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mcubemems.com

Stage

Series E | Alive

Total Raised

$37.68M

About mCube

mCube small motion sensors. mCube aspires to be an enabler for the Internet of Moving Things by putting a MEMS motion sensor on anything that moves, improving the way consumers live and interact with technology.

mCube Headquarter Location

2570 N 1st St Suite 300

San Jose, California, 95131,

United States

408-637-5503

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Expert Collections containing mCube

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

mCube is included in 1 Expert Collection, including Semiconductors, Chips, and Advanced Electronics.

S

Semiconductors, Chips, and Advanced Electronics

6,097 items

Companies in this collection develop everything from microprocessors to flash memory, integrated circuits specifically for quantum computing and artificial intelligence to OLED for displays, massive production fabs to circuit design firms, and everything in between.

mCube Patents

mCube has filed 112 patents.

The 3 most popular patent topics include:

  • Sensors
  • Microtechnology
  • Aircraft instruments
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/2/2019

2/22/2022

Microtechnology, Sensors, Data management, Aircraft instruments, Gyroscopes

Grant

Application Date

8/2/2019

Grant Date

2/22/2022

Title

Related Topics

Microtechnology, Sensors, Data management, Aircraft instruments, Gyroscopes

Status

Grant

Latest mCube News

With FIFA ’22 (and Xsens), EA Sports Is in the Game More Than Ever

Sep 16, 2021

September 15, 2021 An out-of-league friendly between Atlético Sanluqueño in Spain’s third division and Club Deportivo Gerena in the fourth tier would have been an unexceptional match if not for its setting, in Seville’s 60,000-seat capacity stadium, La Cartuja, and the full-body motion capture suits each player wore in lieu of a team kit. This exhibition was EA Sports’ most ambitious undertaking yet to embody its oft-quoted mantra—“It’s in the game”—for realism. All 22 players on the pitch donned lycra suits with 17 sensors as part of the Xsens MVN motion capture system , collecting 8.7 million frames of data that the EA Sports design team could use to replicate animations and train the neural network helping power the FIFA game engine. As a result, the FIFA ’22 video game scheduled for an Oct. 1 global release features some 4,000 animations, triple the usual inventory. In promotional material, EA Sports has dubbed this new feature HyperMotion . “The fluidity of the motion got improved drastically throughout the years, and then there's a big leap this year,” says EA Sports lead gameplay producer Sam Rivera. The FIFA game series has featured animations gleaned from motion capture before but never at such scale. Previously, sessions were limited to one or two players in a designated recording studio or other non-competitive scenario. “You tell them, ‘Control the ball going this direction,’ so they do it,” Rivera says of previous motion capture attempts. “But in real football, it's a lot more organic—the emotion, the decision making, the athleticism and the intensity. You need to capture that. Otherwise it is not the real thing in terms of the animations.” With more than 325 million game sales , the FIFA series is the top-selling video game franchise in history. Many pro athletes are among that number, which helped drive the intensity of the players from the two Andalusian sides that participated. Atlético Sanluqueño prevailed over CD Gerena, 4-2, in a game that was almost entirely played straight, save for a few late-match instructions to the linesmen to go easy on offside calls for the sake of capturing more on-pitch action. Part of the appeal for Xsens to take on the project was the opportunity to refine its data capture methods. Its MVN system calculates location based on its inertial sensors, but for the EA Sports match, Xsens partnered with Wimu, a leading provider of positioning co-developed by the Barça Innovation Lab. “We can also fuse that into our engine to improve the positioning of those 22 players, so in summary, that's really what this project was about for us,” says Hein Beute, Xsens director of product management. “It’s an ideal situation to capture 22 players for 90 minutes. To do that with such a great player as EA was, of course, very interesting and an amazing use case for us to try this out.” Each player’s motion capture suit included a central body pack that saved the data locally on an SD card, rather than transmitting it over a wireless connection, which Beute describes as “quite risky” when considering so many players and such a large area of coverage. Using the MVN solution “really creates a lot of freedom and flexibility because you can capture anywhere.” Synchronizing the data and checking its accuracy took about two months, at which point the EA Sports team pored over it to select the best actions to include in FIFA. Among the questions the design team asked sounds simple on the surface—“What's the football way to approach the ball?” Rivera says—but they actually have layers of complexity. Would a player take five medium steps or three long steps, how would he position his body, at what rotations, angle, speed and direction would he take? What if an animation, such as a powerful shot, begins only for an opponent to approach and change the situation? “Having long animations while keeping the game responsive, that’s what really, really is improving the experience in FIFA,” Rivera says. “The machine learning network is learning all that from the data, and then creates animation in real time to solve that situation.” Beute leads the innovation and new business department at Xsens, taking on custom projects to further the company’s capabilities. Though nothing is planned, he hopes to see this type of full-field, whole-match motion capture used again, either in other sports or for other purposes, such as biomechanics analysis. (Xsens was bought by motion sensor company mCube in 2017; mCube later acquired athlete management system Kinduct last year.) Rivera says EA Sports considers such deployments of new technology on a game-by-game, case-by-case basis, declining to say whether the popular Madden series or any other might be infused by HyperMotion capabilities. He raves about what it has done to further the sense of realism in FIFA by delivering “authentic motion” into the game play, marveling at how much motion capture has evolved in recent years. “What I can tell you,” he says, "is that the technology has a lot of potential.” Question? Comment? Story idea? Let us know at [email protected] Latest

mCube Web Traffic

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mCube Rank

  • Where is mCube's headquarters?

    mCube's headquarters is located at 2570 N 1st St, San Jose.

  • What is mCube's latest funding round?

    mCube's latest funding round is Series E.

  • How much did mCube raise?

    mCube raised a total of $37.68M.

  • Who are the investors of mCube?

    Investors of mCube include Paycheck Protection Program, KeyTone Ventures, Presidio Ventures, MediaTek, Korea Investment Partners and 7 more.

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