Activant Capital-backed RetailNext Acquires Pikato
10/13/15
RetailNext Inc., the worldwide expert and leader in retail analytics for brick-and-mortar stores, today announced it has acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately extends RetailNext’s comprehensive analytics platform to encompass Pikato’s market-leading solution for mobile shopper engagement, boasting the deployment of targeted marketing solutions in thousands of standalone stores and 160 shopping malls, and engaging a total customer population of 47.6 million individual users, including 5.7 million unique monthly users. Within those marketing deployments, retailers regularly experience an eight-fold increase in coupon redemption rate, doubling basket size and delivering a 10 percent increase in profit margin. “The acquisition of Pikato and its suite of software solutions for retailers complements RetailNext’s best-in-class analytics platform and adds to the value proposition delivered to our customers and their shoppers,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually, and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop.”
The new RetailNext solution, marketed as Targeted Marketing & Engagement™, transforms the way CMOs and retail marketers drive engagement, loyalty and sales via mobile and other personalized interactions by delivering three major capabilities:
Retail marketers can now plan and execute targeted, mobile interactions with ease and at scale. The solution is deployed and activated in weeks with no disruption to the business, channel vendors or IT environment. Offers delivered to shoppers will increase in relevance and effectiveness as the system employs advanced machine learning and rules to incorporate and analyze hundreds of data points, now including in-store shopper behavior data. Retail marketers can finally manage 1:1 personalized engagements across all retailer communication channels, including SMS, Point-of-Sale, email, in-store Wi-Fi, beacons and more, effectively making RetailNext the single targeted marketing and engagement platform retailers need. Pikato’s mobile engagement solution has a proven track record in producing an exponential increase in redemption rates of mobile coupons by more effectively executing on personalized, mobile marketing recommendations delivered across multiple touchpoints. “Combined with RetailNext’s deep in-store and shopper insights, we expect the engagement solution to expand and better support the needs of omnichannel retailers and shoppers,” added Agratchev. “Pikato revolutionized retail by creating a mobile personal concierge to drive personalized engagement, allowing some of the world’s biggest retail brands such as Sears, Kmart and Kohl’s to successfully connect with shoppers and drive sales,” said Jesus Sanchez, co-founder and formerly chief executive officer of Pikato and now head of targeted marketing & engagement at RetailNext. “Seamlessly integrated with the comprehensive RetailNext analytics platform, the solution is now even more differentiated by triggering relevant, targeted communications from in-store and out-of-store data about shoppers, their shopping journeys and shopping behaviors.”
“RetailNext continues its commitment to build a broad ecosystem of products and services, all empowering retailers to better connect with and serve today’s shopper,” added Kindra Tatarsky, head of corporate development at RetailNext. “On the heels of its major funding announcement earlier this year, this acquisition adds to the explosive year-over-year growth RetailNext has experienced through its aggressive R & D commitment and organic global sales growth. As more partner companies are brought into the ecosystem, we expect to further entrench RetailNext as the industry standard in-store analytics platform.”
The RetailNext acquisition of Pikato is subject to customary conditions of closing, and will be accounted for as a purchase transaction. The transaction is expected to close by the end of the quarter. About RetailNext
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext’s hardware-agnostic SaaS platform enables retailers to develop actionable insights on data collected from a wide variety of shopper-centric data streams. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext measures the behavior of more than three billion shoppers per year by collecting data from over 100,000 sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit  www.retailnext.net . Stories you Need to Know
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Activant Capital-backed RetailNext Acquires Pikato

