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Founded Year



Series F | Alive

Total Raised




Last Raised

$300M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+50 points in the past 30 days

About Branch

Branch focuses on transforming digital interactions between brands and users. The company offers solutions to deliver experiences, increase return on investment, decrease wasted spend, and eliminate siloed attribution, by integrating their technology into various marketing channels such as applications, web, email, social media, search, and paid advertisements. It serves the mobile ecosystem, with a customer base that includes a wide range of applications. It was founded in 2014 and is based in Palo Alto, California.

Headquarters Location

195 Page Mill Road Suite 101

Palo Alto, California, 94306,

United States



ESPs containing Branch

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The marketing attribution market helps businesses understand which marketing channels are driving sales and revenue. Traditional methods of attribution, such as last-click models, are no longer effective in today's multi-channel marketing landscape. These vendors offer solutions that analyze the entire customer journey across multiple platforms to assign credit fairly and accurately. This allows f…

Branch named as Leader among 15 other companies, including AppsFlyer, Kochava, and Funnel.


Research containing Branch

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Branch in 3 CB Insights research briefs, most recently on Aug 14, 2023.

Expert Collections containing Branch

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Branch is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,228 items


Tech IPO Pipeline

568 items


Targeted Marketing Tech

659 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

465 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.

Branch Patents

Branch has filed 108 patents.

The 3 most popular patent topics include:

  • social networking services
  • computer network security
  • cloud platforms
patents chart

Application Date

Grant Date


Related Topics




Cloud platforms, Software design patterns, Java platform, Social networking services, Java virtual machine


Application Date


Grant Date



Related Topics

Cloud platforms, Software design patterns, Java platform, Social networking services, Java virtual machine



Latest Branch News

Branch Achieves the new AWS Advertising and Marketing Technology Competency

Nov 30, 2023

News provided by Share this article Share toX PALO ALTO, Calif., Nov. 30, 2023 /PRNewswire/ -- Branch , the industry leading mobile linking and measurement platform, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. This achievement recognizes Branch for its expertise in providing customers with both professional services and software solutions that empower advertisers and marketers to reinvent workloads with solutions and services that offer enhanced user experience and attribution across devices, platforms and channels. As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners like Branch provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Branch is powered by AWS to support use cases in this industry. No matter the channel – apps, email, paid ads, social media, influencers, CTV, QR codes, mobile web or desktop – Branch's continued investment in linking technology ensures an adaptable, fully-featured solution that covers even the most complex customer journeys. Branch provides crucial visibility into what works and what doesn't, so growth-focused teams can direct spend and efforts for the highest ROI. With best practices honed in partnership with hundreds of world-class brands, Branch's expertise enables us to react quickly to industry changes, so marketers and advertisers don't have to choose between performance and compliance. Achieving the AWS Advertising and Marketing Technology Competency differentiates Branch as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. "Branch is extremely proud to achieve the AWS Advertising and Marketing Technology Competency in Advertising Intelligence and Measurement," said Michelle Geltman, Senior Director Business Development at Branch. "By leveraging the agility, breadth of services and pace of innovation that AWS provides, our team is dedicated to helping maximize the value of evolving digital strategies so growth-oriented teams can acquire users, retain customers and drive higher conversions." "Our partnership with Branch has been a game-changer for Jersey Mike's. With their insights, we've gained a deeper understanding of our customer journey, attributing revenue to specific channels like push and text messages. Branch has not only improved our overall customer experience but also helped us connect the dots between downloads, sales, and our digital marketing efforts, paving the way for a more successful and streamlined strategy," said Kelly McGee, Director of Digital Marketing at Jersey Mike's. AWS is enabling scalable, flexible and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions and/or services offered in AWS Marketplace or APN Partners, including Branch . About Branch Branch  is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. SOURCE Branch Metrics

Branch Frequently Asked Questions (FAQ)

  • When was Branch founded?

    Branch was founded in 2014.

  • Where is Branch's headquarters?

    Branch's headquarters is located at 195 Page Mill Road, Palo Alto.

  • What is Branch's latest funding round?

    Branch's latest funding round is Series F.

  • How much did Branch raise?

    Branch raised a total of $542M.

  • Who are the investors of Branch?

    Investors of Branch include New Enterprise Associates, Lafayette Plug and Play Accelerator, weXelerate, Pear VC, Madrona Venture Group and 16 more.

  • Who are Branch's competitors?

    Competitors of Branch include Singular, Adjust, AppsFlyer, Tune, and 7 more.


Compare Branch to Competitors

AppsFlyer Logo

AppsFlyer develops a mobile advertisement measurement platform. It allows application marketers to measure their user acquisition campaigns in real time. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company offers OneLink which is a deep linking technology, which sends the user either directly to the chosen in-application content or to download the application in the right application store. It was founded in 2011 and is based in San Francisco, California.

Singular Logo

Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. It provides a solution that combines mobile attribution with cost aggregation, flexible return on investment (ROI) analytics, and automatic loading directly into business intelligence (BI) tools. The company was founded in 2014 and is based in Palo Alto, California.

Kochava Logo

Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava's tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media.

Fivetran Logo

Fivetran operates as an automated data movement platform. Its platform allows users to connect their data sources and move data to their target destinations. It uses connectors that deploy in minutes and completely replicate applications, databases, events, and files. It was founded in 2012 and is based in Oakland, California.

Button Logo

Button operates as a mobile commerce enablement company. The company offers two main products: Tap, which aids in the development of mobile commerce strategies, and PostTap, which enhances mobile marketing across various channels. It primarily serves the e-commerce industry. It was founded in 2014 and is based in Greenwich, Connecticut.

LaunchDarkly Logo

LaunchDarkly provides a feature management platform. It offers a suite of tools that allows software development teams to release and control features in their applications. The company was founded in 2014 and is based in Oakland, California.


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