Our graphic shows every billion-dollar acquisition made by Facebook, Amazon, Microsoft, Google, and Apple, from Facebook's $22B purchase of WhatsApp to Amazon's $13.7B bet on Whole Foods.
Over the last 3 decades, the FAMGA tech giants — Facebook, Amazon, Microsoft, Google, and Apple — have collectively made over 750 acquisitions.
This cohort of acquirers has deep pockets. Some of their biggest checks have been written for high-profile companies such as career platform LinkedIn (acquired by Microsoft for $26.2B), chat app WhatsApp (Facebook, $22B), and video-sharing platform YouTube (Google, $1.7B).
But not all of these acquisitions have been unqualified successes. Microsoft ultimately wrote off its $7.2B Nokia deal, while Google paid $12.5B for Motorola Mobility (its largest acquisition to date) and sold the unit for a quarter of its acquisition price 2 years later.
Using CB Insights M&A data, we made a visual timeline showing every $1B+ acquisition made by a FAMGA company.
Please click to enlarge.
- Collectively, FAMGA has made 27 billion-dollar acquisitions.
- Microsoft has made 10 $1B+ acquisitions, the most among these tech giants.
- Apple has the least number of $1B+ acquisitions, with only its $3B acquisition of Beats Electronics and its recent $1B purchase of Intel’s smartphone modem business.
- Microsoft’s $26.2B LinkedIn acquisition is the largest FAMGA buy, followed by Facebook’s $22B WhatsApp deal and Amazon’s $13.7B purchase of Whole Foods.
- Microsoft’s acquisition of Visio Corporation in 1999 was the first $1B+ acquisition by a FAMGA company.
- The most recent $1B+ FAMGA acquisition was wearable manufacturer Fitbit, acquired by Google for $2.1B in November 2019.
Top 10 acquisitions by company
We broke down each of these companies’ top 10 acquisitions by value. Read more about these deals in the posts linked below.
- WhatsApp ($22B, 2014)
- Oculus VR ($2B, 2014)
- Instagram ($1B, 2012)
- LiveRail ($500M, 2014)
- Onavo ($200M, 2013)
- Face.com ($100M, 2012)
- RedKix ($100M, 2018)
- Parse ($85M, 2013)
- Pebbles Interfaces ($60M, 2015)
- FriendFeed ($50M, 2009)
Read more about these acquisitions in our post, Infographic: Facebook’s Biggest Acquisitions.
- Whole Foods ($13.7B, 2017)
- Ring ($1.2B, 2018)
- Zappos ($1.2B, 2009)
- PillPack ($1B, 2018)
- Twitch Interactive ($970M, 2014)
- Kiva Systems ($775M, 2012)
- Souq.com ($580M, 2017)
- Quidsi ($500M, 2011)
- Annapurna Labs ($370M, 2015
- LOVEFiLM International ($312M, 2011)
Read more about these acquisitions in our post, Infographic: Amazon’s Biggest Acquisitions.
- LinkedIn ($26.2B, 2016)
- Skype ($8.5B, 2011)
- Github ($7.5B, 2018)
- Nokia’s Devices & Services Business ($7.2B, 2014)
- aQuantive ($6.3B, 2007)
- Mojang ($2.5B, 2014)
- Visio Corporation ($1.4B, 1999)
- Navision ($1.3B, 2002)
- Yammer ($1.2B, 2012)
- Fast Search & Transfer ($1.2B, 2008)
Read more about these acquisitions in our post, Infographic: Microsoft’s Biggest Acquisitions.
- Motorola Mobility ($12.5B, 2012)
- Nest Labs ($3.2B, 2014)
- DoubleClick ($3.1B, 2007)
- Looker ($2.6B, 2019)
- Fitbit ($2.1B, 2019)
- YouTube ($1.7B, 2006)
- Waze ($1.1B, 2013)
- HTC – Pixel Smartphone Division ($1.1B, 2017)
- AdMob ($750M, 2009)
- ITA Software ($700M, 2011)
Read more about these acquisitions in our post, Infographic: Google’s Biggest Acquisitions.
- Beats Electronics ($3B, 2014)
- Intel — Smartphone Modem Business ($1B, 2019)
- Dialog Semiconductor ($600M, 2018)
- Anobit Technologies ($500M, 2011
- Shazam ($400M, 2017)
- NeXT Computer ($400M, 1996)
- PrimeSense ($360M, 2013)
- AuthenTec ($356M, 2012)
- PA Semi ($278M, 2008)
- Quattro Wireless ($275M, 2010)
Read more about these acquisitions in our post, Infographic: Apple’s Biggest Acquisitions.