Startups to Watch
From instant tea to natural energy drinks to cannabis-infused beverages, these 9 startups are spurring innovation in the tea space.
Disruption is happening across the entire beverage aisle, driven by consumers’ rising interest in healthier alternatives to alcohol. With an abundance of research showing tea’s health benefits, this category is set to benefit.
The global tea market is projected to reach $46B in 2019 and exceed $73B by 2024, according to CB Insights’ Industry Analyst Consensus market-sizing tool.
Several early-stage startups have recently entered the space, aiming to increase tea’s health benefits by adding vitamins, minerals, and cannabis components such as CBD and THC.
They’re also focusing on making it easier to buy and consume tea, either through direct-to-consumer distribution models or by developing products for instant consumption.
Some of these early-stage players are using tea’s natural caffeine to go after the energy drinks market with ready-to-drink beverages.
Using CB Insights data, we’ve identified 9 notable startups in the tea space. Startups on our list offer cannabis-infused tea, instant tea, and snackable tea, among other products.
We selected the below companies based on the recency and size of their disclosed funding, the quality of their investors, as well as non-financial signals such as news mentions. They are listed in descending order of total disclosed funding.