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Latest Research Report: Precision Nutrition Market 2023-2030 encompasses major industry trends and dynamics. PUNE, MAHARASHTRA, INDIA, July 31, 2023/ EINPresswire.com / -- “ Precision Nutrition Market ” Research Report offers valuable insights into modern business tendencies, developments plans, and share analysis for top competitors [AgVerdict, Impact NRS, Precision Partners, PNOE, Athletigen, iDNA, ]. It provides deeper insights into business and pricing strategies, key dynamics and technological advancements. Precision Nutrition Market Report offers dashboard overview of industry segmentation by Type [Active Measurement, Standard Measurement], application [Additional Supplements, Medicinal Supplements, Sports Nutrition, Lifestyle Diseases, Inherited Diseases] and regions. Furthermore, the report provides an in-depth analysis of the regional forecast, identifying key growth opportunities in different geographies. 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭? AgVerdict
𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
Market Overview of Global Precision Nutrition market:
According to our latest research, the global Precision Nutrition market looks promising in the next 5 years. As of 2022, the global Precision Nutrition market was estimated at USD Million, and it’s anticipated to reach USD Million in 2028, with a CAGR during the forecast years. This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Precision Nutrition market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region. Global Precision Nutrition Market research report growth rates and market value based on market dynamics, growth factors. Complete knowledge is based on the latest innovations in the industry, opportunities and trends. In addition to SWOT analysis by key suppliers, the report contains a comprehensive market analysis and major player’s landscape. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐛𝐲 𝐓𝐲𝐩𝐞:
𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐭𝐨 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐫𝐞𝐩𝐨𝐫𝐭:
The global Precision Nutrition report comprises of precise and up-to-date statistical data. The report will provide in-depth market analysis of Precision Nutrition industry. All the market competitive players in the Precision Nutrition industry are offered in the report. The business strategies and market insights will help readers and the interested investors boost their overall business. The report will help in decision-making process for gaining momentum in the business growth in the coming years. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐑𝐞𝐩𝐨𝐫𝐭:
Current Industry Trends: The report provides a comprehensive overview of the latest trends in the Precision Nutrition Market, allowing stakeholders to understand the direction in which the industry is heading. Competitor Analysis: The report includes detailed competitor analysis, offering insights into the strategies, investments, growth plans, and market positions of key players in the Precision Nutrition Market. SWOT Analysis: Each competitor's strengths, weaknesses, opportunities, and threats (SWOT analysis) are presented, aiding in understanding their current standing and potential challenges in the market. Market Share Insights: The report offers valuable information on the market share held by each competitor, enabling stakeholders to gauge their relative market presence and dominance. Price and Gross Margin Analysis: Inclusion of price and gross margin analysis for competitors provides insights into their pricing strategies and profitability. Future Projections: The report provides future details and projections, giving stakeholders an idea of how the market is expected to evolve in the coming years. 𝐆𝐞𝐭 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐨𝐟 𝐫𝐞𝐩𝐨𝐫𝐭 - https://www.marketresearchguru.com/enquiry/request-sample/23066199?utm_source=EIN_Krishna
𝐓𝐎𝐏 𝐑𝐄𝐆𝐈𝐎𝐍𝐒 𝐀𝐑𝐄:
The market has been segmented into various major geographies, including “North America, Europe, Asia-Pacific, South America”. Detailed analysis of major countries such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭:
COVID-19 effects on growth figures. Statistical analysis pertaining to market size, sales volume, and overall industry revenue. Organized mentions of major market trends. Growth opportunities. Advantages and disadvantages of direct and indirect sales channels. Insights regarding traders, distributors, and dealers present in the industry. 𝐅𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐊𝐞𝐲 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝:
What are the key drivers of growth in the Precision Nutrition market, and how do they vary across regions and segments? How are advancements in technology and innovation affecting the Precision Nutrition market, and what new opportunities and challenges are emerging as a result? Which market players are currently leading the pack in terms of market share and product innovation, and what strategies are they employing to maintain their positions? What regulatory and policy changes are on the horizon that could impact the Precision Nutrition market, and how are market players adapting to these changes? What are the emerging trends and market disruptors that are likely to shape the Precision Nutrition market in the years to come, and what can businesses do to stay ahead of the curve? How are consumer preferences and behaviors evolving with regard to Precision Nutrition, and what implications do these trends have for market players?Which are the five top players of the Precision Nutrition market? How will the Precision Nutrition market change in the upcoming years? Which product and application will take a share of the Precision Nutrition market? What are the drivers and restraints of the Precision Nutrition market? Which regional market will show the highest growth? What will be the CAGR and size of the Precision Nutrition market throughout the forecast period? What is the current market size, what will the market size be in 2030 and what will the growth rate be? What are the challenges to grow in the market? What are the market opportunities and challenges faced by the key vendors? Who are the major competitors and what is their strategy? What are the barriers to entry for new players in the market? 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 (𝐏𝐫𝐢𝐜𝐞 3380 𝐔𝐒𝐃 𝐟𝐨𝐫 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞-𝐮𝐬𝐞𝐫 𝐥𝐢𝐜𝐞𝐧𝐬𝐞) - https://marketresearchguru.com/purchase/23066199?utm_source=EIN_Krishna
Sambit kumar

