Teddy Sagi’s Glispa Acquires Israeli Ad Tech Startup justAd
Berlin based Glispa was acquired by Teddy Sagi in 2015 and during those two years, Glispa has made five acquisitions, including justAd. Global mobile ad tech company, Glispa Group, owned by Teddy Sagi ‘s Market Tech Holdings, has acquired Israeli startup justAd , a creative platform that enables brands and agencies to create, serve and analyze interactive ads quickly. No financial details of the deal disclosed. Glispa helps advertisers acquire high-value users at scale, across thousands of publishers on a performance basis and enable advertisers to acquire users and maximize lifetime value. justAd’s platform boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome.”
Founded in 2008, by CEO Yariv Erel and Shahar Talmi justAd has raised $5 million to date. Over the past year, Tel Aviv based justAd’s primary activity was in the playable ads arena, where most of biggest games and brands participated in its beta offering. A market veteran, most blue-chip brands have run campaigns with justAd on a global scale.“
Itamar Benedy, Glispa CEO, said, “Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far. “justAd’s solution solves this problem,” Benedy added, “and democratizes this technology for brands of all sizes. This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer.”
Yariv Erel said, “We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now. This deal will allow us to take our platform to a whole new level, with much more innovation in it.”
Berlin based Glispa was acquired by Teddy Sagi in 2015 for €32 million. This is Glispa’s fifth acquisitions since then.

Teddy Sagi’s Glispa Acquires Israeli Ad Tech Startup justAd

justAd’s solutions will integrate into a variety of existing Glispa products including Glispa’s native programmatic ad exchange Avocarrot
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A tech savvy humanBOT, Sharmistha is a professional writer
A tech savvy humanBOT, Sharmistha is a professional writer who engages in technical writing to simplify the use of a product or service. With a high inclination towards IoT and Artificial Intelligence, she fancies exploring all plausibilities around the subjects. Her interests revolve around connecting to people and excavating the "unexplored" through first hand investigation. Mobile adtech company Glispa Global Group has acquired justAd , a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ad types enable brands and agencies to reach past “banner blindness syndrome”, create real communication and improve KPIs. Over the past year, justAd’s main business was in the playable ads arena, where most of the biggest games and brands participated in its beta offering. “Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far. justAd’s solution solves this problem, and democratizes this technology for brands of all sizes,” said Itamar Benedy, CEO, Glispa. “This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer. We’re very excited to fold this into our existing products and to begin rolling it out,” Benedy added. justAd’s solutions will integrate into a variety of existing Glispa products including Glispa’s native programmatic ad exchange Avocarrot as well as Glispa’s performance network . It will also integrate with Glispa’s proprietary Data Management Platform (DMP) to gather and provide high quality first party data and provide the most up-to- date consumer insights. “I would like to thank all of our loyal customers who are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now. This deal will allow us to take our platform to a whole new level, with much more innovation in it,” said Yariv Erel, Co-founder and CEO, justAd. Published on

