See the early pitch decks of future unicorn companies, including LinkedIn (before it had a dime of revenue) and Buzzfeed when it had just 2.5M monthly page views.

Notching a billion-dollar valuation as a private tech company is hard, exiting at one is even harder. For nearly all the most valuable investor-backed companies in tech, nailing a pitch to early potential investors was a step on the journey. As Bill Gurley of Benchmark recently noted in his defense of the pitch deck:

“Investors are not solely evaluating your company’s story. They are also evaluating your ability to convey that story.”

So we compiled the early pitch decks of seven private or exited companies valued in the billions of dollars. These include the decks of pre-revenue LinkedIn and a then-smallish-site named Buzzfeed, when it was registering just 2.5M monthly page views. Would you have invested in the vision they were pitching?

Note: Also see our post on the 13 early and sometimes ugly websites of early unicorn companies.

Unicorn Trends Webinar
Want to know who the most valuable private companies in the world are, and how long it took them to get there? Get all the data behind the unicorn club. 

AirBnB, current valuation: $25.5B

In its early pitch, AirBnB named Coachsurfing, Hostels.com, Hotels.com, and Craigslist as competitors. Today, its $25.5B private market valuation is greater than the public market capitalizations of Marriott, Starwood, Expedia, Wyndham, and HomeAway.

AppNexus, current valuation: $1.2B

First Round Capital shared this seed deck used by AppNexus, then a platform that would let companies run applications in the cloud. Seven months after its A round, it pivoted to focus entirely on ad tech.

Buzzfeed, current valuation: $1.5B

Buzzfeed’s 2008 pitch deck cited 2.5M pageviews per month. Today, the website claims over 200M million monthly uniques as NBC Universal poured a $200M investment that valued Buzzfeed at $1.5B.

LinkedIn, IPO in 2011

Greylock Partners dug up LinkedIn’s Series B pitch deck from August 2004. The deck billed LinkedIn as “professional people search 2.0.” LinkedIn had yet to generate a dime of revenue — but the deck highlights revenue as a high priority and identifies clear streams to achieve it. Today, LinkedIn’s market cap is over $28B.

Magic Leap, current valuation: $2B

While not a pure pitch deck, this presentation by Magic Leap elaborated on many of the use cases, UI, design and user personas for its products. Presentation linked below in image.

magicleap

WeWork, current valuation: $10B

In October 2014 fundraising docs, WeWork expected revenues of $2.9B by 2018, while at the same time forecasting the number of its co-working members to grow from 16,279 to 260,000.

YouTube, acquired for $1.6B in 2006

In YouTube’s initial pitch deck (page 30 in the document below), the online video platform counted under 10,000 users and 100,000 video views per day but had rapid growth. More recently, YouTube was seeing 7 billon video views per day and over 1 billion users. The deck, which includes Sequoia Capital’s investment memo by partner Roelof Botha, was dug up by Thrive Capital’s Miles Grimshaw.

Set up a free CB Insights account to track all unicorns in real-time.

 

  • Improve Presentation

    Great stuff, I was looking for very first AirBnB pitch deck.

  • Virtual Job Fair

    Very inspiring! What a wake up call!!!