M&A valuation multiples for private Ad Tech companies who provide services ranging from ad network optimization to personalized display ads to mobile ad exchanges have seen an incredibly broad range of values since 2010. Over the period, the average P/S ratio within Ad Tech M&A has stood as 6.0x and the median at 4.3x with a range of 0.1x to 28x. (Note: this data is available on CB Insights using valuation multiples search.)
Over time, overall median and average Ad Tech M&A valuation multiples have ticked up. In 2010 and 2011, the average P/S multiple held at 5.6x and the median at 4.3x, but since 2012 the average and median have bumped up to 6.7x and 6.5x, respectively. The chart below highlights the distribution of M&A valuation ranges since 2010.
