Triple Whale will use the funding to expand its development team. Here are the top-line bullets you need to know.
Triple Whale, a data management startup, has raised $25M in an extended Series A. The round drew participation from Elephant Venture Capital and Shaan Puri.
How’s the company performing?
- Ohio-based Triple Whale help organizations unify and glean insights from their e-commerce metrics.
- The platform integrates with Shopify, TikTok, Google, Facebook, and Pinterest, among other platforms.
- The startup is headquartered in Columbus, Ohio.
Source: Triple Whale
Why does the market matter?
- The global e-commerce market is expected to reach a value of $16.22T by 2027, growing at a CAGR of 22.9%, according to Meticulous Market Research.
- Global e-commerce funding increased by 184% year-over-year (YoY) in 2021.
- E-commerce adoption has increased considerably amid the pandemic — in fact, e-commerce sales shot up 35% YoY in 2021, according to McKinsey. This has compelled retailers and brands to turn to e-commerce enablement tools to develop and enhance their digital properties.
- Given Amazon’s dominance in the online retail market, retailers are turning to solutions that enable them to differentiate their offerings through personalization, distinctive convenience, sustainability, and more.
