The residential real estate tech market map spans emerging categories like mortgage tech, virtual viewing, and property-management software, among other categories.

While the now-public Zillow and Zoopla might be seen as dominant names in residential real estate tech, there are a slew of startups working in real estate listing and search services and carving out a variety of emerging categories within the residential space.

Using CB Insights and analytics, we identified 96 startups working in residential real estate tech and categorized them into a market map spanning key emerging categories such as virtual viewing and tech-enabled brokerages.

Check it out below.

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As noted in other real estate tech posts, our real estate technology category encompasses all the software tools and platforms used by different participants in the real estate industry, including brokers, investors, real estate-focused lenders, commercial property owners and managers, as well as buyers. The category includes online real estate rental and buying guides, but excludes startups primarily focused on in-building services, e.g. office management.

Click on the image below to enlarge.

Listing & Search Services – This was the largest category in our market map, and includes startups that help users search for residential real estate. This section includes Singapore-based PropertyGuru which has raised $194.1M to date from TPG Growth, Square Peg Capital, and Emtek Group.

Marketplaces – This category helps match residential real estate buyers with sellers among other services, and includes startup VivaReal in the section. VivaReal focuses on Latin American markets, and has raised $61.7M to date.

Virtual Viewing – Startups that provide virtual property viewing, i.e. the opportunity to use cutting-edge tech such as 3D video to view properties remotely. Companies attacking this area include Matterport, which has raised over $58M to date. Some backers of theirs include Rothenberg Ventures, Greylock Partners, Felicis Ventures, and Qualcomm Ventures.

Tech-enabled Brokerage – Startups that employ in-house brokers with their own listing services. This category includes Compass, which raised $118M to date and counts Thrive Capital, Founders Fund, and Institutional Venture Partners as some of their backers.

Leasing-Management Software – Companies that provide tools to brokers and owners and streamline the leasing process, among other things. Companies in this space include Nestio, which caters to landlords and brokers working in residential multi-family buildings, and has raised roughly $11.8M from Trinity Ventures and Freestyle Capital, as well as several others.

Data, Valuation, and Analytics – This was the smallest category in our market map and includes ClosingCorp, which has raised over $30M from Allegro Investment Fund and Mass Ventures Corporation.

O-2-O Services Companies here are primarily Asia-based online-2-offline (O-2-O) businesses where users complete transactions online. Companies here include Beijing-based HomeLink, which provides a platform for rental and secondhand real estate transactions, and raised a $926M Series B In April 2016.

Mortgage Tech – this is a growing category in our market map and includes mortgage lenders as well as software services that aggregate data for borrowers and lenders. Companies here include Blend Labs, which has raised $42.5M to date.

Agent Services  companies here build products catering to real estate agents, and includes Amitree, which helps agents manage their clients.

Property Management  These startups offer tools for property managers, landlords, homeowners, and tenants. Cozy Services is a startup in this category that has raised almost $10M from investors like Google Ventures and Social Capital, among others.

Sales and Marketing – Startups that provide predictive marketing, CRM, as well as other sales and marketing services to real estate professionals. Boomtown! is a startup in this category that has raised more than $20.1M from Susquehannah Growth Equity and Adams Street Partners.

Investment – This category includes crowdfunding platforms that allow investors to participate in debt or equity financing for real estate, or both. The category includes RealtyShares, which has raised $32.2M to date, and investors include Union Square Ventures and General Catalyst Partners.

Property Information – Startups providing information and data-driven insights about residential properties; Real Matters has raised over $127M from various investors, including Whitecap Venture Partners.

Agent Matching  – Startups here are connecting users directly to qualified agents. HomeLight, one of the startups in this category, has raised $15.5M from investors like 500 Startups, Crosslink Capital, and several others.

Broker-Free List & Search - List and search startups that connect customers straight to the property owner and cut out the broker; startups in this category include NoBroker, which raised $13M to date from SAIF Partners, BEENEXT, Digital Garage, and Fulcrum Ventures India.

