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Enables Precise Targeting for Sales, Marketing, and Customer Success
We want to empower customers with actionable insight, gleaned from these personas, to build better relationships. Denver, CO (PRWEB)November 02, 2017
FullContact and Cintell today announced their partnership aimed at providing greater customer intelligence for building better relationships. From individual entrepreneurs to midsize and large enterprises, organizations will be able to deliver their buyers hyper-personalized value using accurate, up-to-date, and complete data. Through the Cintell and FullContact integration, they will target precise personas to increase sales and improve marketing driven campaigns. By taking advantage of data enrichment and high-quality identity resolution, organizations create better linkage and analysis of social data for prospects, companies, customers, and social followers. “FullContact’s 360-degree approach to customer and company insights fits perfectly with our mission and vision.” says Terry Suppers, Chief Customer Officer, Cintell. “This provides our customers an unfair advantage in navigating & engaging various personas within a buying committee, and speeding up the sales process. We are excited to partner with FullContact to bring this unique offering to market.”
“Cintell is a leader in helping organizations get the most out of their buyer personas, and we see our partnership as an exceptional opportunity,” says Scott Axell, VP, FullContact. “We want to empower customers with actionable insight, gleaned from these personas, to build better relationships.”
Companies taking advantage of the FullContact, Cintell integration will gain greater understanding of target audiences interested in their products through important identity and affinity data. They can create custom content, such as personalized ad campaigns, nurture emails, and product offers based on motivations and affinities gleaned from social activity. The customer-intelligence and consumer-centric experiences will help build quality leads, remove imprecise contacts, shorten sales cycles, and create more customers. The value of the partnership resides in the integration of FullContact’s human-to-human platform with Cintell’s SaaS persona platform that helps businesses to understand their buyers. It addresses the problem of understanding what the right customer looks like, their interests and affinities, and how to best communicate to them in the right place at the right time and in the right channel. ###
About Cintell
Cintell’s customer intelligence platform and services enable companies to compile a rich knowledge base in the cloud and operationalize these insights to make more customer-centric decisions. The proprietary CintelligenceTM process allows businesses to capture and analyze voice-of-customer research, add actionable third-party data, continuously validate and maintain these insights, and publish live, digital SmartPersonasTM. With integrations into existing business workflows & systems, Cintell aggregates and delivers rich, contextual customer insights companywide. For more information, please visit http://www.cintell.net
About FullContact
Headquartered in Denver, CO, FullContact, Inc was founded in 2010 as a contact management software that enables users to create authentic relationships with their customers. The FullContact suite of customer intelligence APIs allows for a human to human platform approach with deep data insights for meaningful interactions from your business. With easy-to-integrate APIs, your business can take advantage of the highest levels of data quality and security to enrich the entirety of insights into your customers. For more information, please visit http://www.fullcontact.com . Share article on social media or email:
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FullContact and Cintell Partner to Help Companies Build a Better...

News from IAB Tech Lab; Mblox; Mobiquity Networks; Fyber; engage:BDR; and Cintell-Bombora

