Meet the new crop of startups disrupting the women's shaving segment.
Companies like Dollar Shave Club (acquired by Unilever in 2016) and Harry’s have leveraged direct-to-consumer distribution, e-commerce, and vertical integration to redefine the male grooming experience.
Now a small crop of brands are not only revamping the female shaving experience, but also participating in the larger feminine care movement of starting conversations about taboo topics (e.g. women’s body hair).
Many of them also seek to eliminate the “pink tax,” the extra cost women are charged for certain products — like razors — compared to the same products marketed towards men.
From monthly shaving subscriptions to on-the-go razors, we look at how these startups are using product innovation and inclusive branding to shake up the male-dominated grooming space.