The seed funding will allow Una Brands to acquire small-scale e-commerce businesses in the Asia-Pacific region. Here are the top-line bullets you need to know.
Una Brands, an acquirer and consolidator of small-scale e-commerce companies, has raised $40M in a seed funding round that drew participation from 500 Startups, Kingsway Capital, and 468 Capital, among others. The financing was a combination of equity and debt.
How’s the company performing?
- Singapore-based Una Brands acquires and consolidates small-scale companies that operates in Asia and sells its products across e-commerce platforms, such as Amazon, Lazada, Shopee, and others.
- It acquires 100% of the brand and provides the vendors a profit-sharing model through which the seller receives fixed revenue and profits as the business grows.
- The company seeks to acquire brands that have an annual revenue between $300,000 to $20M across multiple categories.
- The company is currently developing a tool to automate its valuation process.
- Una has operations in Singapore, Malaysia, and Australia.
Source: Una Brands
Why does the market matter?
- The e-commerce market is projected to grow at a CAGR of 22.9% to reach a value of $16.2T by 2027, according to Meticulous Market Research.
- The Covid-19 pandemic has bolstered growth of demand for online shopping.
- Investment in e-commerce initiatives has increased by more than 50% between 2019 and 2020.
- Given Amazon’s stronghold over the online retail market, retailers are doubling down on unique strengths like niche assortment and distinctive convenience and consolidating through mergers, acquisitions, and partnerships.