February 22, 2016 09:00 ET
Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy
New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers
BOSTON, MA and NEW YORK, NY--(Marketwired - Feb 22, 2016) -  Today, SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, the leading provider of intent and demographic data for Business-to-Business (B2B) marketers. Bombora's intent data insights are now immediately available within Cintell's SmartPersona™ Customer Intelligence Platform , arming marketers with key topics of interest across industries for each of its buyer personas. According to B2B sales and marketing analyst firm, SiriusDecisions, the top challenge for B2B marketers when creating buyer-centric content is a lack of persona-based insights . The Bombora Cintell partnership solves this problem for content marketing teams by identifying the most relevant business topics for a given persona segment based on industry-level intent. "We are thrilled to partner with the leaders in B2B intent data to bring these important external content insights to Cintell users and partners," said Cintell co-founder and CEO Apparao Karri. "B2B organizations spend millions each year developing content and campaigns for audiences. With this partnership, marketers can now understand what will best resonate with each of their persona segments, crafting relevant and more effective marketing messages. "
Bombora's co-op of premium publishers monitors approximately 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics. These insights are available within each Cintell SmartPersona™ giving users access to an unprecedented collection of intent data to understand the most critical, top-of-mind issues for their audiences. "This is a brand new type of analysis for Bombora -- it's the first time our intent data has been used to provide a view of trending topics by industry," said Bombora founder and CEO, Erik Matlick. "Having this view will enable marketers to, first and foremost, build out richer customer personas and use these insights to develop more effective content strategies and execute more contextually relevant account-based marketing campaigns. Matlick added, "More broadly it fuels the conversion of marketing and sales. Using Cintell's intent data infused SmartPersonas™ enables marketing and sales to identify and develop strategies to 'close the loop' with their top prospects. In the long term, it could also aid the understanding of industry purchasing cycles through historical analysis. "
In a recent industry benchmark study conducted by Cintell , companies who exceeded lead and revenue goals were found to be nearly twice as likely to include content topic preferences in their personas than companies who missed lead and revenue goals. To learn more about the Cintell and Bombora partnership, please visit http://cintell.net/cintell-bombora
About Cintell:
Cintell is a SaaS technology company on a mission to help businesses better understand their buyers. The company's cloud-based customer intelligence solution enables companies to compile a rich buyer knowledge base and easily share the insight with stakeholders, making customer-centricity available and relevant for the whole organization. The proprietary Cintelligence™ process works by allowing businesses to capture and analyze voice-of-customer research, add actionable third-party data, continuously validate and maintain these insights, and publish live, digital SmartPersonas™. With integrations into existing business workflows and systems, Cintell aggregates and delivers rich, contextual customer insights companywide. The company was founded in Boston in 2014. For more information visit http://www.cintell.net , visit us on Facebook or follow us on Twitter. About Bombora:
Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first cooperative of Premium B2B Media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Bombora is a privately funded, profitable, global company based in New York City. Contact Information

Intent Data Infused SmartPersonas(TM) Set to Supercharge B2B Content Marketing Strategy