2023 Precision Nutrition Market: Trends and Forecast 2030 | A Detailed Sales Channel Analysis Report

(Illustration by SportTechie, Photo courtesy of Athletigen.) Genetic information will soon be a standard part of sports, used to customize training, personalize nutrition, and even to identify talent. Over the last few years, DNA analysis firm Athletigen and elite track and field training facility Altis have been working together to explore and develop that future. Through collaboration, both Altis and Athletigen have been hoping to gain a head start in this race, learning what genetic information is important and how to convert that into actionable insights. A new product launched by Athletigen on Tuesday, the Altis Sport Performance Report , is hoping to bring some of what the two organizations have learned to consumers, both pro and amateur. Altis’s athletes have been the lab rats that Athletigen can study, a population of highly fit individuals who closely follow training and nutrition protocols, generating accurate data that give context to the results from genetic testing. John Godina, a three-time Olympian who founded Altis in 2013, describes his organization as something between a training center and an educational and research institute. “[Altis] is a great science lab,” he said. “It gives us a chance to do stuff in a controlled environment that can benefit all kinds of different people.”
More than a dozen Altis-trained athletes competed at the Rio 2016 Olympic Games, including Canadian sprinter Andre de Grasse, who brought home silver from the 200m and bronze from both the 100m and 4x100m relay. Athletigen would not confirm which Altis athletes have been screened, citing privacy concerns, but the number reaches above 100. Through Altis’s apprentice coach program, Athletigen has also engaged with hundreds of coaches, and, by extension, may have impacted the training of thousands of athletes. Akeem Haynes with his bronze medal. (Courtesy of Athletigen)
Akeem Haynes, a teammate of de Grasse both at Altis and in the 4x100m relay at Rio 2016, is quoted on Athletigen’s website about his experience with genetic testing. “Athletigen gave me different insight, gave me a slight edge … Anywhere an athlete can have a slight edge is huge.” (Haynes received financial support from Athletigen in the run up to the Games.) When the sequencing of the human genome was completed in 2003, that effort had taken 13 years and cost $2.7 billion. Athletigen now charges $199 and takes four to six weeks to scan a person’s DNA for the different gene variants used in the Altis report. (The company scans for more than 850,000 gene variants, but the majority of these are not yet associated with athletic performance or ability.) While Athletigen has previously offered athletes DNA-based advice, the new report is the first that is specifically tailored as a result of its work with Altis. The report offers information and advice based on more than 50 gene variants related to 22 different relevant traits, from fat metabolism to muscle growth, and caffeine sensitivity to error avoidance. Athletes are given information on how their gene variant might affect each trait, details on how common a variant is in the general population, an explanation of each gene’s role, and advice on how this knowledge could be used to adjust training, recovery, and nutrition. The aim of the report, according to CEO and cofounder Jeremy Koenig, has been to combine his company’s genetics knowledge with Atlis’s coaching experience and training recommendations. Athletigen also includes a scientific confidence level for each trait. The highest confidence, A, requires the gene variant-to-trait association to have been tested in at least three independent studies of at least 1,000 individuals. One or more of those studies needs to have considered different ethnic groups. Athletigen looks for genetic variations that are known as single nucleotide polymorphisms or SNPs (“snips”). These are changes in a single base—the DNA letters A, C, G, and T—at a specific location, but they can also indicate larger substitutions in sections of the surrounding code. An example is the rs1815739 SNP on the ACTN3 gene of chromosome 11. This gene encodes a protein called alpha-actinin-3, which is found only in fast-twitch muscle fibers. But when the usual C at the rs1815739 location is switched out with a T, production of the protein is disrupted, favoring slow-twitch fibers instead. Theoretically, having the CC genotype, one letter for each of the relevant bases on the maternal and paternal copies of chromosome 11, should confer an advantage in power sports—that variant has become known as the “sprint gene.” But most people with the sprint gene are not sprinters, and not all sprinters have the sprint gene. Combining various studies together implies that as many as 25% of the US population could have that variant. Those statistics create a problem for direct-to-consumer genetic testing in sports: the sprint gene seems to be neither essential to, nor predictive of, athletic destiny. In 2015, many of the sports-genetics research initiatives being run by universities around the globe were unified under the banner of the Athlome Project , an enterprise reminiscent of the idea that started this all, the Human Genome Project. The group of 24 leading researchers behind the Athlome Project published a consensus statement in the British