We mapped the 9 main categories driving the future of the Internet of Things. IoT startups are targeting the Industrial Internet of Things and major spaces like healthcare.

Internet of Things startups have attracted over $7.4B in cumulative investment over 887 deals since 2010. From auto and healthcare, to insurance and heavy industry, the IoT is weaving together connected devices and objects to transform how whole industries work.

We used CB Insights data to identify 100 private companies and mapped them according to their area of focus in the graphic shown below. The IoT startups included are developing sensors, wearables, IoT infrastructure, drones, data platforms, as well as connected home objects.

Industrial IoT Webinar 
Internet of Things (IoT) startups are proliferating to tackle certain industrial use cases. This webinar will examine investments into IoT companies targeting enterprise and heavy industry.

Note: click graphic to enlarge.

IoT Market Map


A category of wrist, body, and head-mounted devices that we have previously looked into. Most of the companies in this subset of IoT are makers of consumer fitness bands and smart watches. Other products in this area include more specialized infant wearables (Owlet and Sproutling), smart apparel made by Lumo and OMsignal, as well as advanced biometric sensors like Thync‘s mood-elevating head-mounted wearable.


Connected Home

The connected home category encompasses everyday devices such as August and Lockitron‘s connected door locks, and Ring‘s doorbell system.


Infrastructure and Sensors

Companies here are are building out the networks and developing physical sensors that will undergird the Internet of Things. mCube and Valencell are sensor developers, and Ineda Systems makes SoCs (systems-on-a-chip) for IoT and wearable applications. Jasper and Arrayent provide cloud-based platforms for storing and harnessing the data from connected networks.



IoT startups in the healthcare space range from consumer-friendly tech like Kinsa‘s smart thermometer, all the way to clinical-grade sensors such as Quanttus‘ wearable patient monitor.


Smart Utilities & Energy

Startups in this map area develop tech that enables more efficient use of water and electricity. Rachio and Banyan Water, for instance, make systems for water and irrigation usage. Companies like Enlighted use connected hardware for optimizing electricity and HVAC (heating, ventilation, and air conditioning) usage.


Industrial IoT (IIoT)

A fast-growing subspace of the IoT, the industrial IoT aims to create networks that are tailored to asset-heavy industries such as manufacturing, logistics, mining, and agriculture. Tachyus and GroundMetrics, for example, make sensor systems for the oil and gas industry. Similarly, Worldsensing and Eigen Innovations offer data solutions tailored to heavy industry.


UAV / Drone

As they grow increasingly autonomous, drones will provide new and complementary sources of data to IoT-powered systems. Skycatch, for example, employs UAVs to capture data for the rendering of construction sites in 3D. Consumer drones like those manufactured by DJI Innovations3D Robotics, and Yuneec were also well-represented.


Connected Car

The connected car category is a large space in its own right that we’ve detailed in greater depth, but notable startups like Metromile are using the IoT to transform car insurance by creating a new type of “per-mile” usage-based insurance premium. Other companies like Zubie and Automatic market devices that capture data and allow drivers to track and improve driving habits along with APIs for third-party services built on top of the device and software.


Retail Tech

Startups here are using connected devices to improve the retail experience. Estimote and Cloudtags use connected sensors and mobile apps for a more interactive shopping experience. Theatro makes an enterprise wearable for retail and hospitality workers. And Momentum Machines is developing robots to automate food production.


