Zirtue operates in the financial technology sector, focusing on relationship-based lending. It provides a platform for individuals to lend and borrow money from friends and family, facilitating loan requests and automated repayments, while offering a framework for managing personal loans. Zirtue serves the personal finance sector by allowing lending without traditional banks or predatory lenders. It was founded in 2018 and is based in Dallas, Texas.

Avant is a financial technology company that provides personal loans and credit cards. Their offerings include personal loan options for purposes such as debt consolidation, home improvements, and emergencies, as well as credit cards for purchasing. Avant serves individuals seeking financial solutions to meet personal goals. It was founded in 2012 and is based in Chicago, Illinois.

Auxmoney offers a digital-lending platform operating in the consumer credit sector. It offers a range of credit services, including personal loans and business loans, with a focus on providing affordable credit through digital processes. It primarily serves individuals and businesses seeking financial solutions. It was founded in 2007 and is based in Dusseldorf, Germany.

Noumena specializes in providing alternative financing solutions within the financial services sector, focusing on a growing segment of freelancers and solopreneurs. The company offers a threaded finance platform and methodology to evaluate the financial potential of independent workers, thereby facilitating access to capital for business growth and reducing cash flow uncertainty. Noumena primarily serves the digital economy, connecting capital providers with freelancers and small businesses in need of funding. It was founded in 2019 and is based in Miami, Florida.

Lendable is a financial technology company that focuses on lending in the financial services industry. The company provides personal loans, credit cards, and car finance, using technology to streamline the application process and provide decisions and fund transfers. Lendable serves a variety of customers, including those with less-than-perfect credit histories, by presenting rates and terms. Lendable was formerly known as Feather Media. It was founded in 2014 and is based in London, England.

Prosper is involved in peer-to-peer lending within the personal finance sector. The company provides a platform for personal loans, home equity loans, and credit card solutions, serving both borrowers and investors. Prosper also offers resources for financial education and wellness. It was founded in 2005 and is based in San Francisco, California.