Journal of Sports Medicine that November warning that “genetics tests have no role to play in talent identification or the individualised prescription of training to maximise performance.” A year later, the Australian Institute of Sport echoed that opinion in the same journal , and an article  by Rebecca Robbins published on STAT in November 2016 warned of this growth of genetic testing in sports, expressing concern that the science might not yet back the claims companies are making. Get the latest sports tech news in your inbox. Genetic variants are only classified as SNPs if they occur within at least one percent of the population, “and everything that’s present in more than one percent of the population can’t be that bad,” explained Mikael Mattsson, an exercise physiologist and researcher in a genetics lab at Stanford University. (Mattsson was also a contributor to the BJSM consensus statement against genetic testing in sports.) “And if it can’t be that bad, it can’t be super good, either.” Each SNP might also only contribute a small amount to any one trait, so to accurately determine the genetic impact on that trait could require studying tens if not hundreds of relevant SNPs. According to Eric Topol, a professor of genomics at the Scripps Research Institute in La Jolla, Calif., “We’ve jumped the gun by taking these soft markers and making too much out of them.” The problem, Topol explained, is that our ability to test for SNPs far outstrips our knowledge of their importance. Coaches at Altis arrived at a similar conclusion to the BJSM consensus statement: There is virtually zero value in tests for variants of ACTN3. “We can look at the ACTN3 gene, and if you don’t have that, there’s nothing much we can do about it,” said Altis CEO Stuart McMillan. “So it’s not going to affect what we do in the least.”
Jeremy Koenig, who left a research job developing fertility screens at Performance Genomics to found Athletigen, emphasizes that his company has no interest in talent identification, and that sports genetics shouldn’t be about classifying gene variants as either good or bad. “You can’t really pass or fail a genetic test,” he explained. Koenig calls DNA “our collective technology,” and lists the philosopher Alan Watts as one of his thought idols. “Things are as they are,” Watts once said. “Looking out into the universe at night, we make no comparisons between right and wrong stars, nor between well and badly arranged constellations.”
Athletigen DNA analysis kit. (Courtesy of Athletigen)
Koenig believes that the information extracted from Athletigen’s analysis can be empowering, whether or not it seems to show a genetic advantage or disadvantage. He is also careful to meter any expectations of what the results might hint at. “In some incidences we’re very confident [in the science], and in others it’s early days,” he said. “That comes back to the scientific process. Part of that scientific process is being transparent with the state of the research.”
“We’re certainly not in a space where dark chocolate and red wine are good for you one day, and the next day they’re not.”
Koenig ran track at Dalhousie University, competing in the 60m indoor sprint. He has also worked as a strength and conditioning coach, mostly with hockey players. Past clients have included former NHL players James Sheppard and Sean O’Donnell. Boston Bruins two-time All-Star Brad Marchand is quoted on Athletigen’s webpage. “In today’s NHL, simply working hard is not enough. Using Athletigen ensures that I am exhausting my efforts in the right direction. Knowing my genetics means that there is no wasted effort.”
Though Altis predominantly works with track and field athletes, Koenig sees the knowledge gained from the partnership as being relevant across all athletic disciplines. “Track and field is the foundation for all sports,” he explained. At its core, Athletigen is a social technology company. The more athletes who sign up, the more powerful Athletigen’s database will become. Even the most ardent critics of direct-to-consumer sports genetics see huge potential in that. “In the future they might build their database and do the analysis from their data, which could be very beneficial,” Mattsson said. “If we got the really extreme phenotype—top notch athletes—and we sequenced them,” Topol said, “we eventually will learn.”
Jeremy Koenig talks at an Altis apprentice coach program seminar. (Courtesy of Athletigen)
And Koenig emphasizes the partnership with coaches has become a key part of his company’s platform . According to Dan Pfaff, Altis’s head coach who has experience coaching athletes at 10 different Olympic Games, “Athletigen showed me how DNA can be used to help people achieve world-class performance.”
The new Altis report is designed to provide recommendations from Altis’s coaching staff based on insight on an athlete’s genetics gleaned from Athletigen’s analysis. For those who wish to know more, the report also includes videos of seminars from Altis’s apprenticeship coaching program. The aim, according to Koenig, is to combine genetics and coaching expertise without overwriting tried-and-true training methodologies. “[Not just] How do we get this into the hands of athletes,” Koenig said, “but how do we do it in a way that benefits them.”
As much as each athlete might be interested in his or her personal genetic score, Athletigen’s real product might be the community itself. Related

