Apptentive company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Loan | Alive

Total Raised


Last Raised

$680K | 2 yrs ago

About Apptentive

Apptentive provides a customer feedback and analytics platform that delivers more mobile consumer response, at the right places and times within the digital experience. Using intelligent tools, Apptentive helps enterprise brands improve app ratings and proactively engage consumers, uncovering new data to reveal common sentiment, hidden issues, and drive a better product roadmap. Apptentive gives product managers and CX professionals the keys to their customers’ hearts through new historical insights into brand loyalty to support customer-centric decisions.

Apptentive Headquarter Location

24 Roy St, #440

Seattle, Washington, 98109,

United States


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Expert Collections containing Apptentive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Apptentive is included in 1 Expert Collection, including Customer Service Tech.


Customer Service Tech

826 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

Latest Apptentive News

Embarrassing: Apple’s Apps Rate Just 3.4 Out Of 5 Stars

Oct 2, 2021

You would think the inventor of the App Store could make incredible, amazing, 5-star app experiences. But according to the data, you’d be wrong. Last month Apple quietly made a small change to its own apps: letting them be rated and reviewed just like any other apps. Previously, you could rate any of the millions of other apps on the store, but not Apple’s own preloaded apps. Now there are about 10,000 ratings, and the results aren’t pretty. “The average rating across the entire portfolio was just 3.4, with the app most users like holding a 4.1 average while the one users seem to hate having a 2.2 star average,” writes Appfigures CEO Ariel Michaeli. “Translate is the most hated pre-installed app, with a 2.1 average and 693 ratings ... Mail, Podcasts, and News are rated under 3 stars, while FaceTime, Tips ... Find My, and Voice Memos have a 4+ rating.” Apple's own apps rated and reviewed Appfigures In other words, people really don’t like Apple podcasting app or email app. They apparently love FaceTime, Apple’s video conferencing app, and Find My, Apple’s service for finding lost phones, items, or people who are sharing their location with you. And Apple Maps, sitting at 3.1 stars despite years of improvement, still has a tough time competing with Google Maps, which has 4.7 stars. Apple’s performance is somewhat shocking, because the most common rating on the App Store in just about any category is five stars, according to Apptentive, a customer experience company. (It should be noted that app publishers work much harder to encourage people who seem to be enjoying their apps to rate them than people who aren’t ... which can skew the overall averages.) MORE FOR YOU Apptentive App ratings and ranking on the App Store or Google Play is important to track, because in the real world of app competition, poor ratings have a serious impact. “Data from our research on the value of a star revealed 59% of people usually or always check ratings before downloading an app—even if everything else checks out,” says Ashley Sefferman of Apptentive. “In addition, the opportunity cost of a star is huge.” In Sefferman’s research, moving from a three-star rating to a four-star rating boosts app install likelihood by 89%. Jumping from three stars all the way to five increases downloads by 97%. But, of course, Apple’s apps don’t need to face the Hunger Games gauntlet of an App Store with almost five million apps . They’re on-device automatically. “Ratings have become a good barometer for app quality and are also a deciding factor in how Apple and Google rank search results,” says Michaeli. “That's why many developers, big and small, are paying a lot more attention to their ratings and are working hard to keep their average high.” In other words, if your ratings drop, your downloads drop as well. And then, of course, so do your revenues. Apple doesn’t have to play that game, because it ships iPhones with no fewer than 28 apps pre-installed. Most of them are basic apps for basic phone functionality, like Contacts, Tips (an instructional how-to-use-your-iPhone app), Files, and Reminders. Many, however, are apps that align with businesses that Apple runs that generate revenue beyond the initial sale of the smartphone. They include Apple Music (3.6 stars) that competes with Spotify (4.7 stars) and YouTube Music (4.5 stars) and Amazon Music (4.6 stars). There’s also Apple News (2.3 stars) that competes with Google News (4.5 stars), CNN (4.7 stars), the New York Times (4.1 stars), and even more directly with news aggregators like Flipboard (4.6 stars) or Feedly (4.6 stars as well). And some are apps that align with other devices or content that Apple offers, such as the Apple TV app, the Watch app to pair an iPhone with Apple Watch, or the Apple Wallet app that aligns with Apple Pay among its other capabilities. The good news here is that Apple is letting people rate and review its apps for the first time. That does come with some risk: review-bombing is a real thing, and any large company does enough different things that something it does will offend someone, somewhere. The other good news is that as Apple sees the star ratings and reviews, it will improve its apps. Competitors, however, will likely not get the ability to challenge Apple’s built-in apps on an even playing field, where no apps come bundled and iPhone owners have to choose their initial set of apps by themselves from the start. Not unless, that is, there’s anti-trust legislation that compels it. And while possible, particularly in Europe and Asia, it’s not terribly likely either. See Apptentive’s full report here . Follow me on  Twitter  or  LinkedIn . Check out my  website  or some of my other work  here .

Apptentive Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Apptentive Rank

  • When was Apptentive founded?

    Apptentive was founded in 2011.

  • Where is Apptentive's headquarters?

    Apptentive's headquarters is located at 24 Roy St, #440, Seattle.

  • What is Apptentive's latest funding round?

    Apptentive's latest funding round is Loan.

  • How much did Apptentive raise?

    Apptentive raised a total of $12.61M.

  • Who are the investors of Apptentive?

    Investors of Apptentive include Paycheck Protection Program, Grayhawk Capital, SurveyMonkey, Origin Ventures, Cercano Management and 14 more.

  • Who are Apptentive's competitors?

    Competitors of Apptentive include ReviewTrackers, BirdEye, Reputation, Ask Nicely, Tethr, Medallia, Alida, Zipline, Clarabridge, Wonderflow and 22 more.

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