Activant Capital-backed RetailNext Acquires Pikato
10/13/15
RetailNext Inc., the worldwide expert and leader in retail analytics for brick-and-mortar stores, today announced it has acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately extends RetailNext’s comprehensive analytics platform to encompass Pikato’s market-leading solution for mobile shopper engagement, boasting the deployment of targeted marketing solutions in thousands of standalone stores and 160 shopping malls, and engaging a total customer population of 47.6 million individual users, including 5.7 million unique monthly users. Within those marketing deployments, retailers regularly experience an eight-fold increase in coupon redemption rate, doubling basket size and delivering a 10 percent increase in profit margin. “The acquisition of Pikato and its suite of software solutions for retailers complements RetailNext’s best-in-class analytics platform and adds to the value proposition delivered to our customers and their shoppers,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually, and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop.”
The new RetailNext solution, marketed as Targeted Marketing & Engagement™, transforms the way CMOs and retail marketers drive engagement, loyalty and sales via mobile and other personalized interactions by delivering three major capabilities:
Retail marketers can now plan and execute targeted, mobile interactions with ease and at scale. The solution is deployed and activated in weeks with no disruption to the business, channel vendors or IT environment. Offers delivered to shoppers will increase in relevance and effectiveness as the system employs advanced machine learning and rules to incorporate and analyze hundreds of data points, now including in-store shopper behavior data. Retail marketers can finally manage 1:1 personalized engagements across all retailer communication channels, including SMS, Point-of-Sale, email, in-store Wi-Fi, beacons and more, effectively making RetailNext the single targeted marketing and engagement platform retailers need. Pikato’s mobile engagement solution has a proven track record in producing an exponential increase in redemption rates of mobile coupons by more effectively executing on personalized, mobile marketing recommendations delivered across multiple touchpoints. “Combined with RetailNext’s deep in-store and shopper insights, we expect the engagement solution to expand and better support the needs of omnichannel retailers and shoppers,” added Agratchev. “Pikato revolutionized retail by creating a mobile personal concierge to drive personalized engagement, allowing some of the world’s biggest retail brands such as Sears, Kmart and Kohl’s to successfully connect with shoppers and drive sales,” said Jesus Sanchez, co-founder and formerly chief executive officer of Pikato and now head of targeted marketing & engagement at RetailNext. “Seamlessly integrated with the comprehensive RetailNext analytics platform, the solution is now even more differentiated by triggering relevant, targeted communications from in-store and out-of-store data about shoppers, their shopping journeys and shopping behaviors.”
“RetailNext continues its commitment to build a broad ecosystem of products and services, all empowering retailers to better connect with and serve today’s shopper,” added Kindra Tatarsky, head of corporate development at RetailNext. “On the heels of its major funding announcement earlier this year, this acquisition adds to the explosive year-over-year growth RetailNext has experienced through its aggressive R & D commitment and organic global sales growth. As more partner companies are brought into the ecosystem, we expect to further entrench RetailNext as the industry standard in-store analytics platform.”
The RetailNext acquisition of Pikato is subject to customary conditions of closing, and will be accounted for as a purchase transaction. The transaction is expected to close by the end of the quarter. About RetailNext
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext’s hardware-agnostic SaaS platform enables retailers to develop actionable insights on data collected from a wide variety of shopper-centric data streams. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext measures the behavior of more than three billion shoppers per year by collecting data from over 100,000 sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit  www.retailnext.net . Stories you Need to Know
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Posted on 10/13/15

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RetailNext logo. SAN JOSE, Calif., Oct. 13, 2015 /PRNewswire/ --  RetailNext Inc ., the worldwide expert and leader in retail analytics for brick-and-mortar stores, today announced it has acquired Pikato , a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately extends RetailNext's comprehensive analytics platform to encompass Pikato's market-leading solution for mobile shopper engagement, boasting the deployment of targeted marketing solutions in thousands of standalone stores and 160 shopping malls, and engaging a total customer population of 47.6 million individual users, including 5.7 million unique monthly users. Within those marketing deployments, retailers regularly experience an eight-fold increase in coupon redemption rate, doubling basket size and delivering a 10 percent increase in profit margin. "The acquisition of Pikato and its suite of software solutions for retailers complements RetailNext's best-in-class analytics platform and adds to the value proposition delivered to our customers and their shoppers," said Alexei Agratchev, co-founder and chief executive officer of RetailNext. "RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually, and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop. "
The new RetailNext solution, marketed as Targeted Marketing & Engagement™, transforms the way CMOs and retail marketers drive engagement, loyalty and sales via mobile and other personalized interactions by delivering three major capabilities:
Retail marketers can now plan and execute targeted, mobile interactions with ease and at scale. The solution is deployed and activated in weeks with no disruption to the business, channel vendors or IT environment. Offers delivered to shoppers will increase in relevance and effectiveness as the system employs advanced machine learning and rules to incorporate and analyze hundreds of data points, now including in-store shopper behavior data. Retail marketers can finally manage 1:1 personalized engagements across all retailer communication channels, including SMS, Point-of-Sale, email, in-store Wi-Fi, beacons and more, effectively making RetailNext the single targeted marketing and engagement platform retailers need. Pikato's mobile engagement solution has a proven track record in producing an exponential increase in redemption rates of mobile coupons by more effectively executing on personalized, mobile marketing recommendations delivered across multiple touchpoints. "Combined with RetailNext's deep in-store and shopper insights, we expect the engagement solution to expand and better support the needs of omnichannel retailers and shoppers," added Agratchev. "Pikato revolutionized retail by creating a mobile personal concierge to drive personalized engagement, allowing some of the world's biggest retail brands such as Sears, Kmart and Kohl's to successfully connect with shoppers and drive sales," said Jesus Sanchez, co-founder and formerly chief executive officer of Pikato and now head of targeted marketing & engagement at RetailNext. "Seamlessly integrated with the comprehensive RetailNext analytics platform, the solution is now even more differentiated by triggering relevant, targeted communications from in-store and out-of-store data about shoppers, their shopping journeys and shopping behaviors. "
"RetailNext continues its commitment to build a broad ecosystem of products and services, all empowering retailers to better connect with and serve today's shopper," added Kindra Tatarsky, head of corporate development at RetailNext. "On the heels of its major funding announcement earlier this year , this acquisition adds to the explosive year-over-year growth RetailNext has experienced through its aggressive R & D commitment and organic global sales growth. As more partner companies are brought into the ecosystem, we expect to further entrench RetailNext as the industry standard in-store analytics platform. "
The RetailNext acquisition of Pikato is subject to customary conditions of closing, and will be accounted for as a purchase transaction. The transaction is expected to close by the end of the quarter. About RetailNext 
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext's hardware-agnostic SaaS platform enables retailers to develop actionable insights on data collected from a wide variety of shopper-centric data streams. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext measures the behavior of more than three billion shoppers per year by collecting data from over 100,000 sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit www.retailnext.net . RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.

