Analysis of patents provides forward-looking insight into corporate product strategy and innovation and where technology innovation is happening and going.
HERE ARE THE INSIGHTS PATENT DATA UNLOCKS
GOOGLE STRATEGY TEARDOWN
Our Google strategy teardown uniquely marries CB Insights investment, acquisition and patent data to highlight Google’s product strategy and innovation highlighting their moves in AI, cloud services and autonomous vehicles.
It also highlights their relative lack of interest in virtual reality vs competitive peer Facebook.
ARTIFICIAL SKIN ANYONE?
A review of the patents of the large cosmetics players – Revlon, COTY, L’Oreal, Shiseido and Avon – highlights very different product priorities.
Shiseido is busy developing artificial skin while L’Oreal is driving development on a care appliance.
TESLA ALL-IN ON ELECTRIC
An analysis of Audi, Daimler and Tesla patents highlights the strategic focus of Tesla on electric and energy storage.
Audi and Daimler’s more diverse patent portfolio highlights their need to innovate in the traditional combustion engine world while also having one foot in the new world of electric vehicles.