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Foursquare

foursquare.com

Founded Year

2009

Stage

Series G | Alive

Total Raised

$382.35M

Last Raised

$150M | 3 yrs ago

Revenue

$0000 

About Foursquare

Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history".

Headquarters Location

50 West 23rd Street 8th Floor

New York, New York, 10010,

United States

346-494-0946

Foursquare's Product Videos

ESPs containing Foursquare

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

These companies provide proximity targeting solutions that include data on consumer geographical patterns to help brands and retailers better understand how marketing efforts influence website and in-store traffic. These companies serve the retail, CPG, and grocery industries.

Foursquare named as Leader among 11 other companies, including Carto, Unacast, and Placer.ai.

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Foursquare's Products & Differentiators

    Attribution

    The most accurate omnichannel measurement solution, empowering marketers to directly tie ad spend to real-world visits and optimize investments daily based on a holistic view of advertising across every channel.

Research containing Foursquare

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Foursquare in 3 CB Insights research briefs, most recently on Mar 22, 2022.

Expert Collections containing Foursquare

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Foursquare is included in 2 Expert Collections, including Targeted Marketing Tech.

T

Targeted Marketing Tech

628 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

R

Retail Media Networks

311 items

Foursquare Patents

Foursquare has filed 1 patent.

The 3 most popular patent topics include:

  • Data management
  • Social networking services
  • Database management systems
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/29/2017

10/25/2022

Machine learning, Classification algorithms, Sensors, Artificial neural networks, Artificial intelligence

Grant

Application Date

8/29/2017

Grant Date

10/25/2022

Title

Related Topics

Machine learning, Classification algorithms, Sensors, Artificial neural networks, Artificial intelligence

Status

Grant

Latest Foursquare News

Global Location Based Advertising (LBA) Market Trajectory & Analytics Report 2021 Featuring Aislelabs, Foursquare Labs, Gamigo, GroundTruth, Scanbuy, & Yoose - ResearchAndMarkets.com

Feb 4, 2022

Global Location Based Advertising (LBA) Market to Reach US$133 Billion by the Year 2026 The global market for Location Based Advertising (LBA) estimated at US$63.9 Billion in the year 2020, is projected to reach a revised size of US$133 Billion by 2026, growing at a CAGR of 12.8% over the analysis period. Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet. Growing usage of mobile data and mobile search, increasing penetration of smartphone devices, and favorable consumer demographics also boost market prospects. With mobile Internet growing at a much faster rate than computer-based Internet access, particularly in the developing countries and among the younger demographic, LBA is expected to grow at robust rate. Technological advancements, especially in the mobile phone segment and the development of novel advertisement platforms in conjunction with the requirement to reach customers on the move is another factor driving the use of LBA. In order to gain greater acceptance, LBA applications need to include the required technology to allow user freedom in search and at the same time determine the type of advertisement to reach the consumer. Also, emphasis must be placed on the advertisement context to gain the attention of user. The increased use of Wi-Fi technology also supports the growth of LBA especially in indoor environments. Retail Outlets, one of the segments analyzed in the report, is projected to grow at a 12.2% CAGR to reach US$62.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Public Places segment is readjusted to a revised 14.2% CAGR for the next 7-year period. This segment currently accounts for a 28.3% share of the global Location Based Advertising (LBA) market. The public places segment's growth is due to growing adoption of LBS among institutions, brands, and enterprises in public places. Businesses and brands with physical stores can join hands with analytics companies and LBS providers for geofencing locations, which will enable them to capture the audiences visiting such locations. Airports Segment to Reach $22.3 Billion by 2026 Airports represent an established end-use application sector for location-based advertising. Several options for advertising in airlines have come up, of which location-based advertising is one that is gaining increasing foothold. Airports now offer private Wi-Fi networks freely, which are being used by marketers to obtain location-based information about customers. The airlines then provide passengers with targeted advertising based on their interests and preferences. In the global Airports segment, USA, Canada, Japan, China and Europe will drive the 12.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$8.4 Billion in the year 2020 will reach a projected size of US$19.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.2 Billion by the year 2026, while Latin America will expand at a 14.9% CAGR through the analysis period. Key Topics Covered:

Foursquare Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Foursquare Rank

Foursquare Frequently Asked Questions (FAQ)

  • When was Foursquare founded?

    Foursquare was founded in 2009.

  • Where is Foursquare's headquarters?

    Foursquare's headquarters is located at 50 West 23rd Street, New York.

  • What is Foursquare's latest funding round?

    Foursquare's latest funding round is Series G.

  • How much did Foursquare raise?

    Foursquare raised a total of $382.35M.

  • Who are the investors of Foursquare?

    Investors of Foursquare include The Raine Group, Union Square Ventures, Naver, Simon Ventures, Andreessen Horowitz and 19 more.

  • Who are Foursquare's competitors?

    Competitors of Foursquare include Butlr, Unacast, Reveal Mobile, Placer.ai, Switch Smile and 16 more.

  • What products does Foursquare offer?

    Foursquare's products include Attribution and 2 more.

  • Who are Foursquare's customers?

    Customers of Foursquare include Wendy's, T-Mobile, LG and Starbucks.

Compare Foursquare to Competitors

Gravy Analytics Logo
Gravy Analytics

Gravy Analytics delivers real-world location intelligence to advertisers and brands. Gravy's patented technology, AdmitOne, verifies consumer attendances at millions of places and events, providing insight into consumer activities and interests.

Cuebiq Logo
Cuebiq

Cuebiq is a location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis.

Placer.ai Logo
Placer.ai

Placer.ai provides retailers with location-based insights into their audience and competition. Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. The company was founded in 2016 and is based in Walnut, California.

GroundTruth Logo
GroundTruth

GroundTruth is a global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. Build brands, increase sales, and grow businesses by building off what real people are doing in the real world, mapped using its proprietary Blueprints technology.

Unacast Logo
Unacast

Unacast powers a network of proximity data, enabling brands and retailers to retarget customers online based on offline behavior. This gives brands and retailers the possibility to retarget their offline visitors online. In addition to giving proximity solution providers incremental revenue and new product features, ad platforms incremental revenue and new campaign possibilities, and online users more relevant communication and ads. The company was founded in 2015 and is based in New York, New York.

Adsquare Logo
Adsquare

adsquare is a platform for Mobile Audience Targeting. The company leverages consumers' current location for programmatic advertising and helps advertisers and agencies to pinpoint their target group in the right moment to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to premium audiences and attributes at scale. adsquare is an official AppNexus data partner, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws.

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