RetailNext Acquires Pikato to Transform Targeted Marketing and Shopper Engagement

RetailNext Acquires Pikato To Enable Personalized Mobile Engagement Featured
Tuesday, 13 October 2015 09:05
Written by                         Debbie Hauss
Published in Mergers & Acquisitions
Tagged under
customer engagement, mobile, coupon strategies, store intelligence, analytics, SaaS, beacons, Mobile Marketing, RetailNext, pikato, Sears, Kmart,
On the heels of receiving $125 million in funding in the spring of 2015, RetailNext has acquired Pikato , a cloud-based integrated mobile marketing solution designed to personalize the customer experience. The Pikato solution has been deployed in more than 4,000 stores, reaching millions of users, noted Alexei Agratchev, CEO of RetailNext, in an exclusive interview with Retail TouchPoints. Using Pikato, retail customers have experienced an 8X increase in coupon redemption, 2X increase in basket size, and a 10% boost in profit margin, according to the press release announcing the acquisition. The combination of the two solutions is set to "bring in-store analytics to life," said Jesus Sanchez, CEO and co-founder of Pikato. ADVERTISEMENT
"RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually," explained Agratchev, "and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop.”
RetailNext and Pikato have been working together for the past several months, prior to the acquisition. As partners, the two firms have several retail companies as joint customers, including Sears/Kmart. Several other pilots are under way but cannot be announced publicly, explained Sanchez. Quick Implementation Requires No Integration
The Pikato solution does not require shoppers to download a new app. Pikato delivers content via the mobile channels shoppers already use. Retailers can choose to communicate with customers via systems and solutions already in place, including: SMS and MMS, mobile apps, mobile web site, local search, push notifications and store beacons. The Pikato platform is SaaS and cloud-based technology that features a graphical user interface (GUI), which allows retailers to configure and manage mobile marketing in real time. The combined RetailNext/Pikato solution, named Targeted Marketing & Engagement™, enables the ability to:
Plan and execute targeted mobile interactions;
Deliver more relevant and effective offers; and
Enable 1:1 personalized engagements across all channels.

