Jun 11, 2025

The company reached nearly ₹1 crore in monthly revenue within 6 months of Quick Commerce onboarding with a production run rate nearing 150 tonnes per month across its range of biofortified staples. Its flagship biofortified atta has quickly emerged as one of the most loved atta brands in India , earning 4.5+ star ratings on Blinkit and rave reviews from consumers who frequently call it “best in class.” It's also among the fastest-growing new brands on Blinkit , driven by strong repeat rates and taste familiarity. As it charts its path toward a ₹100 crore revenue milestone in FY 26–27, Better Nutrition is doubling down on quick commerce expansion through platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket , while also strengthening presence on marketplaces like Amazon, Flipkart, and JioMart The company is now preparing to scale its next wave of products – zinc and iron enhanced pulses , and high zinc and protein rice – aiming to make biofortified staples the new default in Indian kitchens. Alongside this, it plans to ramp up R&D, onboard senior talent, and expand aggressively across Tier 2 cities with its high-impact, capital-efficient model. Better Nutrition India's first biofortified food brand, is poised to surpass ₹100 crore in revenue in FY 26–27 across its group businesses, charting a remarkable 5X year-on-year growth. This milestone follows the brand's steady but compelling emergence as a staple in Indian households – driven by deep consumer trust, a breakout performance across quick commerce platforms, and national visibility after its appearance on Shark Tank India Season 4 in February. Since then, Better Nutrition has scaled nearly 10X — growing from ₹10 lakh to over ₹1 crore in monthly revenue , becoming one of the fastest-growing clean-label staples brands in the country. Within just six months of launch, Better Nutrition's consumer vertical has scaled to nearly ₹1 crore in monthly revenue, while the company's cumulative monthly run rate across group businesses has crossed ₹2.5 crore, with a production run rate of nearly 150 tonnes/month. All this has been achieved through a lean, capital-efficient model designed to scale both sustainably and impactfully. Founded with a clear mission to make its products the default choice in every Indian kitchen, Better Nutrition started with biofortified atta and rice, staples naturally richer in iron, zinc, and protein, and has since expanded into essential categories like pulses and cooking oils. Its commitment to clean nutrition, without synthetic additives or exaggerated health claims, is redefining everyday eating for Indian households. “Our mission has always been to address the nutritional gaps in India, not through fads or supplements, but through the very food that people consume every day. Staples are what feed this country: atta, rice, dal, oil, and yet, they've seen the least innovation from a health perspective. At Better Nutrition, we're not trying to be flashy or momentary; we're building something foundational. When you change what's on people's plates in a meaningful way, you don't just improve health — you influence productivity, learning outcomes, and long-term well-being. That's the scale of impact we're working towards,” said Prateek Rastogi, Co-founder, Better Nutrition. “The idea behind Better Nutrition stemmed from a simple but powerful insight — true impact on public health in India can only happen when better choices are made easily accessible and affordable to the masses. Fortifying daily staples with essential micronutrients allows us to meet people where they are, without asking them to drastically change habits or pay a premium. Our goal is to democratize health, starting with food that already forms the bedrock of every Indian household,” said Aishwarya Bhatnagar, Co-founder of Better Nutrition. Backed by a robust supply chain and growing consumer trust, the company is scaling across multiple channels, including Quick Commerce platforms like Blinkit, Swiggy Instamart, BigBasket, and Zepto, as well as leading e-commerce marketplaces such as Amazon, Flipkart, and JioMart – alongside a high-AOV Direct-to-Consumer platform, betternutritionforall.in Better Nutrition's capital-efficient model continues to be a key strength. Operating with a lean team and centralized logistics, it has created a scalable system that keeps overheads low while margins remain healthy. Driving this efficiency is a powerful backend, a farmer-led supply chain supported by over 20,000 growers through the Kisan Ki Dukan initiative. This ensures traceability, year-round availability, nutrient profiling, and pricing control. About Better Nutrition Better Nutrition is committed to addressing the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. The company has garnered recognition for its innovative approach, including securing investment from prominent figures like PV Sindhu, Masterchef Pankaj Bhadouria, and featuring on platforms such as Shark Tank India Season 4. Headquartered in Lucknow, Uttar Pradesh, Better Nutrition continues to lead the way in promoting health and wellness through its range of biofortified products. ​ Disclaimer We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support. Riding on strong consumer