Greenberg Traurig Advises Betterware (NYSE:BWMX) in $250 Million Acquisition of Tupperware Latin America
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MIAMI, Jan. 26, 2026 /PRNewswire/ -- Global law firm  Greenberg Traurig, P.A. represented Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX ), parent company of Betterware and Jafra (BeFra), in a definitive agreement to acquire Tupperware's operating assets in Latin America. As part of the transaction, BeFra will acquire 100% of Tupperware's Latin American businesses and obtain a perpetual, royalty-free, and exclusive license for the Tupperware® brand across the region. The US $250 million acquisition consists of $215 million in cash funded with debt and $35 million in BeFra shares, on a debt-free, excess-cash-free basis, according to the company's press release . The transaction would bring together three leading brands in Latin America's direct selling market — Betterware, Jafra, and Tupperware. The deal is expected to close during the first half of 2026, subject to customary regulatory and closing conditions. About Greenberg Traurig's Latin America Practice: Greenberg Traurig (GT)'s award-winning Latin America Practice utilizes resources from our offices in Chicago , Houston ,  Los Angeles ,  Mexico City ,  Miami ,  New York ,  São Paulo , and  Washington D.C. , as well as multiple locations in Europe, the Middle East, and Asia, bringing together a multidisciplinary team of nearly 130 lawyers to help clients identify potential avenues of growth and capitalize on business opportunities throughout Latin America, the Iberian Peninsula, and the Caribbean. As the only global law firm founded in Miami, GT is inextricably linked to Latin America and has established deep relationships with financial entities, government agencies, and key players in the region over several decades. Since its inception, GT has represented many of the family enterprises that are today among Latin America's largest companies. In addition, we represent multinational companies and high-net-worth individuals across the globe that seek to set up operations in Latin America. By addressing real-world problems with pragmatic and innovative strategies, our team has become a go-to practice in the region. Additionally, for more than 20 years, we have sponsored an international associate program that accepts lawyers from Latin America and elsewhere around the world, enabling them to practice law and grow with us, which greatly enriches our resources and regional network while continuing to expand resources for clients. About Greenberg Traurig: Greenberg Traurig, LLP has more than 3,000 lawyers across 51 locations in the United States, Europe, the Middle East, Latin America, and Asia. The firm's broad geographic and practice range enables the delivery of innovative and strategic legal services across borders and industries. Recognized as a 2025 BTI "Best of the Best Recommended Law Firm" by general counsel for trust and relationship management, Greenberg Traurig is consistently ranked among the top firms on the Am Law Global 100, NLJ 500, and Law360 400. Greenberg Traurig is also known for its philanthropic giving, culture, innovation, and pro bono work. Web:  www.gtlaw.com . SOURCE Greenberg Traurig, LLP

Greenberg Traurig Advises Betterware (NYSE:BWMX) in $250 Million Acquisition of Tupperware Latin America

The $250M deal, at ~3x EBITDA, is highly accretive, expands BWMX into Brazil, and leverages operational synergies.  Debt/EBITDA remains conservative (1.7–1.8x), supporting ongoing dividends and a robust, cash-generative model.  Cross-selling, logistics efficiencies, and factory utilization offer upside, while risks are cushioned by strong FCF.  Imladris01/iStock Editorial via Getty Images  Betterware ( BWMX ) has surprised a lot of folks since I first wrote about it, delivering almost 40% total return and a fat dividend.  Back then, I called it as I saw it: a cyclical  This article was written by  Analyst's Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.  Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.  Recommended For You

Betterware: All You Need To Know About The Tupperware LatAm Acquisition

BWMX's Q3 FY 2025 results highlight robust EBITDA margin expansion, solid cash flow, and continued dividend coverage despite mixed segment growth.  Expansion into Ecuador and plans for Colombia position BWMX to double its Latin American TAM, with M&A as a key growth lever.  I maintain a 'Buy' rating on BWMX, adjusting the price target to $17, offering nearly 30% upside and a high dividend yield.  danicachang/iStock via Getty Images  Earlier this month, I mentioned that the market might be sleeping on Betterware ( NYSE: BWMX )—a high-yield DTC company that operates on a multi-level marketing model.  It seems risky, I know. Mexico's consumer environment has always been somewhat unpredictable.  This article was written by  Analyst's Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.  Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.  Recommended For You

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Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B). 

E-Commerce

Acquired

Betterware is a direct-to-consumer company that offers products for the kitchen, cleaning, health and beauty and seasonal goods.

Date	10/15/2015
Round	Acquired
Amount
Investors	CVSL
Valuation	$XXM
Revenue	0 FY undefined
Sources	1

First funding	10/15/2015
Last Funding	10/15/2015
Investor	CVSL
Rounds	1 Acquired
Board Seats
Type	Corporation
Location	Texas

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