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branch.io

Founded Year

2014

Stage

Series F | Alive

Total Raised

$542M

Valuation

$0000 

Last Raised

$300M | 6 mos ago

Mosaic Score

+50 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Branch

Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. The company was founded in 2014 and is based in Redwood City, California.

Branch Headquarters Location

1400 Seaport Blvd Building B, 2nd Floor

Redwood City, California, 94063,

United States

650-209-6491

ESPs containing Branch

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on marketing spend.

Branch named as Leader among 8 other companies, including Funnel, Measured, and Improvado.

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Research containing Branch

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Branch in 2 CB Insights research briefs, most recently on Jul 6, 2022.

Expert Collections containing Branch

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Branch is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,180 items

T

Tech IPO Pipeline

568 items

T

Targeted Marketing Tech

562 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

E

E-Commerce

240 items

R

Retail Media Networks

307 items

Tech companies helping retailers build and operate retail media networks.

Branch Patents

Branch has filed 33 patents.

The 3 most popular patent topics include:

  • Computer network security
  • Cathode ray tube
  • Classes of computers
patents chart

Application Date

Grant Date

Title

Related Topics

Status

3/14/2019

7/19/2022

Computer network security, Computer security, Social networking services, Geolocation, Password authentication

Grant

Application Date

3/14/2019

Grant Date

7/19/2022

Title

Related Topics

Computer network security, Computer security, Social networking services, Geolocation, Password authentication

Status

Grant

Latest Branch News

Nova Launcher gets acquired by Branch, project lead reassures users

Jul 20, 2022

Neowin Jul 11, 2022 The popular Android launcher, Nova Launcher, has been acquired by Branch . As part of the acquisition, Kevin Barry, the creator of Nova Launcher, and Cliff Wade, the Nova Community Manager, will become employees of Branch. Barry has tried to reassure Nova Launcher users by explaining that he will remain in control of the direction and development of Nova Launcher and that his goals remain the same. While Barry will control most aspects of the launcher, he did mention that some features powered by Branch will be added to the launcher, however, they will be optional. According to the Nova Launcher creator, Branch may not be a familiar name to consumers, but the company is a big name in app development circles. On its website, Branch says that it offers “enterprise-grade solutions designed to increase end-to-end user engagement and provide holistic measurement of marketing effectiveness across all devices, channels, and platforms.” One of Branch’s interests is app discovery and navigation and has built a search and discovery product that is being distributed by all major Android OEMs. With Nova as part of the organization, Branch’s CEO said Nova’s community can now give feedback on new developments of Branch’s software before they're rolled out to OEMs more widely. Branch has said that it doesn’t plan to make money directly from Nova or the community, so everyone can continue using Nova unhindered. A few things that will change with Nova launcher going forward include more frequent, but smaller updates. In the past, Barry preferred to make sure that something was definitely ready to launch. Now, he will release updates sooner and perhaps leverage A/B testing where some users get a feature and others don’t while it’s being tested. He also said that Branch will be measuring analytics of their features in Nova but based on internal discussions he has had, Branch seems respectful of users privacy and allowing Barry to do right by Nova Launcher users. Tags

Branch Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Branch Rank

  • When was Branch founded?

    Branch was founded in 2014.

  • Where is Branch's headquarters?

    Branch's headquarters is located at 1400 Seaport Blvd, Redwood City.

  • What is Branch's latest funding round?

    Branch's latest funding round is Series F.

  • How much did Branch raise?

    Branch raised a total of $542M.

  • Who are the investors of Branch?

    Investors of Branch include New Enterprise Associates, weXelerate, Pear VC, Cowboy Ventures, Madrona Venture Group and 12 more.

  • Who are Branch's competitors?

    Competitors of Branch include VisionR, Measured, Chartable, Blyp, Funnel, Amplitude, Constructor.io, Factors.AI, aifora, Adjust and 21 more.

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