First of all, how are you and your family doing in these COVID-19 times? Francis Casado: All good here, thanks for asking. To be honest, I am quite surprised, especially how the kids have adapted themselves to this unusual situation. Tell us about you, your career, how you founded Mobile Media Content
Francis Casado: I was born in a humble family in Olot (Girona) and moved to Barcelona to study. I have a degree in Computer Science and an International MBA (LaSalle / Manhattan College). I have always been interested in entrepreneurship since my partners set up their own businesses, as well as my sisters. My business partner Michele Marino and I founded Mobile Media Content (MMC) Company in May 2012. It was a tough start; in Europe, there is a lack of digital alphabetization. The vast majority of sports venues and performing arts don’t have a digital marketing department interested in using digital tools to foster ticket sales, season tickets, or premium sales. It took almost four years until the company business ramped up and converted what originally was a tailor-made project into a B2B service. This service is called 3D Digital Venue and nowadays is being used in 17 countries worldwide in more than 3,000 events per year. How does Mobile Media Content innovate? Francis Casado: Our Company innovates in the way we create the services and how we deploy them for clients. We are the only company in the world using videogame technologies to create professional services for clubs and performing arts centers to sell more tickets or even promote their digital premium sales offering. In addition, we use the 3D model of the venue itself as the central pillar of our offering, but we are able to pivot and create additional services on top. The most recent one has been creating Social Distance algorithms to calculate how fans can go back to stadiums safely. Our system can calculate the layout based on architectural measurements and apply complex business rules, such as the percentage of fans in groups of 2s, 3s, or 4s, and even kill aisle seats. How the coronavirus pandemic affects your business, and how are you coping? Francis Casado: When the pandemic started, we were a bit skeptical of how our relationship with venues and ticketing platforms could be. We provide technology for venues, but in the end, we integrate our services with ticketing platforms, providing a new frontend for them to increase conversion rates and facilitate selling more tickets. We generated then the Social Distance Manager to allow these ticketing platforms to offer services, calculate socially distanced seating layouts for their clients, and re-open venues safely. Did you have to make difficult choices, and what are the lessons learned? Francis Casado: We had to cut all our marketing actions, majorly based on meeting people at events worldwide. This is where we excel, having personal relationships with clients. Changing this personal relationship to an online environment was tough in the initial stage, but it became familiar and “normal” if we can say that. Now it has become the new normality, and clients are more open to chat on a video environment with us and generate confidence through that online channel. In addition, moving the entire team remotely was a real challenge since we are a company that generally re-invests a lot of time and money in R&D. These processes rely a lot on personal meetings and face to face brainstorming sessions. Now everything has moved to digital, and people are getting used to it. How do you deal with stress and anxiety, how do you project yourself and Mobile Media Content in the future? Francis Casado: I personally deal with stress and anxiety practicing sport. Sport has been a crucial part of my life since I was a child. Spending 1.5 hours per day working out or simply going out for a run is elemental to keep my brain active and keep the stress away. As far as our team management is concerned, we try to set up two calls per month with the whole team to tell them how the situation is evolving and also two calls per week with the different teams to define objectives, follow up the progress and prevent deviations using the “sprint” approach. It helps us figure out the situation and make decisions both at a personal level and “per client.” 
Who are your competitors? And how do you plan to stay in the game? Francis Casado: Three companies in the world provide a similar service, two of them are located in the US, and ticketing platforms have acquired them. IO-Media is the first one in terms of market share and has been acquired by Ticketmaster. It operates mainly in NFL and NHL teams. The second one is Ballena Technologies, acquired by PACIOLAN and operates mostly in the collegian space. The third company is based in Paris and is called PACIFA Decision, mainly operating in France and with a couple of experiences in the UK. To be ahead of our competitors, MMC has developed a working methodology and some automatisms capable of reproducing in 3D, in any venue, in very short times (3-6 weeks), and if the space changes, regenerate it in 48h. Once the venue’s virtual model is generated, the interactive visuals are generated and automatically uploaded to a cloud environment in a very short time (from 3 to 14 seconds per panoramic environment). Our competition takes 45 to 90 minutes for each visual. This flexibility has been fundamental in convincing Clubs, Federations, Leagues, and ticketing platforms to integrate our platform into their ticket sales and renewal of season tickets. Your final thoughts? Francis Casado: This uncertain situation is both opening new opportunities while changing the way we consume content again. Nobody knows how long this pandemic will last and if the reality as we know it now will stay or change. Only dynamic and open-minded organizations will survive, and hopefully, we will be part of them. Your website?

