Founded Year



Series C | Alive

Total Raised


Last Raised

$32M | 1 yr ago

About Roostify

Roostify provides a cloud-based digital lending platform, which enables mortgages to be done via smartphone, customers and lenders to accelerate the home loan experience improving speed, eliminating paper as well as simplifying the process to reduce costs.

Roostify Headquarter Location

303 2nd Street South Tower, Suite 325

San Francisco, California, 94107,

United States


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Roostify's Products & Differentiation

See Roostify's products and how their products differentiate from alternatives and competitors

  • Roostify Lending Platform

    The Roostify Lending Platform is a modular lending technology that allows banks and lending institutions to build fully digital, smarter home lending services for their customers. Roostify offers a configurable platform for digitizing and simplifying the home lending process. We empower lenders to create their ideal lending process based on their unique needs.


    Our platform is completely configurable for each of our customers, which enables us to solve specific pain points each client is trying to address by using our platform. 

    We’re proud to say no two versions of Roostify’s technology are the same. Because of our modular, configurable system, each client creates something unique that fits the particular needs of their or… 

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Research containing Roostify

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Roostify in 5 CB Insights research briefs, most recently on Dec 8, 2021.

Expert Collections containing Roostify

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Roostify is included in 7 Expert Collections, including Mortgage Tech.


Mortgage Tech

218 items

Companies here streamline and digitize the mortgage lending process. Collection includes direct lenders, mortgage brokers, process optimization technologies for lenders, as well as tools that support borrowers throughout the search and application phases.


Real Estate Tech

2,258 items

Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, et



1,120 items


Fintech 250

498 items


Digital Lending

1,550 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.


Credit Union Tech

66 items

Latest Roostify News

World Digital Lending Platform Markets Report 2022-2030 Featuring Ellie Mae, FIS, Fiserv, Newgen Software, Nucleus Software, Pegasystems, Roostify, Sigma Infosolutions, Tavant, & Wizni

Jun 10, 2022

The global digital lending platform market size is expected to reach USD 44.50 billion by 2030, registering a CAGR of 25.9% The growing adoption of digitalization in the BFSI sector is expected to create new opportunities for market growth. According to the European Central Bank, in 2020, 46% of European banks could process mortgages digitally in two days compared to 8% in 2015. The funding raised by the digital lending providers worldwide is also one of the major factors expected to drive market growth. For instance, in April 2021, Auxmoney, a digital lending platform provider, announced that it raised USD 271.4 million. The company uses this funding to enhance its digital lending platform for consumer credit. Furthermore, companies operating in the digital lending space are focused on partnerships to enhance their offerings and market position. For instance, in April 2022, the two fintech companies, UI Enlyte and Exaloan, announced that they are launching a strategic corporation. Through this initiative, the companies will link their platforms for digital assets and lending. The COVID-19 pandemic had a positive impact on market growth. The established digital lenders adopted new partnerships to cater to the borrower's funding demand amid the COVID 19 pandemic. At the same time, efforts taken by the banks to digitalize their process due to the pandemic also paved to be one of the major factors driving the market growth. Digital Lending Platform Market Report Highlights The lending analytics segment is anticipated to register the highest CAGR during the forecast period. The benefits provided by the lending analytics solution, such as reduced operation risk, labor hours, operational cost, and others, are driving the segment. The risk assessment segment is anticipated to register the highest CAGR from 2022 to 2030. The strong emphasis financial institutions are putting on ensuring proactive responses to various cyber threats and resuming normalcy in the event of a cyberattack is expected to drive the growth of the risk assessment segment. The cloud segment is expected to register the highest CAGR during the forecast period. Cloud deployment helps in reducing up-front costs, particularly for new entrants contemplating a foray into the lending business. The peer-to-peer lending segment is expected to emerge as the fastest-growing end-use segment during the forecast period. The adoption of digital lending platforms is expected to gain traction as the digitally savvy consumer base continues to expand. North America accounted for the largest share of the market in 2021. The region is home to a large number of technology providers and hence provides immense opportunities for the adoption of digital lending platforms. Digital Lending Platform Market Dynamics Market driver analysis Rising adoption of machine learning, blockchain, and AI-based digital lending platforms and solutions Market challenge analysis Competitive Landscape

Roostify Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Roostify Rank

  • When was Roostify founded?

    Roostify was founded in 2012.

  • Where is Roostify's headquarters?

    Roostify's headquarters is located at 303 2nd Street, San Francisco.

  • What is Roostify's latest funding round?

    Roostify's latest funding round is Series C.

  • How much did Roostify raise?

    Roostify raised a total of $65.71M.

  • Who are the investors of Roostify?

    Investors of Roostify include USAA Ventures, Mouro Capital, Colchis Capital, Point72 Ventures, Cota Capital and 8 more.

  • Who are Roostify's competitors?

    Competitors of Roostify include and 8 more.

  • What products does Roostify offer?

    Roostify's products include Roostify Lending Platform and 1 more.

  • Who are Roostify's customers?

    Customers of Roostify include Santander, Guild Mortgage and HSBC.

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