Many corporations strive to stay on top of innovation by creating buzzwordy accelerator programs. The goal is to support and learn from startups.
But here’s the problem: if you’re a giant, slow-moving company not known for being particularly innovative, the startups attracted to your accelerator are going to be second or third tier.
At CB Insights, we’ve provided a full list of tactics — from hiring in-house chefs and launching accelerators to wearing jeans at work — used by companies trying to “look innovative.” Grab some popcorn, dim the lights, and check it out.
If you want to avoid corporate innovation theatre, click here for our presentation on startups and accelerating corporate innovation.