By using virtual influencers, brands are looking to build more personalized connections with online shoppers.
In an ever-changing retail environment, brands and retailers are constantly exploring new ways to connect with consumers online.
Beyond the use of personalized ads, celebrities, and other marketing strategies across online channels like Instagram, companies are looking to foster even deeper connections with consumers. Going forward, virtual reality solutions will allow for conversational interactions between customers and virtual influencers, blending virtual marketing with physical reality.
The use of virtual influencers, or computer-generated brand ambassadors like Lil Miquela and Xiao Wanzi, are becoming an increasingly popular tactic among brands — influencing everything from high-end fashion to fast food.