Francis Casado of Mobile Media Content Tells Us How the Company is Providing Interactive Digital Venue Management Solutions to Sports & Entertainment Venues Worldwide

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IRVINE, Calif., Jan.  22, 2019  (GLOBE NEWSWIRE) -- Paciolan, the leading provider of ticketing, fundraising, marketing and analytics solutions for universities, has entered into a partnership with The University of New Mexico. Paciolan will provide UNM with a cohesive solution that integrates digital ticketing, fundraising, marketing and CRM (Customer Relationship Management) solutions for the university’s Lobo athletics program, special events and performing arts program including Popejoy Hall. UNM will employ Paciolan’s university-tailored implementation of Salesforce and CRM administrative services to achieve a 360-degree view of their fans and donors. UNM staff will have instant access to customer information including account data, touch points, ticketing and parking information, donation summaries, transaction history, membership levels and more. These will be used in concert to drive informed business decisions, grow revenue and provide meaningful engagement and personalized customer service. "We are proud to partner with Paciolan, an industry leader in ticketing and fundraising,” said Eddie Nuñez, UNM’s Director of Athletics. “As we push to enhance our Lobo fan experience, we are confident that we have found the right partner for our Athletic Department and The University of New Mexico.”
As part of the agreement, Paciolan-owned Ballena Technologies will create virtual venues for UNM facilities, empowering ticket buyers to preview sightlines and select seats. Season ticket holders renewing or upgrading tickets will have an easy option to sample the view from their seats without making a trip to the venue. Paciolan will work with UNM staff to leverage digital marketing services including search, social media, display and video campaigns. These services help to acquire new fans and donors and engage current customers to buy more tickets. UNM’s fans and patrons will enjoy a customized e-commerce experience powered by Paciolan. Event ticketing will be contextually integrated into the UNM Athletics web properties, which are powered by SIDEARM Sports. With Access Management, UNM will enable event-goers to purchase mobile tickets, scan upon entry with their smartphone, manage their accounts directly from their mobile devices and seamlessly transfer or exchange tickets for events they cannot attend. “We welcome the opportunity to work collaboratively with Paciolan to enrich our relationships with our patrons, reach new customers and grow demand for our events,” said Tom Tkach, Director of UMN Public Events and Popejoy Hall. As a partner, UNM will receive Paciolan’s signature service and support. UNM will be teamed up with a highly-experienced Client Partner, an E-Commerce Operations Specialist, a Salesforce Administrator and the Paciolan Digital Marketing team to support the university’s goals and consult on the comprehensive use of all Paciolan tools. “We look forward to providing The University of New Mexico fans and patrons with a world-class experience,” said Paciolan President and CEO Kim Damron. “Armed with Paciolan’s personalized solutions, we know UNM will take their growth strategies to the next level and foster an even deeper connection with their vibrant Lobo community.”
About Paciolan  
Paciolan is a leader in ticketing, fundraising, marketing, and analytics solutions with over 38 years of experience serving more than 500 live entertainment organizations. Paciolan enables the sale of more than 120 million tickets per year by powering over 125 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at  www.paciolan.com . Media Contacts:

