New York biotech. Cloud platforms. Amazon + healthcare.
Now I’ve…Had…The Prime Of My Life
Our Amazon in Healthcare research briefing is out. We looked at areas we thought would make the most sense for Amazon to enter and possible strategies for doing so. Get the slides and recording here.
The framework we used was:
1) What existing advantages does Amazon currently have that it could play to?
2) What has been the traditional playbook for Amazon as it enters different areas?
3) What kinds of companies would be at-risk if Amazon entered?
See the five different areas of healthcare we think Amazon might enter and how it might go about doing so here.
Cloudy with a chance of tech giants
An interesting byproduct of Amazon’s size is that it’s making enemies in the new areas it’s pursuing (e.g. healthcare), and potentially losing AWS clients because of it. This happened with Target last year, and now Walmart and Microsoft are teaming up.
The cloud wars between tech giants are heating up, with healthcare being a high growth area of interest due to the explosion of data and need for sophisticated tools to analyze it.
Microsoft recently made two notable hires for its healthcare team to show it’s getting serious about the space. Microsoft is building its future company around Azure and the future of enterprise, so looking at Amazon’s competitors and offering Azure as an alternative to AWS is smart. I’m sure this will happen with other areas of healthcare as Amazon gets deeper into the space.
Google isn’t waiting around either, with the company hiring former Cleveland Clinic CEO Toby Cosgrove to help sell Google Cloud to providers, research institutions, and more. Google has been making a huge push to power the healthcare infrastructure with Google Cloud as its centerpiece, as we talked about in our Google Healthcare Strategy report.
It’s possible that Amazon entering the space will drive existing health giants to partner with its tech giant competitors with non-competitive business models.