Branch focuses on transforming digital interactions between brands and users. The company offers solutions to deliver experiences, return on investment, wasted spend, and siloed attribution by integrating their technology into various marketing channels such as applications, web, email, social media, search, and paid advertisements. It serves the mobile ecosystem, with a customer base that includes a range of applications. It was formerly known as Pawprint Labs. It was founded in 2014 and is based in Palo Alto, California.

URX offers a software solution for developers and marketers. The company provides Omnilinks which is a tool for creating smart links that work everywhere. The algorithm intelligently routes organic, outbound, and paid traffic to their mobile application. The company was founded in 2013 and is based in San Francisco, California. In May 2016, URX was acquired by Pinterest.

Relcy is developing technology that enables smartphone users to search apps on their phones by being contextually aware of where they are and what they want to do.

Quixey specializes in deep mobile search technology within the mobile app industry. It offers users access to specific functionalities within mobile apps, such as making purchases or booking flights, across various platforms including ads, search, and social media. Quixey's technology leverages content acquisition and native app mining to facilitate deep linking and functional URLs for app engagement. The company was founded in 2009 and is based in Mountain View, California. Quixey ceased operations in March 2017.

Scout Launcher, formerly Bento, replaces the typical Android home screen with a series of omnipresent "cards" that give instant access to the apps and content that users are most interested in, while organizing other apps installed into smart groups on the phone.

Vurb focuses on mobile search and discovery. It offers a search app that provides personalized suggestions and results based on user interests, trending topics, time of day, weather, and location. The app also allows users to save and share their findings, make reservations, book tickets, and even hire a ride. It was founded in 2011 and is based in San Francisco, California. In August 2016, Vurb was acquired by Snap at a valuation of $114.5M.