RetailNext Acquires Pikato To Enable Personalized Mobile Engagement

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October 13, 2015    3 Views    0 Comments
RetailNext has acquired Chicago-based Pikato, a mobile shopper engagement solutions provider. No financial terms were disclosed. RetailNext’s backers included Activant Capital Group, August Capital, StarVest Partners, Nokia Growth Partners, Commerce Ventures, American Express, Pereg Ventures, Qualcomm Ventures and Siguler Guff & Company. PRESS RELEASE
SAN JOSE, Calif., Oct. 13, 2015 /PRNewswire/ — RetailNext Inc., the worldwide expert and leader in retail analytics for brick-and-mortar stores, today announced it has acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately extends RetailNext’s comprehensive analytics platform to encompass Pikato’s market-leading solution for mobile shopper engagement, boasting the deployment of targeted marketing solutions in thousands of standalone stores and 160 shopping malls, and engaging a total customer population of 47.6 million individual users, including 5.7 million unique monthly users. Within those marketing deployments, retailers regularly experience an eight-fold increase in coupon redemption rate, doubling basket size and delivering a 10 percent increase in profit margin. “The acquisition of Pikato and its suite of software solutions for retailers complements RetailNext’s best-in-class analytics platform and adds to the value proposition delivered to our customers and their shoppers,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually, and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop.”
The new RetailNext solution, marketed as Targeted Marketing & Engagement™, transforms the way CMOs and retail marketers drive engagement, loyalty and sales via mobile and other personalized interactions by delivering three major capabilities:
Retail marketers can now plan and execute targeted, mobile interactions with ease and at scale. The solution is deployed and activated in weeks with no disruption to the business, channel vendors or IT environment. Offers delivered to shoppers will increase in relevance and effectiveness as the system employs advanced machine learning and rules to incorporate and analyze hundreds of data points, now including in-store shopper behavior data. Retail marketers can finally manage 1:1 personalized engagements across all retailer communication channels, including SMS, Point-of-Sale, email, in-store Wi-Fi, beacons and more, effectively making RetailNext the single targeted marketing and engagement platform retailers need. Pikato’s mobile engagement solution has a proven track record in producing an exponential increase in redemption rates of mobile coupons by more effectively executing on personalized, mobile marketing recommendations delivered across multiple touchpoints. “Combined with RetailNext’s deep in-store and shopper insights, we expect the engagement solution to expand and better support the needs of omnichannel retailers and shoppers,” added Agratchev. “Pikato revolutionized retail by creating a mobile personal concierge to drive personalized engagement, allowing some of the world’s biggest retail brands such as Sears, Kmart and Kohl’s to successfully connect with shoppers and drive sales,” said Jesus Sanchez, co-founder and formerly chief executive officer of Pikato and now head of targeted marketing & engagement at RetailNext. “Seamlessly integrated with the comprehensive RetailNext analytics platform, the solution is now even more differentiated by triggering relevant, targeted communications from in-store and out-of-store data about shoppers, their shopping journeys and shopping behaviors.”
“RetailNext continues its commitment to build a broad ecosystem of products and services, all empowering retailers to better connect with and serve today’s shopper,” added Kindra Tatarsky, head of corporate development at RetailNext. “On the heels of its major funding announcement earlier this year, this acquisition adds to the explosive year-over-year growth RetailNext has experienced through its aggressive R & D commitment and organic global sales growth. As more partner companies are brought into the ecosystem, we expect to further entrench RetailNext as the industry standard in-store analytics platform.”
The RetailNext acquisition of Pikato is subject to customary conditions of closing, and will be accounted for as a purchase transaction. The transaction is expected to close by the end of the quarter. About RetailNext
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext’s hardware-agnostic SaaS platform enables retailers to develop actionable insights on data collected from a wide variety of shopper-centric data streams. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext measures the behavior of more than three billion shoppers per year by collecting data from over 100,000 sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit www.retailnext.net. Leave a Reply

VC-backed RetailNext buys Pikato

Pikato

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Acquired

Pikato provides a cloud-based mobile marketing platform. The company allows retailers to deliver coupons, offers, and other content. The company's platform targets individual customers and prospects, via any mobile channel: SMS, apps, email, mobile web, iBeacons, in-store WiFi, augmented reality, and more. It was founded in 2012 and is based in Chicago, Illinois. On October 13, 2015, Pikato was acquired by RetailNext.

Date	Round	Amount	Investors	Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.	Revenue	Sources
10/12/2015	Acquired		RetailNext	$XXM	0 FY undefined	4
	Incubator/Accelerator		Subscribe to see more	$XXM	0 FY undefined	10

Date	10/12/2015
Round	Acquired	Incubator/Accelerator
Amount
Investors	RetailNext	Subscribe to see more
Valuation	$XXM	$XXM
Revenue	0 FY undefined	0 FY undefined
Sources	4	10

First funding	Last Funding	Investor	Rounds	Board Seats	Type	Location
10/12/2015	10/12/2015	RetailNext	1 Acquired		Corporation	California
		Plug and Play	Subscribe to see more		Incubator/Accelerator

First funding	10/12/2015
Last Funding	10/12/2015
Investor	RetailNext	Plug and Play
Rounds	1 Acquired	Subscribe to see more
Board Seats
Type	Corporation	Incubator/Accelerator
Location	California

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