The University of New Mexico Selects Paciolan

New technologies will enable Aggie fans to experience a new standard of excellence
| Source: Paciolan
The 12th Man Foundation at Texas A&M
Paciolan
IRVINE, Calif., Sept.  13, 2018  (GLOBE NEWSWIRE) -- Paciolan today announced a historic new relationship with the 12th Man Foundation to power ticketing and fan engagement for Texas A&M Athletics. Powered by Paciolan’s innovative technologies, Aggie fans will gain access to advanced digital ticketing, account management and marketing tools that will revolutionize the way they experience Texas A&M Athletics events. Paciolan will provide an integrated solution to serve the needs of the 12th Man Foundation’s ticketing and membership office. This powerful solution will provide a 360-degree view of Aggie fans and donors to enable Texas A&M Athletics to customize marketing programs for each fan. “As our incredible athletics program competes in what is arguably the best conference in college sports, we want to ensure that our fans have an unparalleled experience,” said Travis Dabney, president and CEO at 12th Man Foundation. “We’re excited to team with Paciolan to reimagine the way we engage our fans and members who share our passion for excellence.”
The transformative relationship will reinvent how Texas A&M and the 12th Man Foundation connect with Aggie fans, creating a unified experience throughout every aspect of the customer journey. Aggie fans will receive personalized communications and tailored touchpoints powered by Paciolan’s Marketing Automation and Salesforce CRM technologies. Automated emails featuring dynamic customer information will also welcome fans to games as they arrive and re-engage them after the game to maximize their experience. Paciolan’s customized implementation of the Salesforce CRM solution will provide the 12th Man Foundation with a 360-degree view of their customers, with access to more data to learn insights about each customer and their preferences. The system maintains detailed information on each donor and ticket buyer, as well as tracking sales progress in real-time to align with business goals. Through customized interactions with Aggie fans and donors, comprehensive data profiles are created to enable the foundation to build rich, personalized programs. As part of this new relationship with Paciolan, StubHub will become the ‘Official Fan to Fan Ticket Marketplace’ of Aggie Athletics. With this integrated solution, Aggie fans will access the world’s largest ticket marketplace to buy and sell verified individual game tickets in a seamless and secure environment, plus have the most flexibility and access to tickets when combined with Paciolan’s primary ticketing services. For the 12th Man Foundation, Paciolan and StubHub will provide valuable transactional data and customer insights to better serve Aggie fans. As part of the agreement, Ballena Technologies, a Paciolan company, will create virtual venues for two additional Texas A&M facilities. The company already provides seat selection processes and the opportunity for fans to preview sightlines and select seats for Aggie football at Kyle Field. Aggie fans will now have access to a virtual venue with the ability to pick-your-own seats within the Seat Relocation Management System for reseating and upgrades, at Reed Arena and Blue Bell Park. Texas A&M will also be leveraging Paciolan’s fundraising system, PAC Fund, to centralize athletic development account management capabilities through the 12th Man Foundation website. Donors will be able to easily submit pledges and donations online at any time, as well as manage all outstanding pledges and renewals, easily making payments or setting up billing plans. Development staff will gain donation information, account data, donation summaries, membership levels and priority points as part of a comprehensive view of each donor. “We are very excited to team with the 12th Man Foundation and Texas A&M. Their rich history, longstanding traditions, and dedication to innovation makes for a great partnership,” said Paciolan President & CEO Kim Damron. “We look forward to working with Travis Dabney and Director of Athletics Scott Woodward to help elevate the fan experience for all Aggie fans with cutting-edge tools, technology and innovation.”
Paciolan’s parent company, Learfield, has a long-term relationship with the Aggies as Texas A&M Ventures, the official multimedia rights partner for Texas A&M Athletics. Texas A&M Ventures is strategically focused to deliver valuable ways to work with business partners and sponsors for Aggie Athletics. About Paciolan 
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, and analytics solutions with over 38 years of experience serving more than 500 live entertainment organizations. Paciolan enables the sale of more than 120 million tickets per year by powering over 125 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com . About Learfield
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. For more information, visit www.learfield.com . Media Contacts:

The 12th Man Foundation at Texas A&M and Paciolan Team Up to Reinvent the Aggie Fan Experience

