The hottest new marketing channel. Auto players & lidar. Loyalty market map.
Are you richer than a first-grader?
Hi there,
Influencer marketing is projected to be an industry worth $5B-$10B by 2020, and babies are taking full advantage.
Kidfluencers can bring in around $100 for every 1,000 Instagram followers. Those with 500K+ followers can rake in $5,000 for a single post — and accounts like LA-based twins @taytumandoakley have over 2.4M followers.
Fast Company dives into the bizarre world of toddlers-turned-social-media-stars and the parents who manage their accounts. You can find the article in The Blurb.
A new generation
4G wireless technology has become the standard for mobile consumers thanks to its reliable connectivity and speed. But it does have limitations.
In the next decade, the rise of connected devices will require networks to transmit huge sums of data in near real-time, and 4G just won’t cut it.
But 5G will. We explain how the next generation of wireless technology works, how it’s transforming industries, and more. Check it out here.
Maybe you’ve heard of it?
We can attest that email does, in fact, work.
How DO they do it?
Uber isn’t a typical company.
It has been comfortable spending huge amounts acquiring drivers and incentivizing users. Its monthly churn rate has reportedly reached nearly 13%. And though it’s known as a ride-hailing company, Uber’s most profitable unit is Uber Eats.
Lidar is one of the most advanced sensors used for autonomous driving tech, but its high costs have led to questions about its practicality.
Now startups are developing new ways to deploy lidar that minimize costs without compromising reliability and accuracy — and they’re getting attention from automakers and auto suppliers.
Bristol-Myers Squibb recently sent shocks through the biotech world when it announced its acquisition of Celgene. The combined company will be a behemoth, offering 9 products that each generated $1B in sales last year.
But Celgene has been one of the most active investors and acquirers in the biotech space. We take a look at what could happen across the R&D landscape if other companies don’t fill the M&A void.
The real MVP
One of the most important positions on the Los Angeles Rams football team is the one held by Ted Rath: keeper of the coach. (He’s also the team’s director of strength training and performance.)
Rath is tasked with pulling coach Sean McVay back when he gets too far onto the field or too close to the officials.
We have one of those, too — we just call it the Editorial Team.
Check out the video in The Blurb.
Faithfully
Loyalty & rewards goes far beyond your favorite neighborhood coffee shop’s punch card.
Top airlines generate billions of dollars from their loyalty program, and ride-hailing cos like Uber and Lyft are launching their own rewards systems.
Finger on the pulse
