In our fifth edition of The Transcript, we unpack Bluecore vs. Salesforce, questions to ask spend management vendors, and more. Yardstiq is powered by CB Insights.
In today’s newsletter, we mined Yardstiq’s interviews with software buyers to highlight:
- Why Bluecore edged out Salesforce
- Dremio and why one customer may leave its data lake platform
- Samsara vs. Omnitracs in fleet management
- Questions to ask Brex, Ramp, Airbase and other spend management cos before you purchase one of them
Bluecore email delivery offer wins vs. Salesforce
Bluecore’s bread-and-butter is helping retailers develop personalized email campaigns to engage their customers.
In August 2021, the company entered the unicorn club with a $1B valuation.
Salesforce ($150B+ market cap) has also looked to capitalize on the growing opportunity in online sales.
In addition to internally building out solutions, the CRM giant has ramped up its acquisitions and investments in the e-commerce & digital marketing space.
We previously highlighted e-commerce & digital marketing as one of Salesforce’s strategic priorities in this strategy map based on its investment, partnership, vendor, and M&A activity.
Who’s winning (and why) against Salesforce? Find out with Yardstiq’s analyst-led transcripts.
Cloud push could lose Dremio this customer
Fleet management: Samsara comes out cheaper than veteran Omnitracs
Manage that bread
How do software buyers evaluate spend management companies?
We spoke to buyers of several providers including:
Our goal was to learn about their evaluation criteria and questions.
Some of the buyers interviewed in this report include:
- CFO at $100M+ funded fintech
- VP of Finance at $1B+ valuation technology startup
- Co-founder at $100M+ funded e-commerce company
Why did we build Yardstiq? We broke it down here.If you aren’t already a client, sign up for a free trial to learn more about our platform.