Athletigen and Altis Seek to Turn DNA Insights Into Coaching Advice

Superstar athletes turn to these startups to stay on their game. LeBron James . Tom Brady . Serena Williams . Shalane Flanagan. You might have noticed that today's biggest sports stars have something in common: Instead of slowing down once they pass 30--traditionally the age at which elite athletes begin to decline--they, somehow, get better. There are entire industries behind this longevity revolution. New testing services claim to pinpoint everything from which injuries athletes must guard against to what foods they should avoid. Sophisticated training methods condition muscles more efficiently while avoiding unwanted wear-and-tear. And a slew of new recovery technologies offer the promise of instant rejuvenation for bodies and minds pushed to the breaking point. Many entrepreneurs are already experimenting with forms of body hacking. Why not take note of what the world's star athletes are doing? My new book, Play On: The New Science of Elite Performance at Any Age, details just how the pros do it--and what the rest of us can learn from the techniques they're employing, from the cutting-edge to the just plain out-there. Testing
At Causenta Wellness in Scottsdale, Arizona, Thomas Incledon oversees extensive blood testing to detect food allergies or toxin exposures that could affect performance. After a career-best season at age 36, Baltimore Ravens linebacker Brendon Ayanbadejo credited  Incledon's dietary advice (which included: Stop eating blueberries). Services like Athletigen, based in Halifax, Nova Scotia, offer DNA analysis specifically for athletes. Founded by Jeremy Koenig, a collegiate sprinter turned scientist, Athletigen says its personalized training and nutrition recommendations help athletes perform better  and avoid injuries. Every off-season, NBA players flock to P3 in Santa Barbara, California, where Marcus Elliott uses force plates and 3-D motion capture to analyze their movements for signs of old injuries. Those compensation patterns can cause musculoskeletal problems and limit explosiveness. Training
San Francisco-based Halo Neuroscience released its first product in 2016, and it's already a must-have in pro and Olympic training centers. Developed by Daniel Chao, it's a headset that uses transcranial direct current stimulation--zapping the brain with electricity--to speed strength gains and learning skills. Blood flow restriction training works by compressing veins that bring blood back to the heart during exercise, keeping it where it can trigger an enhanced muscle-building response. Kaatsu Global, led by former Olympic swim coach Steven Munatones, turned the work of sports scientist Yoshiaki Sato into a program­mable device that can be used anywhere. Outside the sports world, it's popular among high-performers at Facebook and in the Navy SEALs. Avoiding fatigue buildup is key to maximizing older competitors' performance. Catapult Sports, based in Melbourne, makes a wearable that monitors training loads and determines when athletes need to rest. It's marketed to pros--the Golden State Warriors use it--but a New York City rec league soccer team of venture capitalists paid $120,000 for a package of wearables and data analysis. Recovery
Cryotherapy, which uses extreme subzero temperatures to combat inflammation and muscle soreness, is everywhere, thanks in part to famous devotees like Floyd Mayweather and Tony Robbins. Since 2009, Jonas and Emilia Kuehne have been freezing athletes and celebrities at their Beverly Hills clinic, Cryohealthcare. Through a sister company, they sell home cryo chambers: $49,000 for a sit-in unit, $98,000 for a walk-in model. To know when their bodies are ready to train again, many athletes (including soccer players on MLS's Seattle Sounders) use systems like those from the Helsinki-based Omegawave, which measure electrical activity in the heart and brain to gauge fatigue levels in the autonomic and central nervous systems. Hyperbaric oxygen therapy is controversial. Practitioners, like tennis champion Novak Djokovic, say sitting in a pressurized pod breathing concentrated oxygen helps them bounce back faster during grueling tournaments, and Joe Namath believes it healed his brain from the effects of multiple concussions. But studies suggest it doesn't do much, and some scientists believe it could even promote cancer. Spend less, perform better
You don't have to drop thousands on blood tests and a cryo tank to achieve better physical energy and mental clarity. Here are a few no- or low-cost performance hacks that work as  well for stressed executives as they do for the pros. 1. Periodize your performance.Whether you're ramping up for a product launch or a marathon, gradually increase workload volume and intensity over time, and build in downtime afterward to recover for the next big effort. 2. Eat for energy. Whatever your meeting schedule, never go more than two to three hours without getting some calories. Add protein, like almond butter, to a high-carbohydrate snack to avoid a sugar crash. 3. More sleep is better. Starting a company is a 24/7 job, but there's a reason elite older athletes like Roger Federer and Deena Kastor sleep 10 or more hours a day in a blackout-dark room with their cell phones shut off. If you can't get that much, improve sleep quality by aiming for the same bedtime every night. 4. Use positive self-talk. Clinical trials show endurance athletes who maintain an upbeat inner monologue run faster and longer as a result. When you need a shot of motivation, talk to yourself. (Just not too loudly.) Published on: May 1, 2018
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How Science Helps Age-Defying Athletes Like LeBron James and Serena Williams Stay Competitive