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July 28, 2015
This story first appeared in the August issue of Entrepreneur . To receive the magazine, click here to subscribe . Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent. )
But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a disproportionate 62 percent want to learn more about LinkedIn. And 66 percent of marketers plan on increasing their LinkedIn activities in the next 12 months. “If your target audience is other businesses, our research clearly shows that marketers are doubling down on LinkedIn in the next year,” says Michael Stelzner, CEO of Social Media Examiner and author of the report. It thrills me to see LinkedIn gaining ground. I’ve long held that it’s the dark horse of the social media platforms—and the workhorse of the bunch. If Twitter is where you go to meet people you don’t know, and Facebook is where you go to talk with friends, then LinkedIn is where you can meet up to get work done. And everyone is there. I could trot out the oft-quoted stat that more than 300 million of us are on LinkedIn. Or you could rely on your own experience: Doesn’t every professional you know maintain some kind of LinkedIn profile? Put it this way: I’ve yet to meet a grown-up who isn’t on LinkedIn, but I’ve met plenty who aren’t on Twitter or Facebook. You might think of LinkedIn as simply a kind of digital Rolodex—a place to park your résumé and perhaps network a bit. But it’s also a rich tool for generating business—increasingly so, in fact, because the network itself has developed ways to make this easier. “The platform is designed with networking in mind for our members,” says Jason Miller, who leads global content marketing for LinkedIn Marketing Solutions. “But it’s also an amazing tool for generating leads, and the key to that is the data LinkedIn has.”
So what’s the best way to start? 1. Nail the basics. Get a few fundamentals solidly in place before you think about tapping into LinkedIn’s more robust capabilities. First, optimize your profile, considering: What keywords or terms do your customers use to describe you? The key to a successful LinkedIn profile isn’t to describe what you do as much as to describe what you do for others. It’s a subtle shift, but a significant one. Also, remember that LinkedIn is a social network—the optimal word being social. To start, engage with prospects through sharing, commenting and liking. This is key to building trust and relationships and understanding the conversation on the platform—before you dive in with your own content. Finally, establish your company’s page as the foundation of your content and social strategy, in addition to your profile. Miller recommends publishing and sharing relevant content on your company page on a daily basis. 2. Turbocharge your networking. Consider using Sales Navigator, a premium LinkedIn tool, to make your networking muscles a little more ripped. Priced from $47 to $99 per month (with a 30-day free trial option), it allows you to harness the network’s data in a way that accelerates relationship-building with prospects. For example, it will recommend sales leads you should be connecting with on the site; allow you to track updates and news related to people and companies important to you; and unearth mutual connections—including people at your own company—who can introduce you. 3. Drop the generic default messages. LinkedIn prepopulates forms with messages you can use to follow up or network with prospects—“I’d like to connect with you on LinkedIn.” There’s nothing wrong with them, per se. But relying on them doesn’t signal how much you might value a connection, nor does it say anything unique about you. Noting that you can now (finally) send a custom connection request via mobile, Dave Delaney, author of New Business Networking, says, “Always send a customized message reminding the person where you met and what you talked about. Don’t forget the call to action: book a coffee or lunch, or schedule a phone call.”
4. Hypertarget your content. The LinkedIn Marketing Solutions suite offers several premium tools to help companies reach specific audiences. These include Sponsored Updates (think of this as native advertising on the LinkedIn platform); Sponsored InMail, which sends targeted emails to prospects but (here’s the cool part) only when they’re active on LinkedIn; and LinkedIn Lead Accelerator, which helps move your nurturing beyond the email inbox to include site and social advertising aimed at engaging anonymous people who have visited your website but haven’t yet shared an email address. How might that last one work? Workfront, a Lehi, Utah-based project-management software company, used LinkedIn Lead Accelerator to engage its website’s visitors after determining that more than 96 percent of them popped in and left. The company used Lead Accelerator to nurture those prospects with customized waves of LinkedIn Sponsored Updates and display ads. For instance, for several weeks after visiting and leaving the solutions page on Workfront’s website, IT professionals would see sequenced ads related to tech solutions. (Non-IT visitors would see a different set of ads. )
The results: Workfront generated more than 640 leads in three months at well below its typical cost per lead, according to Mike Ward, the company’s vice president of demand generation and marketing. “The goal of this multichannel nurturing approach is to get more qualified buyers into meaningful conversations with sales,” he says. 5. Publish long-form content on LinkedIn’s Pulse platform. The Pulse publishing platform offers a valuable way to share your thoughts about issues that are most relevant to your business, because the audience is built in and because it allows you better and greater exposure than you might get on, say, your blog. “When you publish a post on LinkedIn, it’s tied directly to your profile,” Miller says. “Having your insights and thought leadership showcased at the top of your LinkedIn profile can be incredibly beneficial to expanding the conversation when prospects visit your page.”
This is especially true for topical issues: In May, Katie Martell, co-founder and CMO of Boston-based marketing technology company Cintell, wrote a piece on Whole Foods Market’s attempts at targeting Millennials that garnered close to 300,000 views and 350 comments. Author Delaney recommends using Pulse to repost some of your best content, as long as it fits with the professional LinkedIn audience.

