Ernesta
Founded Year
2022Stage
Series A - II | AliveTotal Raised
$37.5MLast Raised
$12.5M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+84 points in the past 30 days
About Ernesta
Ernesta specializes in custom-sized rugs within the home decor industry. The company offers personalized, designer-quality rugs that are tailored to the exact dimensions required by the customer. Ernesta's products are primarily targeted towards individuals and professionals seeking bespoke home decor solutions. It was founded in 2022 and is based in New York, New York.
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Expert Collections containing Ernesta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Ernesta is included in 1 Expert Collection, including E-Commerce.
E-Commerce
11,423 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Latest Ernesta News
Oct 6, 2025
Ernesta, an accessible luxury direct-to-consumer rug brand launched in 2023 by a Peloton cofounder, is revolutionizing the home decor industry with quick-turnaround custom rugs measured down to the inch. The company’s unique value proposition includes custom rug delivery in two to four weeks, an impressive timeline for any custom category. [To listen to the podcast on Retail Rx, CLICK HERE. ] In this episode of Retail Rx, Ian Fredericks, CEO of Hilco Global Capital Solutions and the executive director of Hilco Global’s retail and consumer platform, chatted with Jennifer Parker, chief sales officer at Ernesta, about the brand’s innovative approach, commitment to customer experience and retail expansion plans. Parker credited her diverse career background — from Bloomingdale’s to Peloton, where she worked with Peloton CEO and Ernesta founder John Foley — for shaping her leadership style and passion for customer-centric strategies. At Ernesta, her focus is on building a strong foundation for growth, fostering collaborative teams and embracing an omnichannel retail strategy. You May Also Like The brand’s hybrid model also allows customers to customize rugs and view real-time pricing online, then step into showrooms to touch and feel the rugs, receive personalized advice and procure samples to experience back in their home. Tags
Ernesta Frequently Asked Questions (FAQ)
When was Ernesta founded?
Ernesta was founded in 2022.
Where is Ernesta's headquarters?
Ernesta's headquarters is located at 322 8th Avenue, New York.
What is Ernesta's latest funding round?
Ernesta's latest funding round is Series A - II.
How much did Ernesta raise?
Ernesta raised a total of $37.5M.
Who are the investors of Ernesta?
Investors of Ernesta include True Ventures and Addition.
Who are Ernesta's competitors?
Competitors of Ernesta include My Beni and 6 more.
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Compare Ernesta to Competitors
RugsUSA operates within the home furnishings industry and offers machine washable, wool, performance, plush, jute, sisal, handmade, and outdoor rugs, as well as rug pads. The company provides products for living rooms, dining rooms, kitchens, bedrooms, and outdoor spaces. It is based in Cranbury, New Jersey.
Jaipur Rugs specializes in the creation of high-quality handcrafted rugs and carpets within the home decor industry. The company offers a range of products including hand-knotted and hand-tufted rugs made from materials like wool, silk, and bamboo silk, designed to enhance living spaces with both modern and traditional patterns. Jaipur Rugs collaborates with rural artisans, providing them with a platform to create and sell their unique designs to a global market. It is based in Jaipur, India.
My Beni, now known as MAANA STUDIOS, specializes in the creation and sale of customizable, handcrafted rugs within the home decor industry. The company offers a range of rugs that can be personalized in terms of size, color, and fringe, crafted from sustainable natural materials and produced in fair trade certified manufactories. MAANA STUDIOS also provides professional and individualized consultation services to assist customers in selecting the perfect rug for their space. It was founded in 2019 and is based in Zurich, Switzerland.
Ruggable is an e-commerce company that offers washable rugs for residential and commercial use. Its main product is a 2-piece rug system that enables customers to wash the top layer of their rug in a home washing machine. It was founded in 2010 and is based in Gardena, California.
Classic Rug Collection specializes in the design and production of designer and custom rugs within the home decor industry. The company offers a range of rugs that are custom-designed for specific interiors, creating unique works of art with a focus on top-quality natural fibers and personal service. Classic Rug Collection caters to a clientele that includes chateau owners, major American artists, and luxury hotels. It is based in Brooklyn, New York.
STEPEVI is a brand specializing in rugs, operating within the interior design and furnishings industry. The company offers a range of customizable area rugs and accessories designed for residential and hospitality spaces. STEPEVI caters to a clientele that values modern luxury and sustainable craftsmanship. It was founded in 1917 and is based in Istanbul, Turkey.
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