Mobile adtech company Glispa acquires justAd

September 11, 2017 5:00 AM
Above: JustAd helps create ads which users can play to get an idea of what a game or app is like. Image Credit: JustAd
Mobile ad tech firm Glispa has acquired JustAd , a maker of playable ads, for an undisclosed price. Glispa also revealed that it has a new CEO, Itamar Benedy, who replaced founding CEO Gary Lin. Berlin-based Glispa has acquired five companies in 24 months, making it one of the most acquisitive companies in the consolidating ad-tech market today. It has become a one-stop shop for performance marketing, allowing advertisers to reach thousands of mobile game and app publishers around the world. Glispa’s job is to figure out how effective an advertisement is at getting a user and then learn precisely how valuable that user is. Tel Aviv-based JustAd has created a platform that allows game developers and app makers to create playable ads, or those that give a slice of the actual gameplay experience or app experience that a user will get. Such interactive ads are relatively new compared to banner ads and video ads, but they’re becoming increasingly popular . Above: JustAd makes playable ads. Image Credit: Glispa
JustAd created the tech platform to enable brands and agencies to easily create, serve, and analyze playable ads. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads let brands and agencies to reach past
“banner blindness syndrome,” where people are ignoring banner ads. The playable ads result in real communication and improve performance, said Benedy, in an interview with VentureBeat. “JustAd is another product that brands and agencies can use to increase revenue and improve user experience,” Benedy said. “We were looking in the creative technology space, and JustAd had the team and the technology.”
Many blue-chip brands have run campaigns with JustAd on a global scale. Benedy said that JustAd will integrate into a variety of existing Glispa products, including Glispa’s native programmatic ad exchange Avocarrot as well as Glispa’s performance network. It will also integrate with Glispa’s proprietary data management platform to gather and provide updated consumer insights. Above: JustAd executive team. Image Credit: Glispa
“I would like to thank all of our loyal customers that are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now,” said Yariv Erel, cofounder and CEO of JustAd, in a statement. “This deal will allow us to take our platform to a whole new level, with much more innovation in it.”
Glispa has more than 260 employees around the world, and. Erel and Shahar Talmi founded JustAd in 2008. It is led today by Erel; Noam Shapira, vice president of research and development; and Tsvika Vagman, chief revenue officer. JustAd has 10 employees. Benedy came from Market Tech Holdings, which acquired Glispa three years ago. At first, Market Tech bought a majority stake in Glispa. About a year ago, it bought the remaining shares. Lin, the former CEO, sold his stake and joined a new venture. Benedy was running strategy for Glispa, and he became CEO four months ago. “We are actively looking to acquire companies in the ad tech space,” Benedy said. VB Recommendations

Mobile ad tech firm Glispa acquires playable ads startup JustAd

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BERLIN, Sept. 11, 2017 /PRNewswire/ -- Glispa Global Group (Glispa), a leading independent mobile ad tech company, today announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past "banner blindness syndrome", create real communication and improve KPIs. Over the past year, justAd's main business was in the playable ads arena, where most of biggest games and brands participated in its beta offering. A market veteran, most blue-chip brands have run campaigns with justAd on a global scale. ( See video for examples of playable ads that were created by justAd and distributed by Glispa.) "Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far. justAd's solution solves this problem, and democratizes this technology for brands of all sizes," said Itamar Benedy, CEO at Glispa. "This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer. We're very excited to fold this into our existing products and to begin rolling it out." justAd's solutions will integrate into a variety of existing Glispa products including Glispa's native programmatic ad exchange Avocarrot as well as Glispa's performance network . It will also integrate with Glispa's proprietary Data Management Platform (DMP) to gather and provide high quality first party data and provide the most up-to-date consumer insights. "I would like to thank all of our loyal customers that are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now," Said Yariv Erel, co-founder and CEO of justAd. "This deal will allow us to take our platform to a whole new level, with much more innovation in it." "We do not know of any other company big or small with such a unique combination of tech stack, data and now creative," said Tsvika Vagman, co-owner and CRO at justAd. "The joint offering is unique by enabling game developers and brands to choose between result driven models or, for the first time, the freedom to buy the creatives and to run them anywhere on their own." Media Contact
About Glispa Global Group
Glispa Global Group is a mobile ad tech pioneer empowering clients to activate global audiences and move markets. Providing a full suite of technology-based services, Glispa partners with global advertisers, app developers and publishers, enabling them to reach their user acquisition and monetization goals. The Glispa Performance Network (GPN) helps advertisers acquire high value users at scale, across thousands of publishers on a performance basis and enable advertisers to acquire users and maximize lifetime value. Avocarrot, Glispa's native monetization platform for app developers, combines a programmatic exchange and a mediation solution in a single platform, making it a one-stop solution to boost ad revenue. Avocarrot covers high-impact formats such as native and video, while seamless integration with Glispa's proprietary DMP, the Glispa Audience Platform, allows developers to better analyze and target their audiences with actionable user profiles. Through its lightweight SDK, Avocarrot gives app developers transparency, customization, and complete control of their monetization strategy. Headquartered in Berlin with offices in Beijing, San Francisco, Tel Aviv, Athens and São Paulo, Glispa employs over 260 people in a multinational team representing 50 nationalities speaking 44 languages. To get started with Glispa, connect with us: http://www.glispa.com . About justAd
justAd was founded in 2008, by Yariv Erel and Shahar Talmi. It is led today by Yariv Erel (CEO), Noam Shapira (VP R&D) and Tsvika Vagman (CRO). A creative ad tech company, justAd has customers in five continents from the leading agencies to the biggest publishers. Creative Factory, justAd's award winning ad creation product, is the platform of choice for rich media ads and especially playable ads. justAd's secret sauce revolves around getting smart insights from customers and transforming it into scalable technologies. SOURCE Glispa Global Group

