Search company, investor...

Founded Year



Acquired | Acquired

Total Raised


About Roostify

Roostify provides a cloud-based digital lending platform. It offers mortgages online that help to accelerate home loan applications by improving speed and eliminating paper-based transactions. The company was founded in 2012 and is based in San Francisco, California. In February 2023, Roostify was acquired by CoreLogic.

Headquarters Location

303, 2nd Street South Tower, Suite 325

San Francisco, California, 94107,

United States


CB Insights
Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
Join a demo
Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo

Roostify's Products & Differentiators

    Roostify Lending Platform

    The Roostify Lending Platform is a modular lending technology that allows banks and lending institutions to build fully digital, smarter home lending services for their customers. Roostify offers a configurable platform for digitizing and simplifying the home lending process. We empower lenders to create their ideal lending process based on their unique needs.

You're one click away from the most comprehensive, unmatched analyst expertise in tech, in-depth private company data and a platform that brings it all together.
Click Now. Join a live demo
Join a demo

Research containing Roostify

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Roostify in 3 CB Insights research briefs, most recently on Jun 9, 2021.

Expert Collections containing Roostify

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Roostify is included in 7 Expert Collections, including Mortgage Tech.


Mortgage Tech

218 items

Companies here streamline and digitize the mortgage lending process. Collection includes direct lenders, mortgage brokers, process optimization technologies for lenders, as well as tools that support borrowers throughout the search and application phases.


Real Estate Tech

2,779 items

Startups in the space cover the residential and commercial real estate space. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and property management, insurance, mortgage, construction, and more.


Digital Banking

735 items

Companies and startups in this collection provide banking services to consumers and businesses, as well as enhance, automate, and/or digitize operations for banks and financial institutions.


Fintech 250

498 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Digital Lending

2,271 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.


Credit Union Tech

66 items

Latest Roostify News

Ahead of DigMo 2023, look back at conferences from years past

Aug 7, 2023

Here's a look back at some highlights from the DigMos of years past, both live and virtual. 2016: Hilton San Francisco Union Square Dec. 8 and 9 Keynote speakers at the first Digital Mortgage Conference included Regis Hadiaris, Rocket Mortgage product lead at Quicken Loans; Michael Tannenbaum, senior vice president of mortgage at SoFi; Rajesh Bhat, CEO at Roostify; and Jalaj Jha, Head of marketing and digital products - home loans at Capital One. Jha, along with John Harrell, vice president of product management with USAA, discussed the idea that for mortgage companies to make their customer experience better , they needed to improve the tools they provide to the workers that service them. Another session covered the debate regarding whether to build mortgage technology tools in-house versus using a vendor's software or even acquiring another company just for its expertise. During the show, the now-infamous Garg declared he specifically acquired "a technology-backward mortgage bank" because he wanted to see all the processes on paper, which provided a blueprint for how to improve the mortgage process. "We had an assembly line like a Model T assembly line and we turned that into a Tesla." 2017: Hilton San Francisco Union Square Sept. 28 and 29 During the show, National Mortgage News, in conjunction with Mortgage Cadence, conducted a real-time poll, giving attendees the opportunity to show where they were on their digital lending experience. That included giving their own definitions on what they considered to be a digital mortgage. With that in mind, Stephen Sessler, the director of mortgage banking at Camden National Bank in Maine, gave some advice to those fearful of taking the plunge into digital mortgages: "Don't be afraid to jump." 2018: Cosmopolitan Las Vegas Sept. 17 and 18 The keynote speaker at the third edition of DigMo was Anthony Hsieh, the founder of loanDepot. During his speech he made the much-heralded (although so far to this day unrealized) prediction that Amazon and Google were on their way to entering the mortgage business. That year's DigMo also saw the introduction of LendingTree's demo contest , with a prize of $10,000. The winner was, with the other finalists being Awesome Technologies, Black Knight, Notarize and Spruce. 2019: Wynn Las Vegas Sept. 23 and 24 During that show, KPMG polled the audience to get their views on artificial intelligence (yes, it was a topic of discussion in the industry even back then). Nearly 40% of participants considered it a strategic growth imperative for their company. As for its best use, just under half said AI would have the greatest impact on underwriting. 2020: Virtual conference Sept. 15 and 16 Forced to become a virtual event because of COVID-19, the opening keynote speaker, Bob Walters, the president and COO of what was then called Quicken Loans, provided the audience with five pieces of wisdom , including that the coronavirus accelerated technology adoption.' He also compared the initial public offering from parent company Rocket Cos. to selling ice cream. Moxtra was the victor in the Innovation Challenge that year. 2021: Virtual conference Dec. 14 through 16 For a second consecutive year, the Digital Mortgage Conference was conducted on a virtual basis. And returning as one of the keynote speakers was Bob Walters , COO of the renamed Rocket Mortgage. Joe Welu, the CEO of Total Expert, moderated a keynote panel on The Marketing Playbook for Gen Z Housing Consumers. Panelists included Jessica Manna, president of digital strategy at Fairway Independent Mortgage and Shashank Shakhar, the CEO of InstaMortgage. "You know, this cohort, this group of folks, this age — they can smell cringey and inauthentic a mile away. And so when we think about these things, we have to think about them truly and deeply as meaningful changes and not as marketing tactics," Manna said. From left, Zeenat Sidi, president of digital products and services at loanDepot Inc., Dominick Marchetti, chief technology officer at Guaranteed Rate, and Rhett Damon, head of brokerage operations and industry relations, speak Tuesday, Sept. 13, at the Digital Mortgage 2022 conference in Las Vegas, Nevada. 2022: Westgate Las Vegas Resort & Casino Sept. 13 through 15 For the first time since 2019, DigMo returned to an in-person format. And five years after Anthony Hsieh made his statement about large technology companies and the mortgage business, Bill Elderton, chief technology officer at Roostify, said rather that Google and Amazon starting to originate loans, they are teaming up with companies to offer data solutions. "However, you have to watch your rights and your contract with an AWS or Google to make sure that you're not actually giving them influences or explicit rights to that data that's flowing through the system," Elderton said. Total Expert was the winner of the demo competition.

