Mixpanel delivers an event analytics platform. It offers a real-time analytics service that helps companies understand the user's interactions with web applications. The company was founded in 2019 and is based in San Francisco, California.
ESPs containing Mixpanel
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The product analytics software market offers customers valuable insights into the performance, usage, and customer behavior surrounding their products or services. By leveraging advanced analytics techniques, customers can gain a deep understanding of how their products are being used, identify trends, and make data-driven decisions. Product analytics software enables customers to track key metric…
Research containing Mixpanel
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CB Insights Intelligence Analysts have mentioned Mixpanel in 3 CB Insights research briefs, most recently on Apr 14, 2022.
Expert Collections containing Mixpanel
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Mixpanel is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Market Research & Consumer Insights
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Targeted Marketing Tech
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Latest Mixpanel News
Sep 19, 2023
Ofer Polivoda, GM Israel at Mixpanel, spoke to CTech about how its platform helps the gaming sector (Photo: Sinay David) “In general, when we launched the Israeli site two years ago, the main purpose was to support roughly 100 existing clients at that time,” explained Ofer Polivoda, GM Israel at Mixpanel. “Currently, we are trying to help and support different organizations. We have a wide range of companies of 20 employees and up to the thousands.” Mixpanel is an American company with offices in Israel that provides an analytical solution for companies that don’t have the expertise, the knowledge, to analyze in-house easily. Mixpanel estimates that only 2-5% of the employees at any given company actually have the experience and knowledge of how to analyze data, and yet companies are happy and proud to say they are driven by data, driven by numbers. “This isn't the reality,” he continued. Today, Mixpanel democratizes data and works with nearly 40,000 organizations around the globe, 400 of which are in Israel. “It is interesting because the gaming industry wasn't our focus industry but over the last 14-16 months, they chose us. We are seeing more and more companies that are using Mixpanel and are interested in democratizing their data by using us,” he concluded. You can watch the entire exchange in the video above. TAGS
Mixpanel Frequently Asked Questions (FAQ)
When was Mixpanel founded?
Mixpanel was founded in 2009.
Where is Mixpanel's headquarters?
Mixpanel's headquarters is located at One Front Street, San Francisco.
What is Mixpanel's latest funding round?
Mixpanel's latest funding round is Series C.
How much did Mixpanel raise?
Mixpanel raised a total of $284.52M.
Who are the investors of Mixpanel?
Investors of Mixpanel include Bain Capital Tech Opportunities, Paycheck Protection Program, Andreessen Horowitz, Max Levchin, David Sacks and 7 more.
Who are Mixpanel's competitors?
Competitors of Mixpanel include Heap, Woopra, CleverTap, MoEngage, Kubit, Foxintelligence, NetSpring, Braze, LaunchDarkly, Optimizely and 12 more.
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