Residential Real Estate Tech Startups To Watch
Company Select Investors Category
Bayut Undisclosed Investors List and Search Services
Homesnap A. H. Belo Corporation and Revolution List and Search Services  DST Global, Falcon Edge Capital, Helion Venture Partners, Nexus Venture Partners, Qualcomm Ventures, and Softbank Corp. List and Search Services
ApartmentList Matrix Partners List and Search Services
PropertyGuru Emtek Group, Square Peg Capital and TPG Growth List and Search Services
Zumper  Goodwater Capital and Kleiner Perkins Caufield & Byers List and Search Services
Proptiger Accel Partners, Horizen Ventures, and SAIF Partners List and Search Services Bertelsmann India Investments, Canaan Partners, and Mayfield Fund List and Search Services
estately 500 Startups, FF Angel, Founders Co-op, Founders Fund, Geoff Entress, Naval Ravikant, and SoftTech VC List and Search Services
ZigBang Goldman Sachs, Company K, and Stone Bridge List and Search Services Eduardo Saverin and Sequoia Capital China List and Search Services
Roomi AngelList, Arihant Patni, DCM Ventures, Great Oaks Venture Capital, Greg Kidd, Jeff Dishner, Jeff Penney, and Sand Hill East Ventures List and Search Services
Jiwu SAIF Partners List and Search Services
Uoko Legend Capital, Matrix Partners China, and SIG Asia Investments List and Search Services
Mogoroom Haitong Securities Co., IDG Capital Partners, KTB Network, and Ping An Ventures List and Search Services World Union Properties Consulting List and Search Services
Lamudi Holtzbrinck Ventures and Tengelmann Ventures List and Search Services
easyProperty Toscafund Asset Management List and Search Services
Zameen Vostok New Ventures and  Emerging Markets Property Group List and Search Services Vostok New Ventures List and Search Services
Common Maveron and Lowercase Capital List and Search Services
Casalova MOTIVE List and Search Services
MyHomeDay Kirill Podolsky and Vladimir Silkin List and Search Services
VeryApt Brock Weatherup, Equipo Ventures, and Great Oaks Venture Capital List and Search Services
Properati New Europe Venture Equity, and NXTP Labs List and Search Services
Nestpick enern, Mangrove Capital Partners, b-to-v, Target Global, and Rocket Internet List and Search Services
househappy Jeffrey Greenberg List and Search Services
Opendoor Labs Caffeinated Capital,, Khosla Ventures Marketplaces
VivaReal Lead Edge Capital and Kaszek Ventures Marketplaces
Radpad Altpoint Ventures, Goldcrest Investments, and Deep Fork Capital Marketplaces
Ten-X Google Capital and Stone Point Capital Marketplaces
Roofstock Bain Capital Ventures, CSC Venture Capital, Grey Wolf, and Khosla Ventures Marketplaces
QuintoAndar Kaszek Ventures Marketplaces
HeyPillow Hampton Capital Marketplaces
Homie Mike Levinthal and Peak Ventures Marketplaces
SOLOpro Lowe’s Companies, CBC New Media Group, Duke Angel Network, and Duke Innovation Fund Marketplaces
Redfin Madrona Venture Group and Vulcan Capital Tech-enabled Brokerage
Compass Thrive Capital, .406 Ventures, and Founders Fund Tech-enabled Brokerage
TripleMint Kima Ventures and Entrepreneurs Roundtable Accelerator Tech-enabled Brokerage
Real Magma Venture Partners Tech-enabled Brokerage
Nestio Trinity Ventures and Freestyle Capital Leasing Management
Flip Technologies Techstars Leasing Management
Real Matters Whitecap Venture Partners, Radar Capital, and Urbana Corporation Property Information Services
PlaBro Networks Binny Bansal, OutBox Ventures, Sachin Bansal, Sangram Singh, and Sol Primero Property Information Services
Haofangtong Morningside Ventures Property Information Services
The News Funnel Criscola Family Office, Jim Petrucci, Michael Beckerman, Scott Landis, SL Investment Partners, Steve Siegel and The Hampshire Companies Property Information Services
Rentify Balderton Capital Property Management Software
Cozy Services General Catalyst Partners and Social Capital Property Management Software
OneRent Renren Property Management Software
Castle Y Combinator Property Management Software