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IRVINE, CA--(Marketwired - Aug 9, 2016) -  Spectra Ticketing & Fan Engagement today announced it has launched Virtual Recruiter, a new virtual recruiting platform, powered by Ballena Technologies, to aid college athletics programs and campus recruiting efforts. The Virtual Recruiter platform is a high resolution photo-based web platform that guides prospective university recruits through campus athletic facilities and landmarks. Every area of interest, including locker rooms, weight rooms and student lounges can be presented via 360-degree panoramic images from any desktop, tablet or mobile device. This tool allows every coach or staff member to virtually provide a photo-realistic tour of everything their athletic program has to offer. Ballena Technologies was acquired by Spectra Oct. 26, 2015 to integrate into the Spectra Ticketing & Fan Engagement ticketing and fundraising platform. With the acquisition, Spectra Ticketing & Fan Engagement clients are able to take advantage of a tighter integration between the Ballena Seats3D, Seat Relocation Management System (SRMS) and Seat Upgrade Program with their Spectra Ticketing & Fan Engagement solution to drive sales and elevate the fan experience. Ballena Technologies is the market leader in sports and entertainment venue visualizations, with its products serving hundreds of venues that are home to NCAA, MLB, NBA, NHL, NFL and MLS teams, as well as racing, performing arts, concert, and many other attractions. Ballena's software is widely used by 50-plus college athletics institutions, and Virtual Recruiter is currently utilized by the University of Southern California (USC), UCLA and Liberty University. The Virtual Recruiter idea was envisioned in conjunction with the USC, who was looking for a millennial approach to tour recruits through their campus facilities and amenities. Football and basketball recruits typically receive personal invitations to tour USC's campus in person, however the majority of Olympic sport athletes never receive the opportunity to tour the University before committing. "The Virtual Recruiter is an incredible tool that gives prospective student athletes a preview of our facilities on campus," said Jose Eskenazi, Associate Athletic Director & Director of Digital, Strategic Partnerships, Brand & Licensing at the University of Southern California. "All 21 of our sports can show recruits all of our facilities including weight rooms, practice facilities and competition venues. A prospective recruit can even walk out the tunnel into the Coliseum on game day -- providing a rich, interactive experience. "
The Virtual Recruiter is perfect for in-home recruiting visits where coaches and staff can showcase sport-specific fields, training and/or locker rooms, and other facilities. The virtual tour opens with an aerial shot of a campus to showcase areas of interest on the map and a toolbar to search specifically by sport. The virtual reality site can be accessed with or without Wi-Fi on computers, tablets and smartphones, and in addition to 360-degree high-resolution photography, it also supports video, 360-degree video and virtual reality capability. The 360-degree photography can also be added to Google Maps for users taking a tour through their maps and images. "Virtual Recruiter is a unique recruit- and university-friendly platform that will provide college athletics partners with a new virtual service to enhance the recruiting process," said Steve Stonehouse, Senior Vice President of Sales at Spectra Ticketing & Fan Engagement. "Our industry-leading technology helps institutions to better connect with recruits, aid recruiting efforts and showcase their unique campuses and athletic facilities with an innovative one-to-one experience. "
In addition to Virtual Recruiter, Spectra Ticketing & Fan Engagement offers numerous Ballena Technologies platforms, including Seats 3D, SRMS and a Seat Upgrade Program. Seats 3D allow fans purchasing tickets to see 3D interactive panoramic views from a seat with ability to view an entire arena or stadium. Sports teams and programs looking to move to a new venue, or reseat fans based on priority points in their current venue, are able to leverage SRMS and the Seat Upgrade Program to provide donors and season ticket holders with easy access to their accounts based on priority ranking and are able to upgrade seats or purchase additional single tickets before the general public. Spectra Ticketing & Fan Engagement is the leading provider of ticketing, fundraising, marketing and analytics services in college athletics, powering 120 colleges throughout North America, including 49 of the 65 Power 5 schools with integrated services. About Spectra Ticketing & Fan Engagement 
Spectra's Ticketing & Fan Engagement division is a leader in ticketing, fundraising, marketing, and analytics solutions with over 35 years of experience. Spectra Ticketing & Fan Engagement enables college athletic programs, arenas, professional sports, and performing arts clients to sell more than 120 million tickets per year. About Spectra
Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra's expertise is embodied within three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan). Learn more at SpectraExperiences.com. Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Pa., in addition to Spectra, Comcast Spectacor owns and operates the National Hockey League's Philadelphia Flyers and the Wells Fargo Center venue. Visit us at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information. © Marketwired 2016