See the full company list below:

The Rise Of IoT
Company Select Investors Category
Jawbone Khosla Ventures, Sequoia Capital, Andreessen Horowitz, Kleiner Perkins Caufield & Byers Wearables
Athos Works Social Capital, True Ventures Wearables
MisFit Bessemer Venture Partners, Founders Fund, Khosla Ventures, GGV Capital Wearables
Withings Ventech, 360 Capital Partners Wearables
Motiv Kleiner Perkins Caufield & Byers Wearables
Polyera Solvay Group, Chengwei Capital, Tsing Capital Wearables
Sproutling First Round Capital, Shawn Fanning Wearables
Olio New Enterprise Associates, Serra Ventures Wearables
Owlet ff Venture Capital, Peak Capital, TechStars Wearables
Narrative Khosla Ventures, Passion Capital, True Ventures Wearables
Lumo Innovation Endeavors, Madrona Venture Group Wearables
Thalmic Labs Spark Capital, Intel Capital, First Round Capital, Y Combinator Wearables
Ringly Andreessen Horowitz, First Round Capital, High Line Venture Partners Wearables
Thync Andreessen Horowitz, Khosla Ventures Wearables
OMsignal Bessemer Venture Partners Wearables
Pebble CRV, Y Combinator Wearables
Simplisafe Sequoia Capital Connected Home
Ring True Ventures, Upfront Ventures, First Round Capital, CRV Connected Home
Canary Two Sigma Ventures, Khosla Ventures Connected Home
Electric Objects First Round Capital, RRE Ventures, SV Angel Connected Home
Lockitron Andreessen Horowitz, Y Combinator Connected Home
Orange Chef Alexa Fund, Lerer Hippeau Ventures, New Enterprise Associates Connected Home
August Bessemer Venture Partners, Comcast Ventures, Qualcomm Ventures Connected Home
Beddit Inventure Connected Home
ivee Foundry Group Connected Home
iControl Intel Capital, Kleiner Perkins Caufield & Byers, CRV, Cisco Investments Connected Home
IFTTT Andreessen Horowitz, Lerer Hippeau Ventures, New Enterprise Associates Connected Home
Peel Technologies Harrison Metal, Alibaba Group Connected Home
Mark One Intel Capital, Felicis Ventures Connected Home
Sonos Index Ventures, Kohlberg Kravis Roberts & Co Connected Home
Scout Security Alexa Fund Connected Home
Notion Foundry Group Connected Home
Sentri Microsoft Ventures Connected Home
Arrayent DCM Ventures, Intel Capital IoT Infrastructure & Sensors
Ayla Networks Cisco Investments IoT Infrastructure & Sensors
Jasper Technologies Benchmark Capital, Sequoia Capital, DAG Ventures IoT Infrastructure & Sensors
Ineda Systems Qualcomm Ventures IoT Infrastructure & Sensors
mCube DAG Ventures, Kleiner Perkins Caufield & Byers IoT Infrastructure & Sensors
Helium Systems Khosla Ventures, Slow Ventures, SV Angel, Marc Benioff IoT Infrastructure & Sensors
Electric Imp Redpoint Ventures, Foxconn Technology Company IoT Infrastructure & Sensors
SigFox Samsung Ventures IoT Infrastructure & Sensors
Kaazing Columbus Nova Technology Partners, New Enterprise Associates IoT Infrastructure & Sensors
Samsara Andreessen Horowitz IoT Infrastructure & Sensors
Valencell Best Buy Capital, True Ventures IoT Infrastructure & Sensors
Quanttus Khosla Ventures, Matrix Partners Healthcare
Kinsa FirstMark Capital, Kleiner Perkins Caufield & Byers Healthcare
Airstrip Technologies Qualcomm Ventures, Sequoia Capital Healthcare
Augmedix DCM Ventures, Emergence Capital Partners, Rock Health Healthcare
Proteus Digital Health Kaiser Permanente Ventures, Essex Woodlands, Oracle Healthcare
Corventis DAG Ventures, Kleiner Perkins Caufield & Byers Healthcare
AliveCor Qualcomm Ventures Healthcare