The Future of Sports Medicine
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The Future of Sports Medicine
Not only the experience of sporting activities and events, but also rehabilitation after sports injuries are changing due to cutting-edge technologies. In sports medicine, the future holds a shift towards prevention through genomics, nutrigenomics, countless trackers, and wearables, while there are many great technologies which aim to alleviate the pain and shorten the time of recovery – if, against all odds, a sports injury still happens. Technology will change the experience of sports injuries and rehabilitation
When was the last time you went out for a run without Endomondo or had a bike tour without Strava? Have you thought about how different the commentaries for live football or basketball matches were only a couple of years ago? Where were those sixteen cameras that have been monitoring the field and performance of football players since 2007? Where was the hawk-eye technique to track the trajectory of balls in cricket or tennis before 2001? What about professional timer services? Who saw whether the ball was in or out if not the camera? The experience of sports and following sports events radically changed in the last two decades due to technology. The assessment of performance, the training methods, the episode of cheering for your team – all activities connected to sports have been hijacked by technology. The most painful event of them all, being a victim of a sports injury, is no exception either. There are many technologies which aim to improve the state of sportsmen and sportswomen going through the rough period of recovery, as well as technology-based methods to prevent those injuries. The appearance of the following tools falls neatly in line with the general trends, namely that there is a palpable shift from proactive to preventive medicine. Source: Georgia Tech Engineers Magazine
Here, we collected the most relevant and exciting examples, which could help professionals in sports medicine make sportsmen and sportswomen less prone to injuries and if an accident happens they can recover in less time. Preventing sports injuries
Technology gathers data about every second of the performance of the players during training or the actual race. Data not only helps to analyze, create new strategies and thus boost players’ performance in the arena but can also monitor health state and warn about overstraining. Current scientific achievements also give the chance to sports fanatics to dig deeper and discover what health risks they carry in their genes or what diet they should follow to stay on top for a long, long time. 1) Preventive genomics
What if your genes could tell you how you should change your work-out or your overall training to prevent injury? Or what kind of nutritional demands do you have? Wouldn’t life be more comfortable if you could personalize your training regimen or your diet based on your genetic background? It is already possible. The Nova Scotia-based performance company, Athletigen Technology Inc. works with several athletes aiming to use collected DNA information to improve performance, health, and safety. These genetic tests reveal additional insight about a possible heightened risk of injury or specific nutritional demands. Later, these results allow the helpers of an athlete to adjust his or her workout plan and nutrition accordingly. Source: medium.com
With regards to the appropriate diet plan for athletes, the new field in dietetics, nutrigenomics could be the answer. In my case, the data of my entire DNA sequence at home in a digital file showed that I’m sensitive to caffeine and process alcohol more thoroughly than most people (I’m Hungarian after all). But you don’t have to figure out this information by yourself. There is a California-based start-up, Habit , which might help you with that. If you send back their required blood sample kit , they will analyze your DNA, and create a personalized meal plan that works best for your body. The spread of nutrigenomics could be of massive help for athletes to find the right diet boosting their performance to reach new records and make their immune systems stronger to fight off diseases and prevent injuries easily. 2) Monitoring health through sensors and wearables
