Whether the joke was funny or not (btw, the data says it wasn’t), it’s worth replaying some of the recent facts about Tesla vs the joke.
More on that below.
Survival of the fittest
Corporations are scrambling to restrategize as AI’s presence grows in every industry. Traditional retail giants are up against Amazon and Alibaba, which are using big data and AI algorithms to transform the space.
It recently approved a $2.6B pay package for Musk.
A Model X driver recently died using Tesla’s Autopilot.
123,000 Model S sedans were just recalled.
Shareholders fighting the SolarCity merger won an early court battle.
A joke about bankruptcy (especially an unfunny one) seems odd, to say the least.
The lap of luxury
Incumbents in the luxury industry have avoided tech innovation. But with startups like Farfetch changing the relationship between luxury brands and their customers, incumbents are starting to move online to compete.
Actually, the people have spoken and deemed Musk’s joke not funny.
59% said it wasn’t funny, as you can see below.
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Piece by piece
To keep up with consumers’ constantly shifting demands, retailers have to reduce manufacturing lead time. Some, like Adidas and Nike, are getting help from robots.
Adidas unveiled its robot-run factory in 2015, and Nike has applied for patents to automate assembly and identification of shoe parts.