Apple’s WWDC Announcements Wounded These 13 Startups

With big new product announcements ranging from Apple Music to Apple News, Apple’s annual WWDC event had quite a few implications for a host of venture-backed startups. This is not a new occurrence — in fact, there’s even a word for Apple going after existing products in a systems update: sherlocking. These startups, in aggregate, have raised $1.8B and so have a lot riding on the success or failure of Apple’s new announcements.

Here’s a quick cheat sheet on the startups “wounded” by WWDC announcements.

Apple’s WWDC: Which Startups Came Out Wounded?

Company	Total Disclosed Funding ($M)	Select Investors	Reason
Spotify	1070	Horizons Ventures, Northzone Ventures, Wellington Partners, Founders Fund, Kleiner Perkins, Accel Partners	Apple’s biggest announcement came in the form of its new music-streaming feature, which directly competes with Spotify and offers a $10 per month / $15 family plan per month pricing model.
Flipboard	161	Kleiner Perkins, Index Ventures, SV Angel, Insight Venture Partners	Apple removed its Newsstand feature and instead introduced Apple News, providing a similar interface and publisher partnerships
Evernote	140	Troika Ventures, Morgenthaler Ventures, NTT DoCoMo, Sequoia Capital	Apple’s feature upgrades to Notes, allowing sketches, checklists, photos and links, will put it more in Evernote’s wheelhouse
SoundCloud	123	Doughty Hanson Technology Ventures, Union Square Ventures, Index Ventures, Kleiner Perkins, GGV Capital	Apple Music’s ‘Connect’ feature will allow artists to share content and post updates – which will compete with Soundcloud’s artists profiles
Rdio	109	Atomico, Mangrove Capital Partners, Skype, Cumulus Media Partners	Apple Music will also compete directly with Rdio’s streaming service
Moovit	81.5	Gemini Israel Ventures, BRM Group, Sequoia Capital Israel	The new Apple Maps Transit feature will support real-time transit info and regional transit maps, putting it in the wheelhouse of well-funded Israeli startup Moovit.
Truecaller	80	Kleiner Perkins, Sequoia Capital, Atomico, Open Ocean Capital	Apple announced a new caller ID feature, which lets you know who is calling you by parsing data from your email contacts — which is central to Truecaller’s existing app.
Glow	23	Founders Fund, Andreessen Horowitz, Formation 8, Slow Ventures	Somewhat offhand, Apple announced that iOS 9 Health would introduce reproductive health tracking, which would compete with the menstrual-cycle tracking startup founded by Max Levchin.
Pebble	15	CRV	Apple announced a host of new Apple Watch features including new watch faces, voice memos, sketch colors, custom mail replies and a combined developer program. All of these make it difficult for competing smart watch provider Pebble.
Ovuline	5.8	Lightbank, Lionbird, LaunchCapital, BlueCross BlueShield Ventures, Martin Ventures	Apple’s iOS 9 female-health tracking would also compete with fertility and pregnancy app Ovuline.
Bellabeat	4.5	SV Angel, Universal Music Group, CrunchFund	Apple’s iOS 9 female-health tracking would also compete with wearable women’s reproductive-cycle tracker Bellabeat.
Speaktoit	2.6	Intel Capital, Motorola Solutions Venture Capital, Alpine Technology Fund, Plug and Play Ventures	Apple’s new ‘Proactive’ feature infers what users may want to do at a given time by gathering data such as calendar events or boarding passes, competing with Google Now but also personal-assistant app, Speaktoit.
Clue	3.3	Hoxton Ventures, Joanne Wilson, DR, KADE Groupe Arnault, Brigitte Mohn	Apple’s iOS 9 reproductive health tracking would also compete with menstrual cycle-tracking app Clue.

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