There is a gazillion of healthcare wearables and sensors out there which aim to support training, keep sports professionals healthy while help them reach their very best. Most of the time, they offer constant health data management, real-time performance monitoring, and immediate feedback. We already know about Pebble Time and the Android Sleep App which follow your sleeping habits; Fitbit Surge or Fitbit Ionic tracking your fitness activities, while PIP giving you an overview of your stress levels. However, there are many specialized tools for monitoring the stress load and performance of players to avoid fatigue-induced injuries. For example, athletes who do lots of jump roping during their training might want to try Vert . It helps them measure and improve their jumping capabilities; and know when they are nearing an unsafe level of fatigue that may lead to injury. Blast Motion does something similar. It tracks and analyses players’ swings during training to optimize performance and decrease the risk of injury. Osman Hassan Ahmed, a physiotherapist to the Football Association in the UK, told The Medical Futurist that in the future, sportswear will be able to show the clinician standing at a playfield’s sidelines vital physiological data in real-time. That will enable them to gain an accurate picture of the individuals’ status; and combining this with GPS data may also help to make decisions as to when to substitute the player in a match or to remove him from the field of play when training, he added. 3) Prevention through sensory garments, helmets, mouth guards
The Australian company, Catapult Sports is considered one of the biggest suppliers of sports tracking devices . More than 1500 professional teams are using their trackers worldwide. Players wear their small, pocket-sized GPS trackers on the back of their training tops, and the device tracks over 100 metrics from speed through heart rate until acceleration. As a consequence, the coach can monitor players’ information on the sidelines in real time – just as Hassan Ahmed said. Players in the National Football League wear the chip of Zebra Technologies on their shoulders that send data to receivers placed around the stadium. Maryland-based Zephyr Technology backed by Medtronic produces among others a bio-harness, which allows coaches to see the intensity of a specific training regarding biomarkers, such as heart rate, temperature or acceleration. The company’s trauma-monitoring patches that stick to the player’s body measure force and impact so that specialists could have more data about concussion risks for football or hockey players. Source: Salt City Hoops
Beyond gadgets, imagine chips and clothing measuring vital signs and devices boosting performance actively! Many athletes in professional clubs now wear unique shirts that measure their vital signs during practice or even games. HexoSkin developed a shirt with sensors woven into it that measure heart rate, breathing, number of steps, pace, and calories burned. The London-based D30 introduced a smart material this year. It provides terrific shock absorption and impact protection capabilities, which are naturally an ideal fit for basically every sport. In the future, many high-contact sports, where players have to use helmets for their safety will utilize high-tech hard-hats. These helmets utilize shock absorbers that release air when the head has suffered an impact . This air inflates the protective interior of the helmet and reduces the amount of quick movement the head sustains, thus reducing the chance of a concussion. Special mouth guards can now even alert athletes if they are at risk for a shock: sensors warn the player when an injury that could lead to a concussion has occurred. Sports injury rehabilitation
As the Tao says, injuries happen. Technologies might decrease the occurrence rate, but accidents will still occur in the future. However, state-of-the-art diagnostics and appropriate rehabilitation tools could shorten the time of recovery and alleviate the pain along the way to feel well again. Regarding diagnostics, portable medical devices and real-time visualization will make a difference in the future. Osman Hassan Ahmed says that musculoskeletal ultrasound is becoming more common in elite sport. He thinks that’s a forward-looking solution, but it would be great if the technology emerged to a level where a clinician could have an on-pitch scanner which could work through clothing and wouldn’t need conducting gel. Start-uppers – here’s an idea for success. Go for it! 1) Revolutionary rehabilitation technologies: anti-gravity treadmill, exoskeletons
