A Look at App Store Data for VC-backed Secondhand Clothing Apps (Updated)

Data updated as of May 22, 2014

In our earlier research, we explained that secondhand clothing marketplaces have cropped up and become popular with venture capitalists. Per a suggestion from Greg Bettinelli at Upfront Ventures, we’ve updated our look at recent App Store rankings data for secondhand clothing marketplaces to include several additional investor-backed startups in the growing space including Bib+Tuck, , Shop-Hers, The RealReal and Vinted.

Since Lithuania-based Vinted raised a notable $27M round from Insight Venture Partners and Accel Partners, there have been several significant movements since. Of note, Santa Monica-based Tradesy raised a $13M Series B round led by Kleiner Perkins Caufield & Byers, adding partner John Doerr to its board of directors. And earlier in May, online luxury consignment marketplace TheRealReal raised a fresh $20M in Series C funds from investors including DBL Investors, Canaan Partners, InterWest Partners.

A full funding comparison of the secondhand women’s clothing space is below:

Below are a few highlights we gathered from the App Store data, with updates for Vinted, The RealReal and Bib+Tuck

• Vinted jumped ahead of Poshmark in the App Store rankings in late January and currently ranks in the top 100 ‘Lifestyle’ Apps. Given that the marketplace just recently raised $27M in funding to expand its U.S. presence even further, in will be interesting to see whether Vinted will be able to establish and maintain its App Store lead.

• Unlike several of the other companies that operate both online and mobile, Poshmark launched as a mobile-only women’s secondhand clothing marketplace. And over the past few months, the Mayfield Fund-backed startup has remained near the top of the pack in the App Store rankings and has trended in the top 100 category apps.

• Interestingly, Andreessen Horowitz has backed both Threadflip and Twice. Threadflip has trended consistently in the top 200-ranked ‘Lifestyle’ apps over the past few months, but Twice shot up the rankings since it debuted its dedicated app in November. It has since fallen a bit and ranks around 200 in the App Store. Interestingly enough, Threadflip actually ranks higher than Twice as of this month, standing as high as No. 109.

• Given that A16Z has previously stood by just one company in a given market (see Instagram and Picplz as an example), it looks like A16Z has picked the horse they are betting on in the space after leading Twice’s $18.5M round in January. Threadflip which had its last raise 19+ months ago will be one to watch in the coming months. The company was rumored to be valued at $20-25 million in its last round of financing which was led by Shasta Ventures.  In addition to Shasta and A16Z, it counts First Round Capital, Baseline, Forerunner Ventures and Lowercase Capital among its investors.

We will continue to monitor the mobile app data, and if you’d like to to stay abreast of additional mobile app store analyses within the commerce arena, sign up for our newsletter here.