Eyesmart Technologies Intel Capital Healthcare
Cellscope Khosla Ventures Healthcare
Orcam Technologies Intel Capital Healthcare
Senseonics Delphi Ventures, HealthCare Ventures Healthcare
PlotWatt Felicis Ventures, Morehead Capital Smart Utilities & Energy
Sensity Systems Cisco Investments, GE Ventures, Simon Venture Group Smart Utilities & Energy
Enlighted Draper Fisher Jurvetson, Intel Capital, Kleiner Perkins Caufield & Byers Smart Utilities & Energy
LIFX Blackbird Ventures, Qualcomm Ventures, Max Levchin, Naval Ravikant Smart Utilities & Energy
Rachio Alexa Fund Smart Utilities & Energy
Banyan Water Catamount Ventures, Cue Ball Capital Smart Utilities & Energy
Kitu Systems Granite Ventures Smart Utilities & Energy
View Corning,  Khosla Ventures, GE Healthcare Smart Utilities & Energy
Grid Net Cisco Investments, Intel Capital Smart Utilities & Energy
Tachyus Founders Fund Industrial IoT (IIoT)
APX Labs New Enterprise Associates, Salesforce Ventures Industrial IoT (IIoT)
Wearable Intelligence Lightspeed Venture Partners, Saudi Aramco Energy Ventures Industrial IoT (IIoT)
GroundMetrics Crescent Ridge Partners Ventures, Tech Coast Angels Industrial IoT (IIoT)
Eigen Innovations BDC Venture Capital Industrial IoT (IIoT)
Xerafy IPV Capital Industrial IoT (IIoT)
Worldsensing Cisco Investments, Endeavor Global Industrial IoT (IIoT)
Meshify SURGE Ventures Industrial IoT (IIoT)
Bit Stew Systems BDC Venture Capital, Cisco Investments, GE Ventures Industrial IoT (IIoT)
SmartCloud Rockwell Automation Industrial IoT (IIoT)
OpenROV True Ventures, SK Ventures UAV / Drone
DJI Innovations Accel Partners, Sequoia Capital UAV / Drone
CyPhy Works General Catalyst Partners, Motorola Solutions Venture Capital UAV / Drone
3D Robotics O’Reilly AlphaTech Ventures, True Ventures, Foundry Group UAV / Drone
Skycatch ff Venture Capital, Avalon Ventures UAV / Drone
Lily High Line Venture Partners, SV Angel UAV / Drone
Skydio Accel Partners, Andreessen Horowitz UAV / Drone
Yuneec Intel Capital UAV / Drone
Airware First Round Capital, Andreessen Horowitz UAV / Drone
Cloudtags Foundry Group, Hallett Capital Retail
Momentum Machines Khosla Ventures, K5 Ventures Retail
Theatro Khosla Ventures Retail
Estimote Bessemer Venture Partners, Innovation Endeavors Retail
Dragon Innovation Alexa Fund, BoxGroup, Flybridge Capital Partners, Foundry Group Retail
Impinj AllianceBernstein, ARCH Venture Partners, Madrona Venture Group Retail
Placemeter Collaborative Fund, New Enterprise Associates, Qualcomm Ventures Retail
Inrix Porsche Automobil Holding, August Capital, Venrock Connected Car & Fleet
Cloudcar DCM Ventures, Passport Capital Connected Car & Fleet
Cohda Wireless Cisco Investments and NXP Semiconductors Connected Car & Fleet
Peloton Technology Intel Capital, Lockheed Martin, UPS Strategic Enterprise Fund, Volvo Group Venture Capital Connected Car & Fleet
Censio Bain Capital Ventures, General Catalyst Partners Connected Car & Fleet
Automatic Labs Andreessen Horowitz, Founders Fund, Comcast Ventures Connected Car & Fleet
Veniam Cane Investments, True Ventures, Union Square Ventures Connected Car & Fleet
Zubie Castrol innoVentures, Nokia Growth Partners Connected Car & Fleet
SmartDrive Systems New Enterprise Associates, Oak Investment Partners Connected Car & Fleet
MetroMile Felicis Ventures, Index Ventures, New Enterprise Associates Connected Car & Fleet


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