Fanatics Collectibles, via Topps, and Kayou have announced today a partnership to provide NBA trading cards to China through NBA Match Attax 2025. The deal represents a landmark product offering accessible NBA trading cards for basketball fans in China and further growing the country's passion for the sport. As part of the deal, Kayou, a leading trading card manufacturer in China, will handle the manufacturing and distribution of the product, leveraging its expansive existing distribution network, while Topps will utilize its world class design to delight Chinese fans and collectors.  This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251002665209/en/  The deal underscores Fanatics Collectibles' commitment to growing the Chinese market, as well as its international growth strategy in identifying key markets with passionate sports fans and providing them best-in-class products. Earlier this year, Fanatics Collectibles established offices in both Shanghai and Beijing to further strengthen its local presence. For Kayou, this represents a monumental opportunity to expand its already massive consumer base and work with Fanatics Collectibles to provide China its first NBA/NBPA licensed Topps trading card product.  “We are incredibly excited to partner with Kayou in this historic deal to bring officially licensed trading cards to basketball fans in China,” said Ann Wang, Fanatics Collectibles' Regional President, APAC. “China is home to one of the largest and most passionate basketball communities in the world, and this partnership reflects Fanatics Collectibles' commitment to serving fandom by creating products and experiences that bring Chinese fans even closer to the players and sport they love.”  A representative from Kayou, remarked: “We are thrilled to partner with Fanatics Collectibles to deliver the best product experience for NBA fans in China. This collaboration allows Kayou to enter a new realm of sports IP and immerse ourselves in the unique charm of sports culture. Through our joint efforts, we believe we can offer an amazing product at the start of the new NBA season, providing NBA fans and trading card collectors a fresh way to interact with their favorite players and teams.”  NBA Match Attax is the first mass market product released by Fanatics Collectibles and Topps under the new basketball license. To celebrate the license and provide unforgettable experiences to fans and collectors in China, Fanatics Collectibles will be at the Asia Sports Card Show (October 10–12) and NBA House (October 8–12). These events will celebrate the joy of collecting and get fans excited about the world of collectibles and everything Topps has to offer.  NBA Match Attax is available in China online, as well as Kayou flagship stores, hobby shops, and other retailers beginning Oct. 3 with two different SKUs – Power Pack and Super Pack – selling for 10 RMB and 20 RMB per pack, respectively.  About Fanatics Collectibles  Fanatics Collectibles is a new model and vision for the hobby fundamentally changing the experience for current and future collectors, leagues, and players across many professional and college sports. The organization secured long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including NBA, MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics' trading cards and collectibles business and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards.  About Kayou  Kayou is a leading pan-entertainment product company, ranked 66th among the Global Unicorn Index 2025 published by Hurun Wealth, and trusted by a portfolio of 70+ licensed IPs across anime, entertainment, and pop culture. Kayou unites scale, speed, and creative innovation to deliver next-level collectible experiences fans have never seen. Bringing trading cards and collectibles together under one roof, Kayou introduces a whole new dimension of excitement, creating deeper connections for fandoms worldwide.  View source version on businesswire.com: https://www.businesswire.com/news/home/20251002665209/en/  Contacts  Ryan Stolz, rstolz@collectfanatics.com

Fanatics Collectibles and Kayou Join Forces to Bring NBA Trading Cards to China

[Latest] Global Trading Card Games Market Size/Share Worth USD 21.05 Billion by 2034 at a 5.24% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)

