Many of today’s unicorn companies are staying private longer than in the past, which means they’re putting off the day when their finances and operations are subjected to the scrutiny of public markets.
Observers are referring to the rise of mega-rounds and late-stage financing as the “private IPO” trend. However, more and more often we’re seeing financials for these high-flying startups reach the general public via leaks.
Below we’ve compiled the major leaks around unicorns’ financials from the past year. We’ll continue to update this list with new glimpses into unicorns’ financials.
Buzzfeed
Source: Gawker
| Year | Revenue ($M) | Net Profit ($M) |
|---|---|---|
| 2011 | $4.1 | -$3.3 |
| 2012 | $20.3 | -$4.0 |
| 2013 | $64.1 | $7.0 |
| 1H 2014 | $46.2 | $2.8 |
| Source: Gawker | ||
Notes:
- BuzzFeed’s editorial budget increased dramatically from just $858k in full-year 2011 to $10.45M for the first half of 2014.
Lyft
Source: Bloomberg
| Revenue($M) | Net Profit ($M) | |
|---|---|---|
| 1H 2015 | $46.70 | -$127 |
| Q3 2015 | $26.30 | -$124 |
| Source: Bloomberg | ||
Notes
- $96.1M was spent on marketing in 1H 2015.
- Lyft originally projected net revenue of $25M and a loss of $14M for July 2015, however they ended up missing revenue projections by ~33% and lost ~2.5x more than forecasted for the month.
Source: Techcrunch
|
|
Revenue ($M) | MAUs (M) |
|---|---|---|
| 2015E | $169 | 151 |
| 2018E | $2,800 | 329 |
| Source: Techcrunch | ||
Snapchat
Source: Gawker
January – November 2014
- Revenue: $3.1M
- Net Income: -$128.5M
Uber
Source: Gawker
| Net Revenue (Thousands) | Net Profit (Thousands) | |
|---|---|---|
| 2013 | $104,405 | -$56,530 |
| Q1 2014 | $45,641 | -$52,285 |
| Q2 2014 | $56,999 | -$108,827 |
| Source: Gawker | ||
WeWork
Source: BuzzFeed
| Year | Revenue ($M) | EBITDA |
|---|---|---|
| 2014E | $75 | $14 |
| 2015E | $260 | $64 |
| 2016E | $715 | $237 |
| 2017E | $1,550 | $542 |
| 2018E | $2,860 | $1,034 |
| Source: BuzzFeed | ||
Notes:
- WeWork members are expected to grow from 16,279 in 2014 to 260,000 in 2018.
- WeLive members are expected to reach 962 in 2015, and swell to 34,000 in 2018.
Feature image credit: Angelsharum, Creative Commons Attribution-Share Alike 3.0 Unported license.
Want more unicorn data? Check out our unicorn tracker, login to CB Insights, or sign up for free below.
If you aren’t already a client, sign up for a free trial to learn more about our platform.