Roostify Frequently Asked Questions (FAQ)

  • When was Roostify founded?

    Roostify was founded in 2012.

  • Where is Roostify's headquarters?

    Roostify's headquarters is located at 303, 2nd Street, San Francisco.

  • What is Roostify's latest funding round?

    Roostify's latest funding round is Acquired.

  • How much did Roostify raise?

    Roostify raised a total of $65.71M.

  • Who are the investors of Roostify?

    Investors of Roostify include CoreLogic, Colchis Capital, USAA Ventures, Mouro Capital, Cota Capital and 9 more.

  • Who are Roostify's competitors?

    Competitors of Roostify include Revvin, Better, Habito, Koodoo, SimpleNexus and 8 more.

  • What products does Roostify offer?

    Roostify's products include Roostify Lending Platform and 1 more.

  • Who are Roostify's customers?

    Customers of Roostify include Santander, Guild Mortgage and HSBC.

CB Insights
Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
Join a demo
Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo

Compare Roostify to Competitors


Lower provides a mobile-first homeownership ecosystem. It provides consumers with everything they need to buy a home including a home savings account, home financing and refinancing, real estate agent match, and instant homeowners insurance quote. It was founded in 2018 and is based in New Columbia, Maryland.

Kiavi Logo

Kiavi operates as a private lender to residential real estate investors (REIs). It combines technology, consumer experience, data analysis, and a private investment platform to provide real estate loans. The company helps small common investors and large institutional funds to invest in real estate securities. The company was formerly known as LendingHome. It was founded in 2013 and is based in San Francisco, California.

Habito Logo

Habito provides home-buying and mortgage services. It helps users apply for mortgages and avoid overpaying through its platform and offers access to mortgage products from a range of lenders. The company was founded in 2015 and is based in Berkshire, United Kingdom.

UpEquity Logo

UpEquity operates as a real estate technology company. It offers a technology-enabled mortgage solution that lets future homeowners put down all-cash offers. It offers automated underwriting, low mortgage rates, and more. It was founded in 2019 and is based in Austin, Texas.

Own Up Logo
Own Up

Own Up is an online home loan marketplace. It develops a software-as-a-service (SaaS)-based marketplace for mortgages and provides a concierge service to help navigate every step of the home financing journey. It was founded in 2016 and is based in Boston, Massachusetts.

Morty Logo

Morty operates as a licensed mortgage broker. It authorizes home buyers to find a mortgage loan with a modern, online, and fully-digital experience. The company was founded in 2016 and is based in New York, New York.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Join a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.