Glipsa Acquires justAd, Gains Ability to Create Dynamic, Interactive and Playable Ads

Glispa acquires Israeli ad tech co justAd
Tel Aviv based justAd has developed a tech platform that allows brands and agencies to easily create, serve and analyze interactive ads. Berlin-based mobile adtech company Glispa Global Group today announced that it has acquired Israeli startup justAd , a creative tech platform that allows brands and agencies to easily create, serve and analyze interactive ads. The Tel Aviv based company's platform boosts ad results by allowing the creation of dynamic, interactive creatives at scale. No financial details about the deal were disclosed. Over the past year, justAd’s main business was in the playable ads arena, where most of biggest games and brands participated in its beta offering. A market veteran, most blue-chip brands have run campaigns with justAd on a global scale. “
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Glispa CEO Itamar Benedy said, "Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far. justAd’s solution solves this problem, and democratizes this technology for brands of all sizes. This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer." justAd was founded in 2008, by CEO Yariv Erel and Shahar Talmi and has raised $5 million to date. Erel said, "I would like to thank all of our loyal customers that are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources then we had until now. This deal will allow us to take our platform to a whole new level, with much more innovation in it." Mobile ad tech company Glispa was acquired by Teddy Sagi's Market Tech Holdings for €32 million in 2015. Since then Glispa has made five acquisitions, including justAd, as part of its growth strategy. Published by Globes [online], Israel business news - www.globes-online.com - on September 11, 2017
© Copyright of Globes Publisher Itonut (1983) Ltd. 2017

Glispa acquires Israeli ad tech co justAd

Channel 4 operates as a publicly-owned, commercially-funded broadcaster in the media and entertainment industry. The company offers a free-to-air television service and a streaming platform, featuring a range of programming. Channel 4 primarily serves the general public with a focus on the 16-34 age demographic, providing content that reflects the interests of various communities. It was founded in 1982 and is based in London, United Kingdom.

Channel 4

Today , as the annual Mobile World Congress 2014 kicks off in Barcelona , we 're excited to announce that Channel 4 selected justAd as their preferred partner for rich-media mobile advertising .

Channel 4 Selects justAd as Rich Media Mobile Advertising Partner – justAd Creative Technology
justAd Creative Technology  /  Posts  / Channel 4 Selects justAd as Rich Media Mobile Advertising Partner.

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justAd is a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units.

Date	Round	Amount	Investors	Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.	Revenue	Sources
9/11/2017	Acquired		Glispa	$XXM	0 FY undefined	2
	Other Investors		Subscribe to see more	$XXM	0 FY undefined	0

Date	9/11/2017
Round	Acquired	Other Investors
Amount
Investors	Glispa	Subscribe to see more
Valuation	$XXM	$XXM
Revenue	0 FY undefined	0 FY undefined
Sources	2	0

First funding	Last Funding	Investor	Rounds	Type	Location
9/11/2017	9/11/2017	Glispa	1 Acquired	Corporation	Germany
		Plus Ventures	Subscribe to see more	Venture Capital	Israel
		Star Farm Ventures	Subscribe to see more	Venture Capital	New York

First funding	9/11/2017
Last Funding	9/11/2017
Investor	Glispa	Plus Ventures	Star Farm Ventures
Rounds	1 Acquired	Subscribe to see more	Subscribe to see more
Board Seats
Type	Corporation	Venture Capital	Venture Capital
Location	Germany	Israel	New York

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