Ringside , a 96-card collection featuring legends of the sport like Rocky Marciano, Joe Louis, and Sugar Ray Robinson. The original Ringside set remains iconic, with high-grade cards selling for thousands today.  This was the last card set Topps released that featured boxers. For decades, Topps focused on baseball and other sports, all while leaving boxing fans waiting.  Now, however, the trading card and collectibles company announced they will be releasing a new set called Topps Chrome Boxing, its first boxing card set in 74 years. Preorders will go live on Aug. 11 at 11 am ET, with retailer availability yet to be announced.  JUST IN: Our first boxing set since 1951 is here.  Topps Chrome Boxing features legends, rookies & stars, and is the first boxing release in history to be officially licensed by multiple boxing promotions.  Available for pre-order on August 11. pic.twitter.com/0O4qvwADBU — Topps (@Topps) August 7, 2025  This 100-card collection features legends like Mike Tyson and Sugar Ray Leonard, current stars like Tyson Fury and Ryan Garcia, and even influencer-turned-boxer Jake Paul.  Oddly, the Topps X account also announced that the company will no longer include Gervonta Davis in the collection for reasons unknown.  Topps has REMOVED Gervonta Davis from their upcoming collection release pic.twitter.com/YzsMb2Gy4g — Dose of Boxing (@Dose_of_Boxing) August 8, 2025  This boxing set is long overdue, as even the sport of MMA has been represented by the company with Topps acquiring the exclusive license for UFC cards back in 2008.  The set will include fighters signed with Top Rank, Golden Boy, and Matchroom, making this the first boxing card set to be by multiple promotions. It will also feature autographs from first-time signers, refractors, and rare parallel 1/1 cards.  Topps Chrome Boxing will also contain 1951 Ringside Autographs, which pay homage to the original set, and unique inserts like Hidden Gems and Be First. Each pack contains eight cards, and hobby boxes will contain 12 packs, with case-hit Helix inserts adding to the chase.  Topps' return to boxing cards is great news for both avid collectors and new fans. It will likely be one of the most talked-about releases of the year, and given the lucrative resale prices of the original 1951 set (like a Sugar Ray Robinson card selling for $6,500), possibly the next big investment in sports memorabilia.  Related: "Don't Disrespect Us Boxers!" Conor Benn Sends Fiery Challenge to UFC Fighters  Related: Naoya Inoue vs. Junto Nakatani, Japan's Biggest Boxing Showdown Set for 2026  Copyright 2025 Athlon Sports. All rights reserved.  This story was originally published August 8, 2025 at 2:25 PM.

Topps Revives Boxing Cards After 74 Years, Featuring Mike Tyson, Floyd Mayweather &amp; More - Release Date &amp; How to Buy

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COLOGNE, GERMANY - JUNE 15: Detailed view of the Topps and Euro 2024 logo during the UEFA EURO 2024 ... More group stage match between Hungary and Switzerland at Cologne Stadium on June 15, 2024 in Cologne, Germany. (Photo by Catherine Ivill - AMA/Getty Images)
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England legend Jill Scott has been revealed as a brand ambassador for the new official sticker collection of UEFA Women’s Euro 2025, created for the first time by Topps. In her role as Topps ambassador, Scott, a winner with England at the previous UEFA Women’s Euro in 2022, appeared at the Fanatics Collectibles store in Regent Street, London, to officially launch the collection, which is now available to buy across the United Kingdom. Founded in 1938, Topps made their name in tbe 1950s by placing baseball cards, featuring player statistics, in packs of chewing gum which fans were encouraged to trade. They entered the United Kingdom market in the 1970s but due to the popularity of stickers in Europe, they released sticker collections for the Premier League under their Merlin brand. In 2021, the Topps brand was acquired by Fanatics , a global digital platform with a database of over 100 million sports fans. Through the platform, supporters can purchase a wide range of sportswear, equipment and memorabilia. MORE FOR YOU
FANATICS
In content filmed at the Fanatics Collectibles store, Scott filled out her own album sparking memories of collecting stickers herself as a child. She also picked out her dream 5-a-side team including current superstars Keira Walsh , Aitana Bonmatí and Ewa Pajor. The first sticker collection for a women’s soccer tournament was created by Italian firm Panini for the 2011 FIFA Women’s World Cup. Six years later. the first for a UEFA Women’s Euro was released in 2017. Jill Scott was an England player whose sticker was featured in both original collections. SOLIHULL, ENGLAND - MAY 31:  Volunteers hand out Panini sticker albums during the  WSL 1 match ... More between Birmingham City Ladies and Yeovil Town Ladies FC on May 31, 2017 in Solihull, England. (Photo by Tony Marshall - The FA/The FA via Getty Images)
The FA via Getty Images
In April 2022, ahead of the next Women’s Euro, UEFA announced that they had signed a new six-year deal with Topps, ending a forty-two year partnership with Panini who first produced an official sticker album for the men’s European Championship back in 1980. The partnership made Topps the new and official licensed partner from 2022 to 2028, providing exclusive stickers, trading cards and collectibles connected to UEFA. “This is a milestone moment for Topps in our ongoing global expansion as we celebrate our first partnership with Euro in our 70+ year history," said David Leiner, the global general manager of The Topps Company. “We’re thrilled to be the official partner of one of the most esteemed sporting events in the world and we look forward to continuing our mission of bringing collectors and fans of all ages closer to their favorite athletes by providing official stickers, trading cards, collectibles and more, to football fans across the world.”
Unfortunately for collectors, the stickers for some countries, like England, France and Germany, will not feature pictures of their players wearing their official national kits. This is because the English, French and German Football Association have their own contracts with Panini, who have launched their own official national team collections in those countries. Nevertheless, the Topps album features 308 stickers - 56 fewer than the official collection for UEFA Women’s Euro 2022 - representing each of the 16 competing nations. The England, France and German players are pictured in plain shirts rather than their official national team kit. The campaign will also feature leading names from the women’s football world, activating in multiple markets in the run up to the tournament. In addition there will be unique Euro Hotshot, Shining Stars and Euro Legend stickers featuring retired greats like Scott, Alex Popp and Birgit Prinz. “What interested me in becoming a brand ambassador for Topps and the collection is seeing what they’ve created in the women’s sticker album; the quality of it and how much they’re putting into the women’s game,” said Scott. “I open the album and am immediately interested by the facts and learning about the players, there are a lot of players in there that I’ve played with and, having retired, I’m not as in the know with what’s going on – so this is educating me as much as the next generation of fan.”
Patrick Rausch, Chief Marketing Officer EMEA of Fanatics Collectibles added that “Topps is synonymous with the biggest players and moments in football, and we’re excited to continue that tradition with our new UEFA Women’s Euro 2025 sticker collection.”
For more information on the UEFA Women’s EURO 2025 collection, visit Topps.com .