5 Ways to Generate Business Through LinkedIn

Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar . Never in the course of history have so many customers been so analyzed. The latest entrant: Boston-based Cintell , which is today launching its first product, a platform to automate the creation of customer personas for B2B sales. The platform has been in beta testing with a couple of dozen company customers, and it’s free to use for a limited time . Customer personas, common from the Mad Men days of advertising through countless website design sessions, personify the type of customer you’re targeting as if she were an actual person. The opportunity: persona-making for businesses selling to other businesses is still largely a manual process conducted by consultants using surveys and the like, CEO and cofounder Apparao Karri told me. Cintell’s platform generates a profile of your ideal customer by chomping through three main data sources. There’s primary data from the client company, such as surveys from Cintell’s online tool or through live interviews. There’s third-party data purchased from providers about the target market in question, such as IT directors. And there’s behavioral data about how that type of user employs your product or system, such as your website. Woven together and sifted, this creates an analytical model that the company calls — yes — Cintelligence, from which a specific persona is created. $299 on VB Insight, or free with your martech subscription
At launch, the platform writes the persona to a shareable digital file. Integration with a marketing automation platform like Marketo is in the works, where the persona’s attributes — reads Business Week and The New York Times, for instance — can automatically match with actual customer or prospect profiles in a company’s customer relationship management (CRM) system. Interestingly, a startup called MentAd announced last week its system for the automatic creation of segment personas and the implementation of ad campaigns based on them, for B2C sales. MentAd takes a business’ “first party” data about its customers — like name, email, and purchase history — and marries it with data from other sources to create enriched actual profiles. It then uses machine learning to find common characteristics between, say, all the customers who bought Shoes A compared to ones who bought Shoes B. Those common customer characteristics —  such as married mothers, aged 22 to 35, who shop at Trader Joe’s and listen to NPR — are analyzed for their possible return-on-investment from an ad campaign. If they look like a good bet, MentAd then conducts an online ad campaign directed at those types. While MentAd builds segment personas based on commonalties, Cintell creates its personas both from commonalities — when there is supporting data — and from on abstractions derived from data, such as for personality insights. Do we still need abstracted personas? A key question is whether, in this age of massive and fast segmentation, personas using abstractions are still useful. After all, they originally emerged so that advertisers and marketers could have a general sense of the likes and dislikes of the customer they wanted. But, now, oceans of accessible data enable marketers to pinpoint actual behavior and preferences — and, potentially, to segment audiences by type into small groups. CMO and cofounder Katie Martell told me that personas with abstracted components are still useful in the B2B world. They help marketers “engage with a select group of people,” she said, such as the complex buying committees that are common. Also, she noted, B2B doesn’t have the kind of massive data from transactional sales and other interactions that B2C can use for its automated segmentation. Even more importantly, Martell said, personas offer more than just distillations of hard data. They can provide buying motivations, for instance, which can only be obtained through surveys and such. “Personas are like snowflakes – [they’re] unique to each company,” she said. Karri added that the key differentiator separating his company’s platform from, say, the lead scoring systems of Lattice Engines and 6sense is “the human element.”
“Lattice doesn’t give you info about buyer’s motivation” or the ecosystem surrounding the buyer, he said. That company’s platform, Martell added, “is trying to predict. What we’re doing is improving the initial strategy, the planning for how to segment your data and where to put the content.”
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Cintell’s new tool generates a profile of your ideal customer

FullContact is an Identity Resolution company that operates within the MarTech and AdTech sectors. The company specializes in unifying customer and prospect data to provide services in areas such as ad targeting and measurement, as well as identity verification and fraud solutions. FullContact's services cater to various sectors including marketers, brands, and publishers, focusing on experiences that do not rely on third-party cookies. FullContact was formerly known as CloudCenter. It was founded in 2010 and is based in New York, New York. In October 2024, FullContact was acquired by Ziff Davis.

FullContact

FullContact and Cintell today announced their partnership aimed at providing greater customer intelligence for building better relationships .

Incubator/Accelerator

Cintell is a cloud-based customer intelligence platform that provides companies with tools to understand their buyers and make informed decisions. The company offers solutions such as marketing strategy, email marketing, social marketing, content marketing, account-based marketing, and sales prospecting, which assist businesses in compiling customer knowledge and creating digital personas. Cintell's services incorporate voice-of-customer programs and third-party data to maintain customer insights for informed decision-making. It is based in Boston, Massachusetts.

Date	Round	Amount	Investors	Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.	Revenue	Sources
5/21/2015	Incubator/Accelerator		MassChallenge	$XXM	0 FY undefined	1
4/29/2015	Seed	$XXM	Subscribe to see more	$XXM	0 FY undefined	10

Date	5/21/2015	4/29/2015
Round	Incubator/Accelerator	Seed
Amount		$XXM
Investors	MassChallenge	Subscribe to see more
Valuation	$XXM	$XXM
Revenue	0 FY undefined	0 FY undefined
Sources	1	10

First funding	Last Funding	Investor	Rounds	Board Seats	Type	Location
5/21/2015	5/21/2015	MassChallenge	1 Incubator/Accelerator		Incubator/Accelerator	Massachusetts
00/00/0000	00/00/0000	Venkat Janapareddy	Subscribe to see more		Angel Investor (Individual)

First funding	5/21/2015	00/00/0000
Last Funding	5/21/2015	00/00/0000
Investor	MassChallenge	Venkat Janapareddy
Rounds	1 Incubator/Accelerator	Subscribe to see more
Board Seats
Type	Incubator/Accelerator	Angel Investor (Individual)
Location	Massachusetts

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