We compare top baby food startups making offerings from trendy ingredients to personalized delivery plans as they seek to attract millennial parents.
Trends in baby food tend to mimic food trends in the adult world. Over the past few years, consumers have shifted toward trends like plant-based meals and on-demand grocery delivery. Now, a new crop of baby food startups is betting that new parents will seek out similar food options for their babies.
Others have notable names filling their C-suites and board rooms: Actress Jennifer Garner teamed up with John Foraker, the former CEO of Annie’s, to found Once Upon a Farm, and Little Spoon is backed by former leaders from Chobani and Tinder.
Below, we take a look at the features that baby food startups are using to compete with Gerber, Plum Organics, and other industry leaders.
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