Mixpanel
Founded Year
2009Stage
Series C | AliveTotal Raised
$284.52MValuation
$0000Last Raised
$200M | 2 yrs agoRevenue
$0000About Mixpanel
Mixpanel delivers an event analytics platform. It offers a real-time analytics service that helps companies understand the user's interactions with web applications. The company was founded in 2019 and is based in San Francisco, California.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
ESPs containing Mixpanel
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The product analytics software market offers customers valuable insights into the performance, usage, and customer behavior surrounding their products or services. By leveraging advanced analytics techniques, customers can gain a deep understanding of how their products are being used, identify trends, and make data-driven decisions. Product analytics software enables customers to track key metric…
Mixpanel named as Leader among 10 other companies, including mParticle, Kubit, and Heap.
Research containing Mixpanel
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Mixpanel in 3 CB Insights research briefs, most recently on Apr 14, 2022.
Expert Collections containing Mixpanel
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Mixpanel is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Tech IPO Pipeline
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Market Research & Consumer Insights
720 items
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
E-Commerce
217 items
Latest Mixpanel News
Sep 19, 2023
Ofer Polivoda, GM Israel at Mixpanel, spoke to CTech about how its platform helps the gaming sector (Photo: Sinay David) “In general, when we launched the Israeli site two years ago, the main purpose was to support roughly 100 existing clients at that time,” explained Ofer Polivoda, GM Israel at Mixpanel. “Currently, we are trying to help and support different organizations. We have a wide range of companies of 20 employees and up to the thousands.” Mixpanel is an American company with offices in Israel that provides an analytical solution for companies that don’t have the expertise, the knowledge, to analyze in-house easily. Mixpanel estimates that only 2-5% of the employees at any given company actually have the experience and knowledge of how to analyze data, and yet companies are happy and proud to say they are driven by data, driven by numbers. “This isn't the reality,” he continued. Today, Mixpanel democratizes data and works with nearly 40,000 organizations around the globe, 400 of which are in Israel. “It is interesting because the gaming industry wasn't our focus industry but over the last 14-16 months, they chose us. We are seeing more and more companies that are using Mixpanel and are interested in democratizing their data by using us,” he concluded. You can watch the entire exchange in the video above. TAGS
Mixpanel Frequently Asked Questions (FAQ)
When was Mixpanel founded?
Mixpanel was founded in 2009.
Where is Mixpanel's headquarters?
Mixpanel's headquarters is located at One Front Street, San Francisco.
What is Mixpanel's latest funding round?
Mixpanel's latest funding round is Series C.
How much did Mixpanel raise?
Mixpanel raised a total of $284.52M.
Who are the investors of Mixpanel?
Investors of Mixpanel include Bain Capital Tech Opportunities, Paycheck Protection Program, Andreessen Horowitz, Max Levchin, David Sacks and 7 more.
Who are Mixpanel's competitors?
Competitors of Mixpanel include Heap, Woopra, CleverTap, MoEngage, Kubit, Foxintelligence, NetSpring, Braze, LaunchDarkly, Optimizely and 12 more.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare Mixpanel to Competitors
Kissmetrics develops behavioral analytics, segmentation, and email campaign automation software. It is a customer engagement automation platform that offers behavior-based engagement data and services. It helps to identify, understand, and improve the metrics that drive an online business and enables businesses to measure, recognize, and attribute actions to specific customers across multiple digital devices. The company was founded in 2008 and is based in San Francisco, California.
Kubit is a product analytics platform running directly on a cloud data warehouse. The platform delivers self-service product insights to help understand user behavior, improve engagement retention, and fuel product growth. It was founded in 2018 and is based in Oakland, California.
Airship provides marketing and branding services. It enables companies to create connections with their customers by delivering artificial intelligence (AI) orchestrated messages on any channel. It provides its services to airlines, finance, media, retail, sports, and telecom industries. It was formerly known as Urban Airship. The company was founded in 2009 and is based in Portland, Oregon.
Iterable is a cross-channel marketing platform. It empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. The company was founded in 2013 and is based in San Francisco, California.
Insider operates as a multi-channel digital experience platform for marketers. It enables marketers to leverage personalization, predictive segmentation, and technologies to boost loyalty and digital growth. It serves retail, automotive, finance, media, travel, and telecom industries. It was founded in 2012 and is based in Istanbul, Turkey.
Cordial offers a behavioral marketing platform built to help marketers observe, analyze, interact, and optimize customer behaviors and messaging in real-time across any channel and device. Cordial enables marketers and their partners to scale how they listen to what their customers do across any digital event, analyze audience patterns and behaviors, interact through direct messaging channels, and optimize response and testing in real-time. It was founded in 2014 and is based in San Diego, California.
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