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Founded Year

2013

Stage

Series A | Alive

Total Raised

$46.02M

Last Raised

$45M | 2 yrs ago

Mosaic Score

+70 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Sensor Tower

Sensor Tower is a mobile app market intelligence firm. Sensor Tower provides enterprise-level data on mobile apps and publishers through its Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics for a number of global markets. It began by offering mobile SEO and spp store optimization. The company initially aimed help users optimize app search rankings. SensorTower enables users to improve keywords and expose apps to more users.

Sensor Tower Headquarters Location

275 Battery St Suite 800

San Francisco, California, 94111,

United States

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Sensor Tower's Products & Differentiation

See Sensor Tower's products and how their products differentiate from alternatives and competitors

  • Sensor Tower

    Navigate the digital landscape with Sensor Tower’s next-generation, market-leading digital analytics platform

    Differentiation

    Our biggest differentiators are the scope and accuracy of our data sets and our consultative account management process that continuously helps our customers achieve their mobile goals. 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Latest Sensor Tower News

European app makers are spending $1.5 billion on social channels a month

Sep 29, 2022

Social media is now a crucial tool to connect people around the world and help families and friends stay in touch. During the summer of 2022, European advertisers spent around $1.5 billion a month on social channels, according to research from Sensor Tower. Spotify advertises across more diverse range of social channels Spotify and Amazon Music were the most downloaded music apps in the UK since 2019. Interestingly their advertising strategies have been very different. Amazon Music dedicated 88% of its ad budget to Facebook and 11% to Instagram while Spotify allocated the majority of its budget to Instagram (45%). Spotify’s ad strategy encompasses a much broader range of social channels, including Facebook (20%), Snapchat (18%) and TikTok (17%). The company tended to use the The post European app makers are spending $1.5 billion on social channels a month appeared first on Business of Apps.

Sensor Tower Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Sensor Tower Rank

  • When was Sensor Tower founded?

    Sensor Tower was founded in 2013.

  • Where is Sensor Tower's headquarters?

    Sensor Tower's headquarters is located at 275 Battery St, San Francisco.

  • What is Sensor Tower's latest funding round?

    Sensor Tower's latest funding round is Series A.

  • How much did Sensor Tower raise?

    Sensor Tower raised a total of $46.02M.

  • Who are the investors of Sensor Tower?

    Investors of Sensor Tower include Riverwood Capital, Bertelsmann Digital Media Investments, Ariel Poler, Rembrandt Venture Partners, Merus Capital and 5 more.

  • Who are Sensor Tower's competitors?

    Competitors of Sensor Tower include data.ai.

  • What products does Sensor Tower offer?

    Sensor Tower's products include Sensor Tower and 1 more.

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