The $3.7T wellness industry is influencing the rise of real estate communities focused on holistic health and well-being. This could impact everything from urban planning to transportation to healthcare, and more.
As consumers increasingly seek products and experiences that promote well-being and healthy habits, the wellness space is growing in popularity.
Modern-day “wellness” refers to holistic healthy living characterized by physical, mental, social, and spiritual well-being. Companies like meditation app Headspace, detox beverage startup Dirty Lemon, and lifestyle brand goop are promoting wellness in sectors ranging from mental health to diet to fitness and beauty, and more.
Now, wellness has set its sights on the real estate industry.
Wellness real estate, seen in the rise of wellness-focused residential communities and commercial real estate initiatives, is poised to become a more mainstream trend in 2018 and beyond.
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WHAt is wellness real estate?
The Global Wellness Institute defines wellness real estate as “homes that are proactively designed and built to support the holistic health of their residents.” Wellness real estate focuses both on individuals — and their physical, social, and mental wellness — as well as overall community well-being.
But what’s driving the trend to bring wellness into our homes?