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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Customer Relationship Management
connectedstore.com

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Founded Year

2012

Stage

Debt | Alive

Total Raised

$4.81M

Last Raised

$810K | 6 yrs ago

About CloudTags

CloudTags is the data platform for the physical store, powering customer identification, predictive intelligence, & in-store remarketing to increase sales. Powered by its omnichannel smart tags, sensors, and devices, CloudTags lets shoppers digitally explore using the retailer's existing content from the product feed with ease.

CloudTags Headquarter Location

675 Ponce de Leon Avenue Suite 8500

Atlanta, Georgia, 30308,

United States

631-528-73446

Latest CloudTags News

CloudTags: Digital Insight In Physical Stores

Jan 13, 2017

Email They say that knowledge is power — and for physical retailers, it is a matter of survival. It’s also the inspiration for in-store marketing technology provider  CloudTags , whose mission is to make in-store shopping more informative for retailers, as well as more digitally engaging for consumers. “Online provides a tremendous amount of data for retailers: what specific products the customers look at, who they are,” said CloudTags Cofounder and CEO James Yancey in a recent interview with PYMNTS’ Karen Webster. “But once you get into physical store environments, most of that data isn’t able to be tracked.” Until now, Yancey said, when a consumer enters a mall, unless they download apps, sign up and scan barcodes for every item they look at, there’s no record left behind for merchants unless a purchase was made. It’s this gap in customer behavior data that CloudTags aims to bridge for merchants, as well as to provide consumers with a digitally augmented in-store experience. “We wanted to create the connective tissue,” said Yancey, “that was app-free and browser-based. So that you can go into multiple stores without having to download, sign up and register on your smartphone.” In a nutshell, CloudTags works with merchants to create connected stores using app-less technology to both provide customers with a digital shopping experience in-store, while allowing merchants to collect data on in-store customer behavior and interactions. It starts with what Yancey calls a “cloud block,” a modular, repurposable physical fitting structure for tablets. “You can invest in a single unit that sits on a shelf edge,” said Yancey, “or you can take all the individual units and snap them together to build a wall.” These interactive screens, said Yancey, can be used by online native merchants looking to experiment with pop-up stores to showcase their extended digital catalog of goods, while housing select items within a limited square footage. Likewise, traditionally brick-and-mortar retailers can use the screens to enhance the physical store experience with digital functionality. Current brands that use CloudTags’ technology include Crate and Barrel, Timberland and Ashley HomeStore, to name a few. When consumers enter a store using CloudTags, they can enter the store’s domain on their smartphone to interact with the in-store screens by sharing mobile browsing cookies or an email if the customer so chooses. Shoppers can select an item on the screen and then browse through similar and suggested items related to the first. This creates a closed loop of recommendations, said Yancey. “As soon as you touch something on the wall, two additional data inputs update what’s happening on the wall in real time.” As the customer browses on their phone, the next item to appear on the in-store screen is updated. “The wall is the visual stimulus that is getting you to move information onto your phone,” Yancey noted. “You’re viewing more information on your phone, and as you’re doing that, we’re updating the wall.” The benefit is twofold for merchants. The first means increased consumer engagement in-store. The second comes when the customer leaves — because now the merchant has the consumer’s in-store browsing data, which can allow for larger, more targeted digital marketing campaigns from using data from physical stores. CloudTags has found that in-store digital engagement significantly increases open and click-through rates for advertisements and promotional emails. “If I go to the store and I engage digitally, the open rate for those ads and emails is 30–40 percent greater, and the click-through rate is sometimes 50 percent greater,” said Yancey. From the data CloudTags’ technology brings in, Yancey said that participating merchants have found that, while the specifics vary by segment, an average of 70 percent of customers who engage with the digital wall but don’t buy in-store were previously unknown in the merchant’s existing analytics. “People who are digitally engaging in the store are not the same ones engaging on the website,” he said. “If that [in-store] customer goes and buys online a day, a week, six months later, merchants now have that mobile browser cookie, and they’re able to use to attribute that value.” Another benefit, said Yancey, is that merchants looking to optimize the use of floor space can use the customer data collected by CloudTags to prioritize what items to display in physical stores. These are what Yancey refers to as “connector products,” items that both sell well and, by association, for whatever reason, lead customers to look at a number of additional relevant products as well. “The objective,” he said, “is not to put your top-selling physical items in the store. It’s to do an analysis of products that will lead to the consideration of more. As in, when consumers physically see this couch, it encourages them to also look at five or six things in the digital space versus just buying the couch.” In an age where digital retail is rushing to the forefront, having this kind of insight handy is an invaluable tool for merchants looking to optimize the use of physical floor space. Knowledge is power, after all.

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Expert Collections containing CloudTags

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CloudTags is included in 3 Expert Collections, including In-Store Retail Tech.

I

In-Store Retail Tech

1,343 items

Startups aiming to work with retailers to improve brick-and-mortar retail operations.

I

Internet of Things ( IoT )

3,248 items

Based on CB Insights Research Brief: https://www.cbinsights.com/blog/iot-market-map-and-company-list/

G

Grocery Retail Tech

300 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

CloudTags Patents

CloudTags has filed 2 patents.

The 3 most popular patent topics include:

  • Retailing
  • Brand management
  • Evolutionary algorithms
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/23/2016

10/15/2019

Retailing, Promotion and marketing communications, Social networking services, Identifiers, Brand management

Grant

00/00/0000

00/00/0000

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Application Date

12/23/2016

00/00/0000

Grant Date

10/15/2019

00/00/0000

Title

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Related Topics

Retailing, Promotion and marketing communications, Social networking services, Identifiers, Brand management

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Status

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CloudTags Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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