Spectra Ticketing & Fan Engagement : Launches Virtual Recruiter Software

Virtual Recruiting Platform, Powered by Ballena Technologies, to Aid College Athletics and Campus Recruiting Efforts
IRVINE, CA--(Marketwired - Aug 9, 2016) -  Spectra Ticketing & Fan Engagement today announced it has launched Virtual Recruiter, a new virtual recruiting platform, powered by Ballena Technologies, to aid college athletics programs and campus recruiting efforts. The Virtual Recruiter platform is a high resolution photo-based web platform that guides prospective university recruits through campus athletic facilities and landmarks. Every area of interest, including locker rooms, weight rooms and student lounges can be presented via 360-degree panoramic images from any desktop, tablet or mobile device. This tool allows every coach or staff member to virtually provide a photo-realistic tour of everything their athletic program has to offer. Ballena Technologies was acquired by Spectra Oct. 26, 2015 to integrate into the Spectra Ticketing & Fan Engagement ticketing and fundraising platform. With the acquisition, Spectra Ticketing & Fan Engagement clients are able to take advantage of a tighter integration between the Ballena Seats3D, Seat Relocation Management System (SRMS) and Seat Upgrade Program with their Spectra Ticketing & Fan Engagement solution to drive sales and elevate the fan experience. Ballena Technologies is the market leader in sports and entertainment venue visualizations, with its products serving hundreds of venues that are home to NCAA, MLB, NBA, NHL, NFL and MLS teams, as well as racing, performing arts, concert, and many other attractions. Ballena's software is widely used by 50-plus college athletics institutions, and Virtual Recruiter is currently utilized by the University of Southern California (USC), UCLA and Liberty University. The Virtual Recruiter idea was envisioned in conjunction with the USC, who was looking for a millennial approach to tour recruits through their campus facilities and amenities. Football and basketball recruits typically receive personal invitations to tour USC's campus in person, however the majority of Olympic sport athletes never receive the opportunity to tour the University before committing. "The Virtual Recruiter is an incredible tool that gives prospective student athletes a preview of our facilities on campus," said Jose Eskenazi, Associate Athletic Director & Director of Digital, Strategic Partnerships, Brand & Licensing at the University of Southern California. "All 21 of our sports can show recruits all of our facilities including weight rooms, practice facilities and competition venues. A prospective recruit can even walk out the tunnel into the Coliseum on game day -- providing a rich, interactive experience. "
The Virtual Recruiter is perfect for in-home recruiting visits where coaches and staff can showcase sport-specific fields, training and/or locker rooms, and other facilities. The virtual tour opens with an aerial shot of a campus to showcase areas of interest on the map and a toolbar to search specifically by sport. The virtual reality site can be accessed with or without Wi-Fi on computers, tablets and smartphones, and in addition to 360-degree high-resolution photography, it also supports video, 360-degree video and virtual reality capability. The 360-degree photography can also be added to Google Maps for users taking a tour through their maps and images. "Virtual Recruiter is a unique recruit- and university-friendly platform that will provide college athletics partners with a new virtual service to enhance the recruiting process," said Steve Stonehouse, Senior Vice President of Sales at Spectra Ticketing & Fan Engagement. "Our industry-leading technology helps institutions to better connect with recruits, aid recruiting efforts and showcase their unique campuses and athletic facilities with an innovative one-to-one experience. "
In addition to Virtual Recruiter, Spectra Ticketing & Fan Engagement offers numerous Ballena Technologies platforms, including Seats 3D, SRMS and a Seat Upgrade Program. Seats 3D allow fans purchasing tickets to see 3D interactive panoramic views from a seat with ability to view an entire arena or stadium. Sports teams and programs looking to move to a new venue, or reseat fans based on priority points in their current venue, are able to leverage SRMS and the Seat Upgrade Program to provide donors and season ticket holders with easy access to their accounts based on priority ranking and are able to upgrade seats or purchase additional single tickets before the general public. Spectra Ticketing & Fan Engagement is the leading provider of ticketing, fundraising, marketing and analytics services in college athletics, powering 120 colleges throughout North America, including 49 of the 65 Power 5 schools with integrated services. About Spectra Ticketing & Fan Engagement 
Spectra's Ticketing & Fan Engagement division is a leader in ticketing, fundraising, marketing, and analytics solutions with over 35 years of experience. Spectra Ticketing & Fan Engagement enables college athletic programs, arenas, professional sports, and performing arts clients to sell more than 120 million tickets per year. About Spectra
Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra's expertise is embodied within three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan). Learn more at SpectraExperiences.com. Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Pa., in addition to Spectra, Comcast Spectacor owns and operates the National Hockey League's Philadelphia Flyers and the Wells Fargo Center venue. Visit us at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information. Contact Information

Spectra Ticketing & Fan Engagement Launches Virtual Recruiter Software

Acquired

Ballena Technologies offers sports and entertainment venue visualizations. Ballena products serve over 100 venues that are home to NCAA, MLB, NBA, NHL, NFL and MLS teams as well as racing, concert and many other attractions.

Date	10/26/2015
Round	Acquired
Amount
Investors	Spectra
Valuation	$XXM
Revenue	0 FY undefined
Sources	1

First funding	10/26/2015
Last Funding	10/26/2015
Investor	Spectra
Rounds	1 Acquired
Board Seats
Type	Corporation
Location	California

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