After breaking a bone, injuring a knee or rupturing a ligament, it takes much time and a long rehabilitation process to be able to do sports again. The AlterG Anti-Gravity Treadmill allows patients to work-out without bearing their full body weight. The machine can take over between 20-100 percent of the original weight enabling to move muscles and bones without overstraining them. The treadmill could do wonders not only in sports rehabilitation but also in neurological, orthopedic, senior rehabilitation or with weight loss . Another product of the company, the Bionic Leg provides patient-initiated motor assistance during sit-to-stand exercises, overground walking, and stair climbing. It strengthens weak muscles, increases balance, and helps patients to learn faster how to walk again! Going one step further, complex robotic structures called exoskeletons could also support rehabilitation in the future. They could help the recovery of stroke or spinal cord injury patients, and already let paralyzed people walk again. For example, a gait-training exoskeleton, suit helped Matt Ficarra, paralyzed from the chest down, walk down the aisle on his wedding day! How amazing is that? 2) HawkGrips, dynamometers and exercising machines
Sometimes the worst stories have the most hopeful endings. In 1997, Frank Osborne broke his neck, back, wrist, arm and both shoulders in a terrible ski accident . As a result, he struggled with debilitating pain for more than a decade. Thirty surgeries, extensive physical therapy, and alternative treatments offered little help. Until he met Instrument Assisted Soft Tissue Mobilization (IASTM) treatments, where a hard-edged instrument made of metal, plastic or ceramic is used to add shearing stress to soft tissue to enhance the body’s healing response. The method was so effective that he promised to make the best instruments for the technology. That’s how HawkGrips was born. The Baltimore-based international company, BTE , offers complex rehabilitation systems in over 35 countries. It has various rehabilitation equipment, such as the Primus RS dynamometer or the Eccentron, resistance trainer. The former evaluates patients’ movements – how firm their grip is, whether they can lift a box – so the physician can assign the appropriate rehabilitation exercises for them. In case of the Eccentron, the exercising machine is an essential part of both rehabilitation and performance enhancement . It targets purely eccentric exercise for both assessment and then sets up an appropriate training program. 3) AR/VR in sports medicine
Although virtual reality and augmented reality is already used in several medical specialties, their application in sports medicine is limited, explained Osman Hassan Ahmed. However, given the unique demands of this discipline, he believes that blending existing evidence-based rehabilitation strategies with cutting-edge VR technologies which could replicate the players in their own stadium, the noise of the fans would be a valuable adjunct. Fortunately, there are already some positive examples leading the way to the full-blown utilization of VR in sports medicine. Israeli start-up VRPhysio harnesses the power of gaming technology to help treat neck, spinal and other injuries through VR and rehabilitating games. It has created a platform that makes physiotherapy exercises easily accessible and enjoyable to patients , while also being easily monitored and analyzed by doctors and physiotherapists. In the future, the appearance of VR/AR will be more frequent in sports medicine. Some visualize an augmented reality app which helps physicians check the collisions of players in real time sitting on the bench next to a trainer, assess the impact and make the decision whether or not a player should be taken off the field. It’s a wonderful idea, and just as AR could assist surgeons before complex operations or med students in their practice, this app might be used both for training or in real sports events. Here, another way to disrupt medicine and another idea for start-uppers. The future indeed seems to be exciting! Just as every other specialty, sports medicine will change a lot due to AR/VR, trackers, wearables or exoskeletons. The challenge is to learn how to use those technologies to make sports medicine physicians better at their job without losing the human touch. Patients need interaction while they can enjoy the benefits of using digital health. Subscribe to

