From dog walkers and subscription food services, to wearables and internet-connected remote food dispensers, pet startups are popping up to serve a variety of applications.

Funding to pet tech startups has risen in each of the last five years, with investments going to companies attacking the space from numerous angles, including e-commerce, hardware, health, and pet services.

We used the CB Insights database to create a market map of pet tech private technology companies operating in the space.

We define the pet tech category as companies whose core business uses tech-enabled solutions to serve the pet owner market. This broadly includes e-commerce and subscription startups targeting niche pet retail; hardware startups providing food, training products, toys, waste management, and tracking solutions; and mobile app and/or software-based platforms that connect pet owners with pet service providers (e.g., dog-walkers, veterinarians, shelters, grooming services, etc.) The category excludes traditional retail stores, food companies, and any other brick-and-mortar business which does not rely primarily on technology to serve the pet market.

Read on for a description of all 6 categories within the map as well as a list of all companies represented.

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The market map is not meant to be exhaustive of companies in the space. Click on the image below to enlarge.   

Pet Tech Market Map large imageBelow are the 6 major pet tech categories from our map:

Pet Services: Companies offering service solutions to pet owners including dog-walking/sitting, and kennel boarding. This category includes companies like Rover and DogVacay.

Wearables: Companies offering wearables IoT hardware that tracks and monitors pet activity. This category includes companies like Findster and PetSimpl.

Hardware: Companies offering hardware and IoT products including pet food dispensers and camera monitors. This category includes companies like PetChatz and Dog Parker.

Subscription & Food Products: Companies offering mailed product boxes and direct-to-consumer subscription offerings, as well as companies offering new-to-market pet food and treat offerings. This category includes companies like BarkBox and Ollie.

Veterinary & Pet Health: Companies offering platform solutions to connect with veterinary professionals as well as digital health applications and hardware accessories to aide pet owners in diagnosing and monitoring their pets’ health. This category includes companies like Vets First Choice.

E-Commerce: Companies offering e-commerce portals whose core business is providing pet food and supplies. This category includes companies like

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217 items

Pet Tech Private Company List
Company Select Investors Category
Baroo Birchaven Group, Crimson Peak, Krillion Ventures Pet Services
BorrowMyDoggy Angels Den Pet Services
DogBuddy BetaAngels, Caixa Capital Risc, Sweet Capital Pet Services
DogHero Kaszek Ventures, Launchpad Accelerator, Monashees Capital Pet Services
DogVacay Andreessen Horowitz, Benchmark, First Round Capital Pet Services
Dogley Frank Thorup Pet Services
Finding Rover Undisclosed Investors Pet Services
Furlocity Undisclosed Investors, Ventana Capital Partners Pet Services
Holidog 500 Accelerator, Kima Ventures Pet Services
Mad Paws Macdoch Ventures, Matt Comyn, Michael Doubinski Pet Services
Pawshake AirTree Ventures Pet Services
PetHub Undisclosed Angel Investors Pet Services
PetMe b-ventures, Capital B!, Centro Europeo di Formazione Pet Services
Rover Foundry Group, PETCO Animal Supplies, Technology Crossover Ventures Pet Services
Swifto Benchmark Pet Services
Tailster N/A Pet Services
Urban Leash Techstars Pet Services
Wag! Greylock Partners, RRE Ventures, Slow Ventures Pet Services
WoofAdvisor StartLab Galway Pet Services
Chord AccelerateBaltimore Wearables
Findster Brain Trust Accelerator Fund, HAX, Indiegogo, Kickstarter Wearables
FitBark Sprint Accelerator Wearables
Iotera CrunchFund, EarlyMarket, Rubicon Venture Capital Wearables
PetSimpl UMass Innovation Challenge Wearables
Tractive N/A Wearables
WAGZ Undisclosed Investors Wearables
Wonderwoof Arch Grants, Dave Peacock, Maxine Clark Wearables
Anser Innovation (PetChatz) KrollStar, Minnesota Angel Tax Credit Hardware
CleverPet evoNexus, Kickstarter, Qualcomm Robotics Accelerator Hardware
Dog Parker Entrepreneurs Roundtable Accelerator Hardware
PetBot Indiegogo, Wearable IoT World Labs Hardware
PetNet Amazon Alexa Fund, PETCO Animal Supplies, SparkLabs Global Ventures Hardware
Petcube Almaz Capital Partners, AVentures Capital, Y Combinator Hardware
Petkit (My Pet Kit) GGV Capital Hardware
Petzila (Petzi) CircleUp Hardware
PlayDate Arrow Electronics, Indiegogo Hardware
PupPod Undisclosed Investors Hardware
Pet Wireless (Tailio) Taner Halicioglu, Zeyad Moussa Hardware
Animalbox (Wouf Box) Europexpo, L’Accelerateur, Network Finances Subscription & Food Products
BarkBox 500 Startups, CAA Ventures, RRE Ventures Subscription & Food Products
Hexa Foods Anges Quebec Subscription & Food Products
Ollie Canaan Partners, Lerer Hippeau Ventures, Primary Venture Partners Subscription & Food Products
PawTree Undisclosed Angel Investors Subscription & Food Products
PetPlate BrandProject Subscription & Food Products Lightspeed Venture Partners, Westwood Ventures Subscription & Food Products
Pets Deli Global Founders Capital, Index Ventures, Rocket Internet Subscription & Food Products
PupBox 500 Accelerator, Robert Herjavec Subscription & Food Products Octopus Ventures Subscription & Food Products
The Farmer’s Dog Collaborative Fund, Forerunner Ventures, SV Angel Subscription & Food Products
Therabis Undisclosed Investors Subscription & Food Products
AgLogica Holdings Undisclosed Investors Veterinary & Pet Health
Barkibu Avet Ventures, Cube Investments Veterinary & Pet Health
Figo Pet Insurance Undisclosed Investors Veterinary & Pet Health
Pawprint 500 Accelerator Veterinary & Pet Health
PetCoach Comcast Ventures, DreamIt Ventures, Maveron Veterinary & Pet Health
PetDesk Undisclosed Investors Veterinary & Pet Health
Petable Portugal Ventures Veterinary & Pet Health
Petnostics Kevin O’Leary, Lori Greiner Veterinary & Pet Health
Pretty Litter Undisclosed Investors Veterinary & Pet Health
Vet24seven (Ask.Vet) LaunchCapital Veterinary & Pet Health
VetPronto FundersClub, Y Combinator Veterinary & Pet Health
VetX Undisclosed Angel Investors Veterinary & Pet Health
Vetify Undisclosed Investors Veterinary & Pet Health
Vets First Choice HLM Venture Partners, Polaris Partners, Sherbrooke Capital Veterinary & Pet Health
Animalear Undisclosed Angel Investors E-Commerce
Boqii Goldman Sachs E-Commerce T. Rowe Price, Volition Capital E-Commerce
DogSpot Dexter Angel Circle, India Quotient, Ratan Tata E-Commerce
Heads Up For Tails Undisclosed Angel Investors E-Commerce
Pet Circle Blue Sky Alternative Investments E-Commerce
PetLove Kaszek Ventures, Monashees Capital, Tiger Global Management E-Commerce
Petsy ALL Venture Partners, Capital Invent, Dila Capital E-Commerce
Zoomalia BPI France, Extendam, PBRI Participations E-Commerce
ePetWorld (Hundeland) Blumberg Capital, German Startups Group, Heliad Equity Partners E-Commerce


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