Here are 8 song-and-dance routines that corporations use when trying to look innovative. Sit back, relax, and enjoy the show.

Many corporations strive to stay on top of innovation by creating buzzwordy accelerator programs. The goal is to support and learn from startups.

But here’s the problem: if you’re a giant, slow-moving company not known for being particularly innovative, the startups attracted to your accelerator are going to be second or third tier.

At CB Insights, we’ve provided a full list of tactics — from hiring in-house chefs and launching accelerators to wearing jeans at work — used by companies trying to “look innovative.” Grab some popcorn, dim the lights, and check it out.

Innovation Summit: (N+1) Trends
Download the presentation from the CB Insights Innovation Summit to see the technologies, business models and distribution innovations that you should watch for in the next 5 to 10 years.

If you want to avoid corporate innovation theatre, click here for our presentation on startups and accelerating corporate innovation. 

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  • ervit

    This is hilarious…. but where’s the black turtleneck?

  • Douglas Hayward

    Love it.

  • originaldiscokid

    I’m gonna pile on with the black turtleneck omission. If you’re going small, a scifi t-shirt is OK, but you never get to boss level until the investors see the black turtleneck.

  • Daniel Rosen

    You forgot the denouement moment when the corporation starts an early-stage, corporate VC practice (because…why not?), and of course the final act when 90% of these changes are reversed (often under a new leader) in an effort to refocus on the core business and profitability.

  • Shawn T

    Five stars, would chortle again.

  • Jonathan Brill

    What about the hoodies? Where’s the hoodies?