From designing smart luggage to curating personalized luxury experiences, travel tech startups are spurring innovation beyond the crowded booking & search segment.
After an initial wave of disruption that witnessed online booking websites overtaking traditional travel agents, travel tech startups have progressively spread the digital revolution to other parts of the industry.
We used CB Insights data to identify over 95 private travel tech startups and mapped them across 9 subcategories, from general booking & search services to a range of more niche markets such as private jet booking, smart luggage, and more.
We define travel tech as tech-enabled companies offering services and products focused on travel and tourism, including booking services, search and planning platforms, on-demand travel, and recommendation sites. Car-hailing services are excluded.
See the full market map below.
This market map is not meant to be exhaustive of companies in the space. Categories are not mutually exclusive. Startups are grouped according to their main use case.
Please click to enlarge.