXiaoKe Beijing Hualian Group, DCM Ventures, IDG Capital Partners Sales Enablement & Acceleration
InsideSales.com Epic Ventures, Hummer Winblad Venture Partners, Kleiner Perkins Caufield & Byers Sales Enablement & Acceleration
LeanData Correlation Ventures, Sapphire Ventures, Shasta Ventures Sales Enablement & Acceleration
Octiv Allos Ventures, GE Ventures, Greycroft Partners Sales Enablement & Acceleration
Outreach Floodgate, MHS Capital, Microsoft Ventures Sales Enablement & Acceleration
Pipedrive Bessemer Venture Partners, Rembrandt Venture Partners, Storm Ventures Sales Enablement & Acceleration
SalesLoft Emergence Capital Partners, Storm Ventures, Atlanta Ventures Accelerator Sales Enablement & Acceleration
Seismic General Atlantic, JMI Equity, Jackson Square Ventures Sales Enablement & Acceleration
Showpad Dawn Capital, Hummingbird Ventures, Insight Venture Partners Sales Enablement & Acceleration
Simplus Epic Ventures, Salesforce Ventures, Infinite Investments Sales Enablement & Acceleration
Tact Accel Partners, Microsoft Ventures, Redpoint Ventures Sales Enablement & Acceleration
Universal Avenue Salesforce Ventures, MOOR, Northzone Ventures Sales Enablement & Acceleration
Xiaoshouyi Sequoia Capital China, Matrix Partners China, Capital Today Sales Enablement & Acceleration

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