From automating the creation of personalized videos to enabling new virtual customer experiences, these companies are deploying AI to help brands and retailers create engaging digital content.
Brands and retailers are relying more and more on digital content — which can range from product images for e-commerce sites to virtual try-on features to online videos — to increase brand awareness, convert online shoppers, and boost loyalty.
Video content is gaining particular momentum, with the number of times execs have mentioned the term during earnings calls shooting up in Q2’21.
But given these ever-growing digital content needs, a trend accelerated by the Covid-19 pandemic, conventional production approaches may not be sufficient for brands and retailers to deliver personalized and engaging content at scale.
Enter synthetic media — images, videos, sounds, or any other form of content that has been generated, edited, or enabled by artificial intelligence.
This emerging tech promises a more scalable, affordable, and rapid solution for digital content production. Synthetic media is well-positioned to have a profound impact on the production of digital content and the way brands and retailers engage with consumers at large.
Using the CB Insights platform, we identified 70+ companies using AI to automate the production or modification of visual, audio, and written content to help brands and retailers deliver more engaging digital experiences.
This market map consists of private, active companies with $1M or more in total funding, and that have raised since January 2020. Categories are not mutually exclusive and companies are mapped according to primary use case. This market map is not intended to be exhaustive of the space.