Our graphic shows every billion-dollar acquisition made by Facebook, Amazon, Microsoft, Google, and Apple, from Amazon's $13.7B purchase of Whole Foods to Facebook's recent $1B bet on customer management platform Kustomer.
In the last 30+ years, the FAMGA tech giants — Facebook, Amazon, Microsoft, Google, and Apple — have collectively made over 800 acquisitions. Even amid the Covid-19 pandemic, they have continued to write checks. Among this cohort, Apple and Microsoft tie as the most active acquirers since the start of 2020, with 9 acquisitions each.
These acquirers have deep pockets, and some of their biggest checks have been written for high-profile companies such as career platform LinkedIn (acquired by Microsoft for $26.2B), chat app WhatsApp (Facebook, $22B), and video-sharing platform YouTube (Google, $1.7B).
Not all of these acquisitions have been unqualified successes. Microsoft ultimately wrote off its $7.2B Nokia deal, while Google paid $12.5B for Motorola Mobility (its largest acquisition to date) — only to sell the unit off for a quarter of its acquisition price 2 years later.
Still, other major bets have helped these tech leaders expand into new markets, product lines, and tech horizons.
Using CB Insights M&A data, we made a visual timeline showing every $1B+ acquisition made by a FAMGA company.
Please click to enlarge.
- Collectively, FAMGA has made 32 $1B+ acquisitions.
- Microsoft has made 12 $1B+ acquisitions, the most among these tech giants, followed by Google, with 8, then Facebook and Amazon, which tie at 5 each.
- Apple has the least number of $1B+ acquisitions, with only its $3B acquisition of Beats Electronics and its $1B purchase of Intel’s smartphone modem business.
- Microsoft’s $26.2B LinkedIn acquisition is the largest FAMGA buy, followed by Facebook’s $22B WhatsApp deal and Amazon’s $13.7B purchase of Whole Foods.
- Microsoft’s acquisition of Visio Corporation in 1999 was the first $1B+ acquisition by a FAMGA company.
- The most recent billion-dollar FAMGA acquisition was CRM platform Kustomer, acquired by Facebook for $1B in November 2020.
|Whole Foods Market||Amazon||13.7|
|Nokia – Devices & Services Business||Microsoft||7.2|
|Fast Search & Transfer||Microsoft||1.2|
|HTC – Pixel Smartphone Division||1.1|
|Intel – Smartphone Modem Business||Apple||1|
This report was created with data from CB Insights’ emerging technology insights platform, which offers clarity into emerging tech and new business strategies through tools like:
- Earnings Transcripts Search Engine & Analytics to get an information edge on competitors’ and incumbents’ strategies
- Patent Analytics to see where innovation is happening next
- Company Mosaic Scores to evaluate startup health, based on our National Science Foundation-backed algorithm
- Business Relationships to quickly see a company’s competitors, partners, and more
- Market Sizing Tools to visualize market growth and spot the next big opportunity