Topps Launch New Collection Of 308 Stickers For UEFA Women’s Euro 2025

shopDisney is a retailer specializing in official Disney merchandise within the entertainment and retail industry. The company offers a wide range of products including character-inspired clothing, toys, plush, home decor, and collectibles. shopDisney caters to fans of Disney, Pixar, Marvel, and Star Wars franchises. It was founded in 1987 and is based in Orlando, Florida.

shopDisney

Under the expanded deal , Disney Consumer Products and Topps will collaborate on physical and digital trading cards for Disney Consumer Products , Marvel , Pixar and Star Wars globally .

Topps and Disney deepen their trading card ties

MatchFit is a communications agency that focuses on sports public relations. The company provides services including storytelling, media relations, press office operations, SEO public relations, experiential activations, reputation management, and collaborations. MatchFit works with brands and rights holders to improve engagement and storytelling. It was founded in 2019 and is based in London, England.

MatchFit

Topps is an official licensed UEFA partner until 2028 , providing stickers , trading cards and collectables for the Euros , as well as other football events including the UEFA and UEFA .

Topps collects PR agency on Euro 2024 brief

Athletes Unlimited operates professional women's sports leagues across multiple sports disciplines, including basketball, volleyball, lacrosse, and softball. Athletes change teams weekly and are drafted by Team Captains. It was founded in 2020 and is based in New York, New York.

Athletes Unlimited

`` Athletes Unlimited has created a premiere league for the top female athletes in the world , and Topps is proud to partner with them to continue creating amazing products for their fans and collectors . ''

Topps, Athletes Unlimited release 2023 trading card set
Available Today at All Target and Barnes & Noble Retailer Locations, Hobby Shops and via Topps and Fanatics.

UEFA, the Union of European Football Associations, is the governing body for football in Europe, overseeing various football competitions and events. It organizes and manages some of the world's most renowned football tournaments, including the UEFA Champions League and the UEFA Europa League, as well as promoting and developing the sport across its member associations. UEFA's services extend to maintaining relations with stakeholders, supporting member associations, and ensuring the sport is enjoyed in a spirit of unity and fair play. It was founded in 1954 and is based in Spain.

UEFA

FootyCon is a festival that celebrates the intersection of soccer and culture within the sports industry. The event features collaborations from various soccer brands, catering to individuals interested in soccer. It is based in Cypress, California.

FootyCon

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The Topps Company is a creator and marketer of sports cards, entertainment products, and distinctive confectionery items. Topps entertainment products include Major League Baseball, NFL, NBA and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops.

On January 3rd, 2022, The Topps Company was acquired by Fanatics.

Name	Work History	Title	Status
Michael Brandstaedter	Kraft Foods Group, and Nissin Foods Holdings	Chief Executive Officer	Current
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Name	Michael Brandstaedter	Subscribe to see more	Subscribe to see more	Subscribe to see more	Subscribe to see more
Work History	Kraft Foods Group, and Nissin Foods Holdings	Subscribe to see more	Subscribe to see more		Subscribe to see more
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