The Future of Sports Medicine

Mariner XVu Sales Growth Tops 30%

Kinduct Technologies (formerly Leader Interactive) develops intelligent health, fitness, and sport performance software and content. The company's product, Kinduct, provides organizations with dynamic, expert-driven applications that help standardize the delivery of knowledge, content, and programming down through an organization to the grassroots levels. Its interactive, white-labelled approach has led the company to partnerships with some of the world's leading healthcare, sport, fitness, military, education, and corporate wellness organizations.

On September 22, 2020, Kinduct Technologies was acquired by mCube. The terms of the transaction were not disclosed.

Kinduct Technologies

`` The partnership with Kinduct Technologies is an exciting opportunity , with both companies focused on pushing the limits of human performance , '' says Athletigen Technologies Inc. CEO , Dr. Jeremy Koenig .

Athletigen and Kinduct Team Up to Harness Athletic Potential

Baylor University is a private Christian university and a Research 1 institution. The university serves more than 20,000 students, offering a range of undergraduate and graduate programs that focus on interdisciplinary research. Baylor University serves students seeking higher education in fields including arts, sciences, business, law, nursing, and engineering. It was founded in 1845 and is based in Waco, Texas.

Baylor University

ALTIS specializes in sports education, focusing on coaching for speed, power, and strength training in Track and Field and Team Sports. The company provides learning opportunities that include digital courses, in-person programs, and training equipment aimed at enhancing the skills of coaches and improving athletic performance. ALTIS serves the coaching and sports training community, offering resources and education to coaches. It was founded in 2006 and is based in Scottsdale, Arizona.

ALTIS

Athletigen Technologies

Performance Genomics

Exponential Partners

Cornell University

Seed VC

Athletigen Technologies operates at the intersection of athletic excellence and scientific rigor. The company's main service is a precision performance platform that combines DNA insights with environmental assessments to help coaches and athletes develop customized training programs. The company primarily sells to the sports and health industries. It was founded in 2014 and is based in Halifax, Canada.

Date	Round	Amount	Investors	Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.	Revenue	Sources
7/21/2017	Debt	$0.05M	Undisclosed Investors	$XXM	0 FY undefined	1
10/14/2015	Seed VC	$XXM	Subscribe to see more	$XXM	0 FY undefined	10

Date	7/21/2017	10/14/2015
Round	Debt	Seed VC
Amount	$0.05M	$XXM
Investors	Undisclosed Investors	Subscribe to see more
Valuation	$XXM	$XXM
Revenue	0 FY undefined	0 FY undefined
Sources	1	10

First funding	Last Funding	Investor	Rounds	Type	Location
10/14/2015	10/14/2015	Exponential Partners	1 Seed VC	Venture Capital	California
00/00/0000	00/00/0000	Ray Muzyka	Subscribe to see more	Angel Investor (Group)
00/00/0000	00/00/0000	Content Bloom	Subscribe to see more	Corporation	Texas

First funding	10/14/2015	00/00/0000	00/00/0000
Last Funding	10/14/2015	00/00/0000	00/00/0000
Investor	Exponential Partners	Ray Muzyka	Content Bloom
Rounds	1 Seed VC	Subscribe to see more	Subscribe to see more
Board Seats
Type	Venture Capital	Angel Investor (Group)	Corporation
Location	California		Texas

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Athletigen Technologies

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