Nov 1, 2016

Six of the company's employees, including the co-founders, are attempting a rescue. Share Save Narrative, the company behind the lifelogging camera of the same name, was all set to die , but death is no longer on the agenda. Instead, six of the moribund wearable firm's employees, including its co-founders, have mounted a rescue out of their own pockets. In an interview with TechCrunch , CTO Björn Wesén revealed that he and his friends have purchased Narrative's assets in the hope of launching a new company that can carry on the name and legacy of the Narrative Clip . The first stage of the turnaround plan is to preserve the user's data on the company's servers, which should only mean people lose a day or two's worth of service. Next, the team will attempt to return the Narrative Clip 2 back to production in the hope of servicing those fans who wanted a model before money woes struck. Finally, if the team can turn a profit from user subscriptions and hardware sales, it'll look into developing the Narrative Clip 3. Of course, there's still the question of how Narrative plans to generate sales in a world where lifelogging seems almost antiquated. Wesén told our sister site that Narrative managed to sell 40,000 units of the first two devices, but only managed to ship the 2 to pre-order customers before the money ran out. As such, he's feeling confident that there's potentially a large market that might still want to document their daily lives. It's a bet that he, and his colleagues, believe so strongly that they're prepared to put their own livelihoods on the line.