From kombucha to cold brew to cricket flour, these startups are shaking up the lineup on grocery store shelves.
Startups are outfitting retailers with augmented reality, beacons, wearables, and more to bridge the gap between digital and physical shopping.
Startups are pioneering new flavors, product types, and distribution methods that have potential to transform the food industry.
Efficiency is vital in the low-margin grocery business, and startups are offering grocers new tools to reduce waste, optimize pricing and merchandising, automate the checkout process, and more.
While coconut water is slowing down, other tree water options (birch, maple) are gaining traction, alongside cold-pressed juices and fitness-focused sports drinks.
Food and beverage investors like AccelFoods dominate the CPG startup landscape, but a handful of the most active CPG investors, including VMG Partners, back food and beauty & grooming startups.
Using CB Insights data, we identified D2C CPG startups to watch, as CPG brands aim to gather online shopper data and reduce reliance on brick-and-mortar retailers.
High-momentum startups like Bowery and Bright Farms are shortening supply chains with modular, tech-enabled indoor farms.