Traditional banks are under attack from a number of emerging specialist startups. Here are the FinTech startups unbundling banking.

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In November 2014, Tom Loverro of RRE Ventures first wrote that “banks are under attack” and showed a few of the major players leading this trend. Inspired by his post, back in May 2015 we dug in to see how banks are being unbundled by startups and made our first “unbundling the bank” graphic.

We now (5/23/16) updated the graphic and added over 50 new companies, while taking out a few notable startups that have gone public, such as SquareOnDeck Capital, and Lending Club, or been acquired, such as Future Advisor.

As we’ve previously detailed in analyses of startups unbundling Procter & Gamble, unbundling the car, or even unbundling PetSmart, emerging companies generally don’t attack incumbent players head-on, but rather focus on tackling specific verticals (hence the term “unbundling”). Said another way, might banks like Wells Fargo, Bank of America, and Citi lose their competitive edge not to large, entrenched competitors, but because emerging startups inflict upon them a death by a thousand cuts?

The graphic below details companies attacking bank services ranging from robo-advisor wealth management services like Wealthfront and Betterment; small business loan companies like Prosper and Kabbage; personal loan startups like LendUp and Oportun; apps that offer new models for banking like Moven and Digit; and many more. This infographic focuses on US startups.

Scroll down to see the full graphic (click to enlarge).

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Unbundling the Bank

5.23.16 bank unbundling graphic

See some of our prior unbundling posts here:

Disrupting European Banking: The FinTech Startups That Are Unbundling HSBC, Santander, and BNP

Disrupting Procter & Gamble: Private Companies Unbundling P&G and the Consumer Packaged Goods Industry

Disrupting The Auto Industry: These Are The Startups Unbundling The Car

From DogBnBs To Subscription Dog Treats: The Tech Startups Unbundling PetSmart

Unbundling the Hotel: The 52 Startups Marriott and Hilton Should Be Watching

Unbundling iOS: 44 Startups Attacking Apple’s Core Apps And Services

Disrupting Paychex: The HR Tech Startups That Are Unbundling Payroll, Insurance and SMB Services


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  • My Money My Future

    Mi Dinero Mi Futuro is focused specifically on providing personal finance tools to Hispanic Millenials.

  • Nicolas Christiaen

    CashForce allows to simulate different lending solutions on top of the CFO’s current financial situation, thereby immediately connecting the Cash & Liquidity forecast to potential financing solutions/options.

  • Pawel Turczynowicz

    IMHO unbundling banks is a dead end

  • Tim Letscher

    Please check your marketing automation tools. I’ve submitted my email twice to get this report to my inbox and I’m still waiting. Thanks. I really would like to learn more.

  • Frank Rotman

    Banks are definitely under pressure and the bleed will continue until radical steps are taken in the C-Suites. I wrote about it in a whitepaper called “The Hourglass Effect” that you can find at in case you’re interested…..

  • Sate Bank & Trust Co.

    Interesting blog, this is really something to look out for.

  • Tomás EnriquezSir

    Organizame entrega tranquilidad y comprensión financiera a su negocio. Crea y Envía una factura en menos de un minuto, es rápido, simple y fácil.

  • Art Seredyuk

    PocketGuard is focussed on financial education and debt management. It’s robo-advisor for everyone.

  • Serge Milman

    Shouldn’t the disruptors have more than 0.0001% market share before they are said to be disrupting anything?