Deep linking and in-app search startups have largely been shut down or acquired.
A few years ago, a number of deep linking and in-app search startups were looking to capitalize on the proliferation of smartphone users going directly to mobile apps. Today, most of those startups have either been acquired or shut down including Quixey (dead), Vurb (acquired by Snapchat), Relcy (dead), and URX (acqui-hired by Pinterest).
Chatter about the space has also largely dissipated as this Trends chart reveals.
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