Happy Inspector 500 Startups, Christoph Janz, Cyan Banister, Dave McClure, Gil Penchina, Mark Goldstein, Navitas Capital, Point Nine Capital, and Scott Banister Property Management Software
Rentalutions MetaProp, Plug and Play Ventures, and Steve Olechowski Property Management Software
Homazada Moneta Ventures Property Management Software
ClosingCorp Allegro Investment Fund and Mass Ventures Corporation Data & Analytics
Property Partner Index Ventures and Octopus Ventures Investment
Homeunion Artiman Ventures, Colchis Capital, Northgate Capital and Tamarisc Investment
AssetAvenue NetEase Capital and Matrix Partners Investment
Realtyshares General Catalyst Partners, Menlo Ventures and Union Square Ventures Investment
LendInvest Atomico and Kunlun Worldwide Investment
Patch of Land SF Capital Partners Investment
PeerStreet Adam Nash, Chris Warmuth, Doug Holte, Felicis Ventures, Guggenheim Partners, LeFrak, Michael Burry, Rembrandt Venture Partners, and Toba Capital Investment
Meiaoju DCM Ventures, TXD Ventures, and ZhenFund Investment
Matterport Qualcomm Ventures, DCM Ventures, Greylock Partners, Rothenberg Ventures, and Felicis Ventures Virtual Viewing
Floored Two Sigma Ventures and Felicis Ventures Virtual Viewing
IrisVR Techstars Virtual Viewing
Zipmatch 500 Startups Virtual Viewing
HouseLens Undisclosed Investors Virtual Viewing
HomeSpotter Brightstone Venture Capital Agent Services
Smarter Agent Ira Lubert Agent Services
Amitree Accel Partners Agent Services
Upnest Oberndorfent Family Fund Agent Matching
HomeLight Bullpen Capital, Innovation Endeavors, Krillion Ventures, Montage Ventures, and Crosslink Capital Agent Matching
MyAgentFinder Undisclosed Angel Investors Agent Matching
Openhouse March Capital Partners and Triangle Peak Partners Agent Matching
OpenAgent Hollard Investments and Pete Flint Agent Matching
Boomtown! Adams Street Partners and Susquehanna Growth Equity Sales & Marketing
Placester New Enterprise Associates and Romulus Capital Sales & Marketing
SmartZip Analytics Claremont Creek Ventures, Crest Capital Ventures, Cue Ball Capital, and Intel Capital Sales & Marketing
RealScout DCM Ventures, Formation 8, Ken DeLeon, and Matthew Moore Sales & Marketing
Proxio Women’s Venture Capital Fund Sales & Marketing
Fangdd FountainVest Partners, CDH Investments, CDH Venture Partners, Lightspeed China Partners, and Vision Knight Capital O-2-O Services
Aiwujiwu Morningside Ventures and Banyan Capital O-2-O Services
HomeLink Baidu, Huasheng Capital, and Tencent O-2-O Services
Habito Mosaic Ventures, Paul Forster, Samir Desai, Taavet Hinrikus, Tom Stafford and Yuri Milner Mortgage Tech
Eave Bessemer Venture Partners, Cue Ball Capital, and MetaProp Mortgage Tech
LendingHome Foundation Capital, Renren Lianhe Holdings, and Ribbit Capital Mortgage Tech
Blend Labs Conversion Capital, Formation 8, Founders Fund, and Lightspeed Venture Partners Mortgage Tech
Sindeo Arkadi Kuhlmann, James Liu, and Renren Lianhe Holdings Mortgage Tech Parthenon Capital Partners Mortgage Tech
Roostify Colchis Capital and USAA Mortgage Tech
Medallion Analytics Software Originate Ventures and Osage Partners Mortgage Tech
Landbay Zoopla and Omni Partners Mortgage Tech
REVEx Undisclosed Investors Mortgage Tech
Nobroker BEENEXT, Beenos, Digital Garage, Mamoru Taniya, Qualgro, and SAIF Partners Broker-Free List and searh
Grabhouse India Quotient, Kalaari Capital, and Sequoia Capital India Broker-Free List and searh
NestAway IDG Ventures India, Sujeet Kumar, Tiger Global Management, and Yuri Milner Broker-Free List and searh

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  • Scott Brown

    eXp Realty should be listed in there, the Agent-owned Cloud Brokerage. They are trading with the stock ticker EXPI and have grown incredibly and likely to grow exponentially soon! They offer property sellers, buyers and agents high technology, advanced marketing tools, cutting edge systems and agents are offered many incentives to build their team as well as the company, such as revenue sharing, stocks and more.