Our graphic shows every billion-dollar acquisition made by Facebook, Amazon, Microsoft, Google, and Apple, from Facebook's $22B purchase of WhatsApp to Microsoft's recent $1.4B bet on 5G cloud specialist Affirmed Networks.
Over the last 3 decades, the FAMGA tech giants — Facebook, Amazon, Microsoft, Google, and Apple — have collectively made 770 acquisitions. Even amid the Covid-19 pandemic, some have continued to write checks, with Apple being the most active acquirer in 2020 to date among them.
This cohort of acquirers has deep pockets. Some of their biggest checks have been written for high-profile companies such as career platform LinkedIn (acquired by Microsoft for $26.2B), chat app WhatsApp (Facebook, $22B), and video-sharing platform YouTube (Google, $1.7B).
However, not all of these acquisitions have been unqualified successes. Microsoft ultimately wrote off its $7.2B Nokia deal, while Google paid $12.5B for Motorola Mobility (its largest acquisition to date) — only to sell the unit off for a quarter of its acquisition price 2 years later.
Using CB Insights M&A data, we made a visual timeline showing every $1B+ acquisition made by a FAMGA company.
Please click to enlarge.
- Collectively, FAMGA has made 29 $1B+ acquisitions.
- Microsoft has made 11 $1B+ acquisitions, the most among these tech giants, followed by Google, with 8, and Facebook and Amazon, tied with 4.
- Apple has the least number of $1B+ acquisitions, with only its $3B acquisition of Beats Electronics and its $1B purchase of Intel’s smartphone modem business.
- Microsoft’s $26B LinkedIn acquisition is the largest FAMGA buy, followed by Facebook’s $22B WhatsApp deal and Amazon’s $13.7B purchase of Whole Foods.
- Microsoft’s acquisition of Visio Corporation in 1999 was the first $1B+ acquisition by a FAMGA company.
- The most recent billion-dollar FAMGA acquisition was 5G cloud specialist Affirmed Networks, acquired by Microsoft for $1.4B in March 2020.
TOP 10 ACQUISITIONS BY COMPANY
Below, we break down each of these companies’ top 10 acquisitions by value. Read more about these deals in the posts linked below.
- WhatsApp ($22B, 2014)
- Oculus VR ($2B, 2014)
- Instagram ($1B, 2012)
- CTRL-labs ($1B, 2019)
- LiveRail ($500M, 2014)
- Onavo ($200M, 2013)
- RedKix ($100M, 2018)
- Face.com ($100M, 2012)
- Parse ($85M, 2013)
- Playgiga ($78M, 2019)
Read more about these acquisitions in our post, Infographic: Facebook’s Biggest Acquisitions.
- Whole Foods ($13.7B, 2017)
- Ring ($1.2B, 2018)
- Zappos ($1.2B, 2009)
- PillPack ($1B, 2018)
- Twitch Interactive ($970M, 2014)
- Kiva Systems ($775M, 2012)
- Souq.com ($580M, 2017)
- Quidsi ($500M, 2011)
- Annapurna Labs ($370M, 2015)
- LOVEFiLM International ($312M, 2011)
Read more about these acquisitions in our post, Infographic: Amazon’s Biggest Acquisitions.
- LinkedIn ($26.2B, 2016)
- Skype ($8.5B, 2011)
- GitHub ($7.5B, 2018)
- Nokia’s Devices & Services Business ($7.2B, 2014)
- aQuantive ($6.3B, 2007)
- Mojang ($2.5B, 2014)
- Affirmed Networks ($1.4B, 2020)
- Visio Corporation ($1.4B, 1999)
- Navision ($1.3B, 2002)
- Yammer ($1.2B, 2012)
Read more about these acquisitions in our post, Infographic: Microsoft’s Biggest Acquisitions.
- Motorola Mobility ($12.5B, 2012)
- Nest Labs ($3.2B, 2014)
- DoubleClick ($3.1B, 2007)
- Looker ($2.6B, 2019)
- Fitbit ($2.1B, 2019)
- YouTube ($1.7B, 2006)
- Waze ($1.2B, 2013)
- HTC’s Pixel Smartphone Division ($1.1B, 2017)
- AdMob ($750M, 2009)
- ITA Software ($700M, 2011)
Read more about these acquisitions in our post, Infographic: Google’s Biggest Acquisitions.
- Beats Electronics ($3B, 2014)
- Intel — Smartphone Modem Business ($1B, 2019)
- Dialog Semiconductor ($600M, 2018)
- Anobit Technologies ($500M, 2011)
- Texture ($485M, 2018)
- Shazam ($400M, 2017)
- NeXT Computer ($400M, 1996)
- PrimeSense ($360M, 2013)
- AuthenTec ($356M, 2012)
- PA Semi ($278M, 2008)
Read more about these acquisitions in our post, Infographic: Apple’s Biggest Acquisitions.
This report was created with data from CB Insights’ emerging technology insights platform, which offers clarity into emerging tech and new business strategies through tools like:
- Earnings Transcripts Search Engine & Analytics to get an information edge on competitors’ and incumbents’ strategies
- Patent Analytics to see where innovation is happening next
- Company Mosaic Scores to evaluate startup health, based on our National Science Foundation-backed algorithm
- Business Relationships to quickly see a company’s competitors, partners, and more
- Market Sizing Tools to visualize market growth and spot the next big opportunity