traction and operational momentum, Better Nutrition is now gearing up for its next phase of growth. The company reached nearly ₹1 crore in monthly revenue within 6 months of Quick Commerce onboarding with a production run rate nearing 150 tonnes per month across its range of biofortified staples. Its flagship biofortified atta has quickly emerged as one of the most loved atta brands in India , earning 4.5+ star ratings on Blinkit and rave reviews from consumers who frequently call it “best in class.” It's also among the fastest-growing new brands on Blinkit , driven by strong repeat rates and taste familiarity. As it charts its path toward a ₹100 crore revenue milestone in FY 26–27, Better Nutrition is doubling down on quick commerce expansion through platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket , while also strengthening presence on marketplaces like Amazon, Flipkart, and JioMart The company is now preparing to scale its next wave of products – zinc and iron enhanced pulses , and high zinc and protein rice – aiming to make biofortified staples the new default in Indian kitchens. Alongside this, it plans to ramp up R&D, onboard senior talent, and expand aggressively across Tier 2 cities with its high-impact, capital-efficient model. Better Nutrition India's first biofortified food brand, is poised to surpass ₹100 crore in revenue in FY 26–27 across its group businesses, charting a remarkable 5X year-on-year growth. This milestone follows the brand's steady but compelling emergence as a staple in Indian households – driven by deep consumer trust, a breakout performance across quick commerce platforms, and national visibility after its appearance on Shark Tank India Season 4 in February. Since then, Better Nutrition has scaled nearly 10X — growing from ₹10 lakh to over ₹1 crore in monthly revenue , becoming one of the fastest-growing clean-label staples brands in the country. Within just six months of launch, Better Nutrition's consumer vertical has scaled to nearly ₹1 crore in monthly revenue, while the company's cumulative monthly run rate across group businesses has crossed ₹2.5 crore, with a production run rate of nearly 150 tonnes/month. All this has been achieved through a lean, capital-efficient model designed to scale both sustainably and impactfully. Founded with a clear mission to make its products the default choice in every Indian kitchen, Better Nutrition started with biofortified atta and rice, staples naturally richer in iron, zinc, and protein, and has since expanded into essential categories like pulses and cooking oils. Its commitment to clean nutrition, without synthetic additives or exaggerated health claims, is redefining everyday eating for Indian households. “Our mission has always been to address the nutritional gaps in India, not through fads or supplements, but through the very food that people consume every day. Staples are what feed this country: atta, rice, dal, oil, and yet, they've seen the least innovation from a health perspective. At Better Nutrition, we're not trying to be flashy or momentary; we're building something foundational. When you change what's on people's plates in a meaningful way, you don't just improve health — you influence productivity, learning outcomes, and long-term well-being. That's the scale of impact we're working towards,” said Prateek Rastogi, Co-founder, Better Nutrition. “The idea behind Better Nutrition stemmed from a simple but powerful insight — true impact on public health in India can only happen when better choices are made easily accessible and affordable to the masses. Fortifying daily staples with essential micronutrients allows us to meet people where they are, without asking them to drastically change habits or pay a premium. Our goal is to democratize health, starting with food that already forms the bedrock of every Indian household,” said Aishwarya Bhatnagar, Co-founder of Better Nutrition. Backed by a robust supply chain and growing consumer trust, the company is scaling across multiple channels, including Quick Commerce platforms like Blinkit, Swiggy Instamart, BigBasket, and Zepto, as well as leading e-commerce marketplaces such as Amazon, Flipkart, and JioMart – alongside a high-AOV Direct-to-Consumer platform, betternutritionforall.in Better Nutrition's capital-efficient model continues to be a key strength. Operating with a lean team and centralized logistics, it has created a scalable system that keeps overheads low while margins remain healthy. Driving this efficiency is a powerful backend, a farmer-led supply chain supported by over 20,000 growers through the Kisan Ki Dukan initiative. This ensures traceability, year-round availability, nutrient profiling, and pricing control. About Better Nutrition Better Nutrition is committed to addressing the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. The company has garnered recognition for its innovative approach, including securing investment from prominent figures like PV Sindhu, Masterchef Pankaj Bhadouria, and featuring on platforms such as Shark Tank India Season 4. Headquartered in Lucknow, Uttar Pradesh, Better Nutrition continues to lead the way in promoting health and wellness through its range of biofortified products. ​ More like this