Amid an otherwise tepid climate for on-demand, funding to Uber and AirBnB totals $6.6B so far in 2015.

The promise of connecting mobile users with services ranging from food delivery to roadside assistance through the click of a button has prompted more than $14B of investment into the on-demand economy since 2010. But funding is becoming tougher for the crowd of on-demand services outside of heavyweights Uber and AirBnB, according to new CB Insights data.

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As the chart below highlights, funding to on-demand startups including Uber and AirBnB accelerated into billions of dollars per quarter in 2014. On a year-over-year basis, 93% more funding to on-demand startups has already been deployed in the first nine months of 2015 than in all of 2014, although deal activity fell to a four-quarter low in Q3’15. 

On-demand mobile services covered in this report cover companies in the US that aggregate demand on mobile devices and applications, but fulfill that demand through offline services. 

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Uber and AirBnB the juggernauts

Stripping out the two juggernauts shows a much different funding environment for the on-demand economy. As the chart below highlights, funding to the rest of the on-demand economy has actually been trending down in the past two quarters, hitting just under $285M in Q3’15. Meanwhile, funding into Uber — including its China operations — and AirBnB tops $6.6B in 2015 YTD (year-to-date) already. Sarah Lacy of Pando earlier highlighted this discrepancy, writing, “Let’s face it, Uber is the on-demand economy.”

Total funding to on-demand companies excluding AirBnB and Uber has clocked in at $1.67B in the first three quarters of 2015. Putting that into perspective, AirBnB alone closed a $1.5B round of financing in June. Some of the largest non-Uber, AirBnB rounds in 2015 YTD include Lyft‘s $530M Series E, Munchery‘s $85M Series C, Postmates‘ $80M Series D, Shyp‘s $50M Series B and Sprig‘s $45M Series B.

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  • James

    Uber and Airbnb are both cheaper than the non on-demand (non-demand?) industries they disrupted. Munchary, Postmate, Shyp, and Sprig offer convenience of on-demand but are more expensive than just getting the item yourself. This is true of many other “on-demand” startups (Doordash, Grubhub, Instacart) I can think of. Convenience is nice, but less expensive creates the 10x better experience that rocket-fueled companies require. Probably one of many reasons that these two companies are massive and the others less so (though $50 million financing rounds are nothing to sneeze at).

  • http://ComingSoon.com YourDigiGirl Media

    Now whoa whoa whoa…lest anyone interpret that data as an indicator that on-demand innovation is ‘all taken’ or spoken for. All the data tells us is that another idea hasn’t yet surfaced, right? Just give me a little longer… ;)

  • Betty Greenwald

    uber isnt cheaper than a cab. not. it is a better experience but it is not cheaper. and some say that airbnb isnt cheaper either. google it. saw an article this weekend that said airbnb was not cheaper than hotels.